New BART train cars to enhance the quality of future public transit.
Train cars anticipated to enter service by 2017.
Los Angeles, July 18, 2011... DesignworksUSA, the
design consultancy and subsidiary of BMW Group, announces the start of
an ambitious urban transit project in collaboration with Bay Area
Rapid Transit (BART), the Bay Area´s regional transit provider.
Together with BART, DesignworksUSA will create the “Fleet of the
Future,” a new generation of train cars that will enter service by
2017 and deliver a premium ridership experience for its passengers.
BART, which began picking up passengers in September 1972, presently
operates the oldest fleet of train cars in the USA.
DesignworksUSA’s scope of work for BART’s Fleet of the Future
includes the train cars’ exterior, which will convey a style and shape
with unique signature expression to the exterior passenger information
system. Inside the new train cars, DesignworksUSA will create the
main interior design features of the new train cars, and incorporate
the controls in the design of the train operator’s cab.
“DesignworksUSA is invigorated to join BART in their continuing
commitment to delivering a premium ridership experience,” says Laurenz
Schaffer, President, BMW Group DesignworksUSA. “We are passionate
about creating innovative solutions for mobility in increasingly dense
urban centers such as the Bay Area, and we are excited as our
collaborative partnership with BART gets underway,” Schaffer continues.
BART’s mission is to provide commuters with a viable alternative to
driving, and therefore DesignworksUSA’s deep expertise creating
premium design and user experiences not only in the train category,
but also in the aviation and automotive categories, was a key
differentiator that further guided their selection for this project.
About BMW Group DesignworksUSA
DesignworksUSA is a creative consultancy that’s been driving
innovation for almost forty years. Acquired by BMW Group in 1995,
DesignworksUSA enables its parent company as well as
internationally-renowned clients outside the automotive industry to
grow their businesses through a portfolio of creative consulting
services. With clients including Coca Cola, Dassault Aviation,
Embraer, John Deere, HEAD, HP, Microsoft, Siemens, Intermarine, and
Varian Medical Systems, DesignworksUSA is deeply immersed in a broad
cross-section of industries. Combining cross-fertilized knowledge with
strategic long-term perspectives and global context provided by
studios in Los Angeles, Munich and Singapore, DesignworksUSA draws
upon its unique and vibrant resources to create the future. Later in
2011, DesignworksUSA will open a new studio in Shanghai, its first
such facility in mainland China. www.designworksusa.com
The San Francisco Bay Area Rapid Transit District is the 5th largest
all-rail train system in the USA. Bay Area Rapid Transit (BART)
trains serve the residents of four counties and the 26 cities that
surround its 44 stations. Every weekday 350,000 customers ride BART,
which operates the oldest fleet of train cars in the USA. BART train
cars began picking up customers in September 1972. Some 40 years
later, most of that original fleet of train cars is still in operation
today, only now they carry the grandchildren of those first
fare-paying customers. BART’s number one focus is to replace the
aging and deteriorating fleet of train cars with the “Fleet of the
Future.” Learn more about this initiative by visiting www.bart.gov/fleetofthefuture