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An icon celebrates its birthday at the BMW Museum: 50 years of the BMW 6 Series. After posting a record number of visitors in 2025, the BMW Museum has welcomed in the new year with a special exhibition.

Tue Mar 31 13:39:00 CEST 2026Press Release

The BMW Museum opened its doors to more than 847,000 guests last year – a new record. Highlights included the arrival of the exhibition “Belle Macchine. Italian Automotive Design at BMW” and the “50 Years of BMW Art Cars and the BMW 3 Series” special exhibition, which was replaced by a 50th anniversary celebration for the BMW 6 Series.

Motor Shows
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Europe
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BMW Brand Heritage
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Sites
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Locations
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Heritage
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Munich
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BMW Museum
 
 

50 years of the BMW 3 series.

Tue Jul 08 17:00:00 CEST 2025Press Kit

Setting the benchmark for driving pleasure in the mid-size class for seven generations.

3 Series
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Heritage
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BMW Brand Heritage
 
 

Just one click to the classics. Historic BMW model overviews now online for everyone

Thu Feb 27 11:00:00 CET 2025Press Release

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BMW Group Archive creates comprehensive BMW online product catalog with 424 cars +++ MINI and BMW Motorrad product catalogues have been online since 2021 +++ Ideal research tool for media, enthusiasts and fans +++ BMW Group online archive with a new look +++ Digitalization strategy implemented

Heritage
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BMW Brand Heritage
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MINI Brand Heritage
 
 

Sheer Driving Pleasure unites generations – the BMW festive campaign 2024.

Mon Dec 09 16:00:00 CET 2024Press Release

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+++ Emotionally engaging BMW festive campaign “Das Geschenk” (The Gift) brings pure joy to the screen +++ Classic BMW 1500 is the “sleeper star” of the film +++ Neat use of social media maximises reach and engagement +++

Heritage
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BMW Brand Heritage
 

BMW Group Classic expands activities in Switzerland.

Mon Jul 29 09:00:00 CEST 2024Press Release

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22 certified BMW Group Classic partners will be on hand in the Alpine nation +++ Many bene-fits for customers +++ Munich-based BMW Group Classic Services provides full range of sup-port +++ Major event taking place in Dielsdorf on 10 August 2024

Heritage Events
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Heritage
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BMW Brand Heritage
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MINI Brand Heritage
 
 

BMW at the 2024 Goodwood Festival of Speed.

Fri Jun 21 11:36:00 CEST 2024Press Release

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Two world debuts, with the world premiere of the all-new BMW M5 and BMW X3 • New BMW M4 CS seen in the UK for the first time • BMW’s Hypercar, the BMW M Hybrid V8, to storm up the hill • The BMW Vision Neue Klasse, BMW Concept Skytop and one-of-a-kind BMW i5 Flow NOSTOKANA on display at the Stable Yard •An array of historic racing cars from BMW Group Classic to participate • The BMW R20 concept, BMW Motorrad’s bold mechanical masterpiece, to take to the ...

Motor Shows
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Concept Vehicles & Design
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Europe
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Heritage Events
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Heritage
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BMW Brand Heritage
 
 

Grand appearance for BMW M Motorsport race cars at the Nürburgring.

Thu Sep 07 14:04:05 CEST 2023Press Release

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A spectacular motor racing show awaits tens of thousands of fans this Saturday, in the form of Red Bull Formula Nürburgring. The event, which forms part of the 12-hour race weekend in the Nürburgring Endurance Series (NLS), attracts big stars and legendary cars from all motorsport classes to the Eifel region of Germany. BMW M, BMW M Motorsport and BMW Group Classic will play big roles.

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Motorsport Events
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Motorsport Cars
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Heritage Events
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BMW M Motorsport
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Heritage
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BMW Brand Heritage
 
 

The Le Mans Classic 2023. BMW Group Classic enters a BMW M1 Group 4 in legendary “Wirtshaus” livery.

Thu Jun 15 15:30:24 CEST 2023Press Release

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Original driver line-up from 1981 are reunited at the wheel +++ Team begin their journey in the evocative surrounds of Munich’s Spatenhaus an der Oper restaurant +++ 100 years of Le Mans +++ 50 years of BMW France +++ 80th birthday of HRH Prince Leopold of Bavaria

More BMW Motorsport
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BMW M Motorsport
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Heritage
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BMW Brand Heritage
 
 

“Best of Show”: Duesenberg SJ wins the Trofeo BMW Group at the Concorso d'Eleganza Villa d'Este 2023.

Mon May 22 00:22:00 CEST 2023Press Release

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+++ Festive finale of the world's most traditional beauty contest for historic automobiles at Lake Como +++ International jury of experts selects the Duesenberg SJ as the overall winner +++ Three-day festival of elegance and timeless beauty on four wheels celebrates enthusiasm for automobility, the joy of driving and technical excellence with a large audience.

Heritage Events
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Heritage
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BMW Brand Heritage
 
 

BMW Group Classic will attend the 80th Goodwood Members’ Meeting.

