Munich.BMW is “rocking” the slopes this winter with an exceptional
ski design. Agility, manoeuvrability and smartness – these are the
qualities of the red fox that elegantly extends as a central motif
over the entire length of the rocker ski. The sporty sliders were
designed by DesignworksUSA, a BMW Group subsidiary, in collaboration
with the ski and sports equipment supplier K2. “The design combines
the characteristics of the automobile and the world of winter sports,”
says Laurenz Schaffer, President of BMW Group DesignworksUSA.
“Dynamics and emotion have been newly interpreted in the design.”
Ski design that tells a story.
The spectacular colours, material, shapes and graphics featured on
the ski surface all tell their own stories. The central theme deals
with the parallels between the world of the BMW X1 and that of K2. As
a design icon, the fox represents the metaphor of the compact Sports
Activity Vehicle (SAV) and, combined with distinctive x-shaped lines
and the two brand logos, underscores the commonalities of the two
companies. As a deliberate contrast to the discreet basic colour, the
colour red is reminiscent of the BMW Concept K2 Powder Ride show car,
which celebrated its world premiere at the 2012 Los Angeles Auto Show.
A further element was taken from the automotive world: The running
surface of the ski bears an illustration of a tyre track.
Power and precision.
Just like the BMW X1, the K2 ski is at home on varied terrain. Thanks
to the new baseline technology, a 90-mm waistline and a metal laminate
Hybritech construction, it guarantees the highest possible degree of
control and an exceptional experience in all snow and slope
conditions. The ski, which was developed by K2 Sports, combines the
advantages of traditional camber with the versatility and dynamics of
a “rocker” ski. The construction has a slightly raised shovel for
optimum performance in varying snow conditions and offers a high level
of precision, edge grip and control on hard and icy slopes. Thanks to
its construction and the progressive sidecut, the K2 ski is ideally
suited to all levels of skiing ability and permits the highest degree
of perfection and power both on the slopes and on off-slope terrain.
The creative exchange between the BMW and K2 brands also influenced,
in addition to the concept study shown in Los Angeles, a limited
special edition of the new BMW X1. It boasts exclusive design and
equipment features as well as the intelligent four-wheel drive system
xDrive and is only available this winter.
The BMW X1 Edition Powder Ride is out and about as an ambassador for
the cooperation with the ski manufacturer K2 and is accompanying
winter sports activities at 24 renowned ski and snowboard locations.
The edition model’s equipment comprises the xLine features, aluminium,
satin finished roof rails as well as a storage space package,
including an armrest at the front. For the first time, optimum winter
accessories are available as standard: The roof box 460 (incl. BMW
base support) as well as the ski and snowboard bag sporting a design
conceived exclusively for the special edition, all-weather foot mats
and the luggage compartment mat complete this edition model. A
particular highlight is the fact that anyone who buys the edition
model receives a pair of K2 LTD BMW Powder Ride limited edition skis –
available only in conjunction with the BMW X1 Edition Powder Ride.
The compact Sports Activity Vehicle has all BMW xLine design and
equipment features. The edition model is available in the versions BMW
X1 xDrive20i, BMW X1 xDrive28i, BMW X1 xDrive18d, BMW X1 xDrive20d and
BMW X1 xDrive25d. The additional price for the Edition Powder Ride is
Euros 3,450 Euros (in Germany).
K2 Ski: K2 LTD BMW Powder Ride
Length: 167cm, 174cm, 181cm
Dimensions: 132/90/115 (tip/middle/tail)
Baseline®: All Terrain Rocker TM
Construction: Metal laminate / Hybritech sidewalls
Details: Progressive sidecut • All-Terrain Rocker • Espe / Paulownia
core • Boreholes in shovel and tail for skin attachment