The BMW 3 Series is the essence of the BMW brand. For five decades, this icon has stood for sporty driving pleasure, unmistakably attractive design and consistent progress. A legacy to which every generation of the BMW 3 Series is committed. The new, fully electric BMW i3 enhances the familiar character of the BMW 3 Series with additional, unique features.
Please find the satellite and streaming details of the BMW Group Keynote.
+++ Interior air quality as health factor +++ Health as core element of product sustainability +++ Insight into BMW Group odour laboratory +++
+++ Holistic concept targets resource efficiency and reduction in CO2e emissions +++ Decarbonisation across supply chain +++ “Design for Circularity” principle expanded to further components +++
+++ Final endurance tests ahead of second Neue Klasse model’s design premiere on 18 March 2026 +++ Typical BMW driving pleasure on a completely new level, thanks to Heart of Joy and BMW Dynamic Performance Control +++ Sixth-generation eDrive +++ BMW Group winter test centre in Sweden offers ideal environment for testing and optimising drive and suspension systems +++
+++ New production lines go into pre-series operation at BMW Group Plant Munich +++ Series production of new BMW i3 to begin in second half of 2026 +++
+++ Reduced consumption and increased range for BMW iX1 and BMW iX2 +++ BMW iX3 option for faster charging +++ BMW M5 and BMW XM Label prepared for future Euro 7 emissions standard +++ Tyre repair kit Plus now standard for models like BMW X3, BMW 2 Series Gran Coupé and BMW 5 Series Sedan +++
Developed “In China, for China, and with China”, the BMW iX3 Long Wheelbase showcases Neue Klasse innovation, long-wheelbase comfort, and next-generation digital intelligence ahead of its global debut.
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
+++ New level of natural dialogue enabled with integrated AI assistant, debuting in the new BMW iX3 +++ Available in Germany and the US at market launch 2026 +++ Presentation at CES 2026 +++
+++ First-time demo of AI-powered BMW Intelligent Personal Assistant with Alexa+ technology +++ Revolutionary user-interaction with BMW Panoramic iDrive +++ Sixth generation BMW eDrive Technology +++ Next level driving dynamics with the Heart of Joy +++ Seamless driver assistance with BMW Symbiotic Drive +++ Ever-evolving Entertainment and App ecosystem in BMW Operating System X +++
On-location photos and b-roll material from the International Media Launch Sotogrande, Spain.
+++ The first new Neue Klasse model: the BMW iX3 celebrates is Asian premiere +++ Partnership between two British brands: world premiere for the MINI Paul Smith Edition +++ Special-edition BMW M2 CS thrills BMW M fans +++ BMW Concept Speedtop brings eye-catching allure and exclusivity to the BMW Group stand +++
+++ New petrol engines for BMW M240i xDrive Coupé as well as for entry models into the world of BMW M in the BMW 3 Series and 4 Series +++ More power and lower emissions +++ Greater range of exterior colours for BMW 2 Series Gran Coupé +++ BMW X3 with additional interior upgrades +++ Various improvements for BMW Connected Drive +++
+++ „The first of a new era“ makes global brand statement to mark the launch of the Neue Klasse +++ New brand film with iconic models and vision for the future of BMW +++ Updated brand design, new visual language and digital contents for global channels +++ World premiere at the IAA Mobility 2025 in Munich +++
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG and Adrian van Hooydonk, Head of BMW Group Design World Premiere BMW iX3 Munich, 5 September 2025
BMW presents the first series-produced Neue Klasse model. The new-generation BMW iX3 is a fully electric Sports Activity Vehicle (SAV) that gives customers their first on-the-road taste of a whole new era of Sheer Driving Pleasure. An all-new design language gives the car a character-rich appearance that faithfully conveys the technological progress made by the new model. With sixth-generation BMW eDrive technology, a range of up to 805 kilometres (500 ...
Satellite and Streaming Details of the BMW Group Keynote with the World Premiere of the new BMW iX3.
Sustainability along the entire life cycle +++ Neue Klasse offers a comprehensive sustainability approach in supply chain, production and use phase measures +++ Focus on decarbonization and resource conservation +++
+++ BMW Group expands the range of My Trips driving statistics for the My BMW App and MINI App +++ The driver’s carbon impact is based on their vehicle’s footprint and routes driven +++ Available for selected models with all types of drive system +++