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Scheffler victorious at the BMW Championship – Bhatia wins Hole-in-One Car BMW iX M70.

18.08.2025Press Release

+++ Scottie Scheffler (USA) finishes on 265 strokes (15 under par) to win BMW Championship at Caves Valley Golf Club (Owings Mills, Maryland) +++ World no. 1 celebrates fifth win of the season and 18th career title +++ After Aksay Bhatia (USA) holes out, BMW awards the third Hole-in-One Car and the seventh Evans Scholarship in the history of the tournament +++ All proceeds from the tournament benefit the Evans Scholars Foundation +++

BMW Championship
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Golf
 

50 Years of BMW North America: Anniversary livery makes the BMW M Hybrid V8 a standout at the 12h Sebring.

11.03.2025Press Release

The 73rd edition of the Twelve Hours of Sebring (USA) this coming Saturday, 15th March, is all about a significant anniversary. BMW North America celebrates its 50th anniversary this year, and the endurance classic in Florida plays a special role in this history. The story of BMW North America began in 1975 with the victory of the BMW 3.0 CSL at Sebring.

BMW M Motorsport
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LMDh
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IMSA Series
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GT Racing
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Customer Racing
 

BMW Championship raises $10.2 million for the Evans Scholars Foundation and is named "Tournament of the Year" for the sixth time.

18.12.2024Press Release

+++ The 2024 BMW Championship 2024 at Castle Pines Golf Club (Denver, Colorado) makes a record-setting contribution for education +++ Since 2007, the playoff event has contributed more than $60 million for college scholarships +++ BMW Championship becomes first PGA TOUR event to be named “Tournament of the Year” six times +++

BMW Championship
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Golf
 

BMW is “Talkin’ Like Walken” During This Year’s Super Bowl.

05.02.2024Press Release

Top
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+++ ACADEMY AWARD® Winning Actor Christopher Walken Stars in a New 60-Second Spot Dedicated to Icons (and Their Imitators) +++ Special Cameo Appearance by GRAMMY® Award Winning Global Superstar and Super Bowl LVIII Half Time Show Headliner, USHER +++

G60
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BMW M Cars
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BMW i
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i5
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5 Series
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i5 M60
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Lifestyle
 

BMW and Alex Israel will unveil REMEMBR at Art Basel in Miami Beach 2023. In a captivating fusion of art and technology, the AI-powered, participatory video installation guides visitors on a journey through time and memory.

29.11.2023Press Release

Aged

On the occasion of Art Basel Miami Beach 2023, BMW and Alex Israel will unveil REMEMBR, an AI-powered, participatory and interactive video installation that guides visitors on a journey through time and memory in a captivating fusion of art and technology. The new 100% electric BMW i5 played a fundamental role in inspiring Israel for this collaboration. REMEMBR will be exhibited from December 8 to 10, 2023, at Art Basel Miami Beach.

Corporate
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Cultural Engagement
 

Liberty National Golf Club to host 2027 BMW Championship.

15.08.2023Press Release

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+++ 2027 BMW Championship scheduled to be held in August in Jersey City +++ First visit of the tournament to New Jersey and the New York metropolitan area +++ BMW of North America headquartered in New Jersey for nearly 50 years +++

BMW Championship
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Golf
 

BMW is official partner of Art Basel in Miami Beach 2022. On the occasion Superblue and BMW i will present Rafael Lozano-Hemmer: “Pulse Topology”. The collaboration is inspired by a shared vision of a sustainable future, where art and technology can create human experiences for retreat, reflection, joy, and social connection.

17.11.2022Press Release

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BMW continues its longstanding partnership with Art Basel, returning as official partner for the 20 years anniversary of Art Basel Miami Beach from December 1 to 3, 2022. The fair’s largest presence in Miami Beach to date will bring 282 premier galleries together to feature an exceptional array of art and new perspectives from the region.

Corporate
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Cultural Engagement
 

BMW Championship venues for 2025 and 2026 confirmed.