Mon Apr 03 11:00:00 CEST 2023Press Release

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Brabham BMW BT52 set to stage exclusive track demonstrations +++ 40 years since the car’s Formula 1 World Championship win +++ 40 years since the Goodwood lap record was set +++ 75 years of motorsport at Goodwood

Heritage Events
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Heritage
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BMW Brand Heritage
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Milestones
 
 

Concorso d’Eleganza Villa d’Este 2023

Fri Mar 17 11:00:00 CET 2023Press Release

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Concorso d’Eleganza Villa d’Este comprises eight vehicle categories +++ Public Days in the grounds of Villa Erba have a festival feel +++ BMW Group celebrates premiere of an elegantly sporty one-off +++ Various facets to BMW Group presence +++ Amici & Automobili – Wheels & Weisswürscht brings a Bavarian flavour to the occasion +++ BMW Group Classic oversees sensitive evolution of prestigious concours event

Heritage Events
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Heritage
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BMW Brand Heritage
 
 

Concorso d`Eleganza Villa d`Este 2023. Media Accreditation starts on 17th of February 2023.

Fri Feb 17 11:00:00 CET 2023Press Release

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Media accreditation phase for the Concorso d´Eleganza Villa d´Este starts from this day forward.

Heritage Events
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Heritage
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BMW Brand Heritage
 
 

The Concorso d’Eleganza Villa d’Este 2023. Initial information on the world’s most exclusive and tradition-rich festival weekend for historic automobiles.

Mon Dec 05 12:00:00 CET 2022Press Release

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+++ On 19 – 21 May 2023, BMW Group Classic and the Villa d’Este luxury hotel will showcase the most spectacular cars of their eras +++ Registration for the competition is already open +++ Return of the traditional Concorso d’Eleganza Villa d’Este Public Days in the grounds of Villa Erba +++ Amici & Automobili – Wheels & Weisswürscht is back +++ Several categories are already confirmed +++

Heritage Events
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Heritage
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BMW Brand Heritage
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Corporate Heritage
 
 

BMW Clubs International Council announces new Chairman.

Fri Sep 30 16:00:00 CEST 2022Press Release

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Scott E. Blazey succeeds David de Bruyn — new Chairman introduces himself.

Heritage
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BMW Brand Heritage
 
 

50 years of BMW M: The BMW Museum is marking this anniversary by presenting milestones and successes in a unique exhibition.

Thu May 26 11:00:00 CEST 2022Press Release

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Opening on the very day BMW M GmbH was founded +++ New, spectacular circuit guides you through eight different rooms past 26 special vehicles +++ BMW M technology and racing history up close – experience it until the end of the year

Heritage
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BMW Brand Heritage
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Locations
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BMW Museum
 
 

BMW M Race of Legends part of support programme for 24-hour race at the Nürburgring.

Mon May 09 15:00:00 CEST 2022Press Release

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BMW M and BMW Group Classic bring well-known line-up to the Nürburgring +++ 50 years of BMW M, 50th 24h race at Nürburgring, minimum age to compete in the race: 50 +++ Pure racing action in identical BMW M2 CS Racing

BMW M Motorsport
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Heritage
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BMW Brand Heritage
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BMW M2 Cup
 
 

Concorso d'Eleganza Villa d'Este 2022. All the information on this year’s edition of the exclusive concours for historic vehicles.

Wed May 04 10:00:00 CEST 2022Press Release

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From 20 to 22 May 2022, BMW Group Classic and Grand Hotel Villa d'Este are presenting around fifty of the most beautiful and fastest automobiles of their time in seven classes +++ 50th anniversary of BMW M GmbH +++ World premiere of the BMW M4 CSL

Heritage Events
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Heritage
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BMW Brand Heritage
 
 

Concorso d`Eleganza Villa d`Este 2022. Media Accreditation starts on 18th of March 2022.

Fri Mar 18 14:30:00 CET 2022Press Release

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Media accreditation phase for the Concorso d´Eleganza Villa d´Este starts from this day forward.

Heritage Events
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Heritage
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BMW Brand Heritage
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Corporate Heritage
 
 

The 2022 Concorso d’Eleganza Villa d’Este: a concorso of the most beautiful and fastest of their time.

Thu Dec 02 16:01:18 CET 2021Press Release

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Registration for the competition now open +++ From 20 to 22 May 2022, BMW Group Classic and the Grand Hotel Villa d’Este will be showcasing the world’s most exclusive and traditional concours d'elegance for historic cars +++ The first six ranking categories for classic cars have already been announced by the Selecting Committee +++

Heritage Events
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Heritage
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BMW Brand Heritage
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Corporate Heritage
 

BMW Clubs International Council celebrates its 40th anniversary.

Wed Oct 13 13:00:00 CEST 2021Press Release

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For four decades, the BMW Clubs have been official ambassadors for a distinctive brand image packed with emotion.

Heritage
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BMW Brand Heritage
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Milestones