“Heart of Joy” meets snow and ice at the Arctic Circle. Technological quantum leap in the new BMW i3: dynamic fine-tuning of the Neue Klasse sedan in Arjeplog.

Thu Mar 05 14:00:00 CET 2026Press Release

+++ Final endurance tests ahead of second Neue Klasse model’s design premiere on 18 March 2026 +++ Typical BMW driving pleasure on a completely new level, thanks to Heart of Joy and BMW Dynamic Performance Control +++ Sixth-generation eDrive +++ BMW Group winter test centre in Sweden offers ideal environment for testing and optimising drive and suspension systems +++

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The BMW iX3 Ushers in Next-Generation Innovations at CES 2026.

Mon Jan 05 22:00:00 CET 2026Press Release

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+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++

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A Milestone for Human-Vehicle Interaction. BMW Intelligent Personal Assistant expanded to include Amazon Alexa + Technology.

Mon Jan 05 18:00:00 CET 2026Press Release

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+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++

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