16.08.2022Press Release

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+++ Tournament returns to Caves Valley Golf Club (Owing Mills, Maryland) in 2025 +++ Bellerive Country Club (St. Louis, Missouri) to host the event again in 2026 after 18 years +++ Venues for 2023 and 2024 are Olympia Fields Country Club (Chicago, Illinois) and Castle Pines Golf Club (Denver, Colorado) +++

BMW Championship
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Golf
 

WOW! WOW! WOW! The only artist-signed THE 8 X JEFF KOONS is sold for 475,000 dollars at a charity Christie’s auction in New York. All proceeds to benefit the International Centre for Missing & Exploited Children.

05.04.2022Press Release

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On April 4, the only artist-signed BMW M850i xDrive Gran Coupé was sold at Christie’s auction house for 475,000 dollars. After intense international bidding both online and on site, the hammer of Tash Perrin, Deputy Chairman and auctioneer at Christie’s, finally went down to the applause of those invited to a festive dinner in Christie’s main auction room.

Corporate
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Cultural Engagement
 

BMW to Debut a New Advertisement during the Super Bowl Starring Arnold Schwarzenegger, Salma Hayek Pinault and the All-New, Fully Electric BMW iX Sports Activity Vehicle.

09.02.2022Press Release

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Conceived by Goodby Silverstein & Partners and directed by Bryan Buckley, the 60-second spot will air during the third commercial break of the first quarter. BMW to launch two All-New, fully electric vehicles in the U.S. next month – the BMW iX Sports Activity Vehicle and the four-door BMW i4 Gran Coupe.

i20
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G26
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Sales, Marketing
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iX
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BMW i
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Corporate
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i4
 

BMW returns to Art Basel in Miami Beach as official automotive partner. Launching the new BMW Concept XM, BMW features artist Kennedy Yanko and Grammy-award winner NAS.

30.11.2021Press Release

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BMW is again official partner of Art Basel in Miami Beach in 2021. As longstanding global partner of the shows in Basel, Miami Beach and Hong Kong, BMW once again offers its VIP shuttle service and celebrates 50 years of BMW Group Cultural Engagement with the presentation of the new BMW XM concept car together with the artist Kennedy Yanko and hip-hop legend NAS.

Corporate
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Cultural Engagement
 

Farewell, MOTUL BMW M8 GTE: Final IMSA weekend at Road Atlanta ends with pole position and a podium.

14.11.2021Press Release

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After two Rolex 24 victories in Daytona (USA) and five IMSA series class wins, the farewell race of the MOTUL BMW M8 GTE added the 26th podium finish and a pole position to the history books. At Petit Le Mans, the final race of the season in the IMSA WeatherTech SportsCar Championship at Road Atlanta (USA), Jesse Krohn (FIN) put the #24 MOTUL BMW M8 GTE on pole position in class and led the field into the last race of the GTLM era.

BMW M Motorsport
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IMSA Series
 

LMDh and IMSA GTD Pro: BMW Team RLL will continue to race for BMW M Motorsport in North America.

13.11.2021Press Release

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In the run-up to MOTUL Petit Le Mans, the season finale of the IMSA WeatherTech SportsCar Championship at Road Atlanta (USA), BMW M Motorsport is providing updates on the LMDh project for the 2023 season and its plans for the coming year. BMW Team RLL, who have been celebrating successes with BMW M Motorsport since 2009, will compete in the two LMDh prototypes as of 2023.

More BMW Motorsport
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Motorsport Cars
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BMW M Motorsport
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IMSA Series
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LMDh
 

BMW Blends Art and Artificial Intelligence to Create “The Ultimate AI Masterpiece.” Frieze New York taking place at The Shed from May 5-9, 2021.

05.05.2021Press Release

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BMW debuted today the “The Ultimate AI Masterpiece,” a unique exploration of art and technology that uses artificial intelligence to generate entirely new works. The virtual art installation premieres in conjunction with Frieze New York 2021, as well as the 50th anniversary of BMW Group Cultural Engagement.

Corporate
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Cultural Engagement
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Tokyo. 29.10.2025. Here you can see the webcast of the BMW Group Keynote at the Japan Mobility Show 2025. 

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