World premiere of “FRANCHISE FREEDOM” has the ocean front night sky of Miami Beach abuzz with 300 flying drones. Studio Drift in partnership with BMW created an airborne sculpture illuminating the heavens during Art Basel in Miami Beach.

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288449

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. Photo: James Harris. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288456

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. Photo: James Harris. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288457

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288458

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288459

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288460

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288461

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288462

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:57 CET 2017 | ID: P90288463

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288450

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. (F.l.t.r.) Studio Drift artists Ralph Nauta and Lonneke Gordijn, and Dr Thomas Girst, Head of BMW Group Cultural Engagement. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:57 CET 2017 | ID: P90288451

Weltpremiere von „FRANCHISE FREEDOM – eine Flugskulptur von Studio Drift in Partnerschaft mit BMW“ während der Art Basel in Miami Beach, 6. Dezember 2017. (V.l.n.r.) Marc Spiegler, Art Basel Global Director und Dr. Thomas Girst, Leiter BMW Group Kulturengagement. Foto von Ilya S. Savenok, Getty Images für BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288452

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. (F.l.t.r.) Dr Thomas Girst, Head of BMW Group Cultural Engagement; Marc Spiegler, Art Basel Global Director; Hedwig Solis Weinstein, Head of BMW Brand Cooperations, Arts & Design; Trudy Hardy, BMW North America Vice President of Marketing, Studio Drift artists Lonneke Gordijn and Ralph Nauta; and Marc Glimcher, Pace Gallery President. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288454

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. The BMW Concept 8 Series on display at the Faena Dome. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Thu Dec 07 11:46:58 CET 2017 | ID: P90288455

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, 2017. The BMW Concept 8 Series, testing. Photo by Ilya S. Savenok, Getty Images for BMW. (12/2017) BMW AG

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Mon Dec 11 14:05:19 CET 2017 | ID: P90288507

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. (F.l.t.r.) Dr Thomas Girst, Head of BMW Group Cultural Engagement; Hedwig Solis Weinstein, BMW Head of Brand Cooperations, Arts & Design; Trudy Hardy, BMW North America VP of Marketing, and Studio Drift artists Lonneke Gordijn and Ralph Nauta. (12/2017)

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Mon Dec 11 14:05:19 CET 2017 | ID: P90288508

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. (12/2017)

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Mon Dec 11 14:05:19 CET 2017 | ID: P90288509

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. (12/2017)

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Mon Dec 11 14:05:20 CET 2017 | ID: P90288510

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. (12/2017)

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Mon Dec 11 14:05:20 CET 2017 | ID: P90288511

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. (12/2017)

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Mon Dec 11 14:05:20 CET 2017 | ID: P90288512

World premiere of “FRANCHISE FREEDOM – a flying sculpture by Studio Drift in partnership with BMW” during Art Basel in Miami Beach, December 6, 2017. (12/2017)

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