Munich. Power, motion, and light inspired American
artist Jeff Koons as he worked on the legendary BMW M3 GT2. Bearing
his unmistakable style, the entire body of the artwork is adorned with
vivid, streamlined colors against a black background, giving the
viewer an impression of motion and speed from every angle. But the
BMW M3 GT2 Art Car Jeff Koons doesn’t just
dazzle on the racetrack, it also exudes dynamism at a scale of 1:18 in
its limited-edition miniature version. The metal model is a
full-detail reproduction of the original vehicle, for which the artist
intentionally selected a contrasting silver interior. The removable
hood allows you to see the engine inside, the trunk can also be
opened, and the air ducts are easily visible. The cockpit and the
lettering on the wheels look just like those of its big brother, and
the steerable front axle and plastic sports seatbelts will delight
fans of exclusive automobiles. A clear varnish protects the special,
brilliantly colored transfers and will keep this designer piece
shining for years to come. The edition is limited to 5,000 miniatures,
each of which is supplied in its own display case, appealing to
automotive enthusiasts and art lovers alike.
High-Speed Automotive Art.
Jeff Koons, who became famous with his stainless-steel balloon
animals and massive flower sculptures, corresponded closely with BMW
Motorsport and BMW Group Chief Designer Adrian van Hooydonk during
2010, and together with the company’s design and development
team he transposed his art onto a real racing vehicle which competed
in Le Mans the same year. For the car-loving American artist, the
project was a dream come true. “I always thought it would be an
honor to design a BMW Art Car,” says Jeff Koons. “I am
very happy to join the tradition which was founded by such greats as
Calder, Lichtenstein, Stella, and Warhol.” His prolific work
with three-dimensional structures predestined Koons to design an Art
Car, and by doing so he has continued a decades-long tradition at BMW.
Alexander Calder painted the first BMW in the Art Car Collection in
1975. He was followed by well-known artists such as Frank Stella with
his distinctive grid pattern, and pop art icons Roy Lichtenstein, Andy
Warhol, and Robert Rauschenberg. The latest predecessors of the Jeff
Koons Art Car were designed by David Hockney, Jenny Holzer, and most
recently Olafur Eliasson. The latter, a Danish artist, entitled his
work “Your mobile expectations: BMW H2R project”, for
which he removed the outer shell of a hydrogen-driven prototype and
replaced it with a complex skin of steel mesh, shining metal plates,
and diverse layers of ice.
The BMW Art Cars, of which there are now no fewer than 17, reflect
the cultural and historical development of art, design, and technology.
The BMW M3 GT2 Art Car Jeff Koons at a scale of 1:18
has been available since the beginning of December 2011 from selected
BMW dealerships and on the Internet at www.bmw-shop.com.
New limited edition available approx. by the end of January