The soul of BMW: BMW launches international multi-channel campaign for locally emission-free premium mobility.

Mon Sep 09 11:00:00 CEST 2024Press Release

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+++ Global awareness campaign interprets classical brand values through the lens of electric mobility +++ Hero film – soundtracked by hit single “Beautiful Things” – and numerous multimedia releases showcase the brand’s multi-faceted e-mobility portfolio +++ Branding activities focus on the BMW i4, BMW i5, BMW i7, BMW iX1, BMW iX2, BMW iX3 and BMW iX +++

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BMW continues run of success, taking top spot in numerous international competitions once again in 2023.

Wed Feb 14 07:00:00 CET 2024Press Release

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2024 begins with a fresh stream of awards for the Munich-based premium carmaker: In the renowned “Best Cars” readers’ survey conducted by automotive magazine “auto, motor und sport”, two current BMW models headed their respective vehicle categories. New BMW 5 Series Sedan is named “Women's Worldwide Car of the Year” in the “Large Car” category at the first attempt.

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Attractive introduction to the world of premium electric mobility: The all-new BMW iX1 eDrive20.

Tue Sep 05 00:01:00 CEST 2023Press Release

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Customers can experience locally emission-free driving pleasure even more economically. The second fully electric model variant of the compact Sports Activity Vehicle features the new BMW iDrive with "QuickSelect".

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