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Press Release

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Harmonious partnership born out of a passion for perfection.

  • 11.11.2010
  • ARCHIV
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Munich/Hamburg. As part of an exclusive partnership and with effect as of next year, the Munich-based premium carmaker BMW will be supporting the international talent programme of piano manufacturer Steinway & Sons. The aim of the joint initiative between BMW and Steinway & Sons is to promote and nurture young musicians at national and international level.

With production facilities in Hamburg and New York, the world-renowned manufacturer of upright and grand pianos has partnered authorised Steinway dealers for several decades in promoting piano competitions for children and young people up to the age of 17. The competitions enjoy considerable prestige and have already brought international recognition to a number of great artists. Another key component of the company’s efforts to promote young musical talent is the International Steinway Festival, which takes place in Hamburg every two years. This festival brings together piano competition winners from the nine countries in which the competitions are currently held. The highlight of the event is the festival concert, which gives all the pianists an opportunity to showcase their skills and experience the concert environment in front of a large audience without the pressure of competition.

To kick off this exclusive cooperation, BMW is presenting its special limited-edition BMW Individual 7 Series Composition inspired by Steinway & Sons on 11 November 2010 at the Hamburg factory of Steinway & Sons. Dr Uwe Ellinghaus, Director BMW Brand Steering and BMW Brand Management, commented: “We very much look forward to our partnership with Steinway & Sons, like BMW a premium brand with the highest quality standards and a passion for detail. The special-edition BMW Individual 7 Series Composition embodies the desire of both brands to combine aesthetics, comfort and technical perfection. With its aim to provide support for future talent, the BMW Group considers that promoting the Young Steinway Artists in this way is a perfect adjunct to its commitment to culture.”

The luxury saloons of the BMW 7 Series express the aesthetics, quality and exclusivity which both brands epitomise. A design style with a commitment to perfection is the hallmark both of vehicle production at BMW Individual and of upright and grand piano manufacturing at Steinway & Sons.

For its world premiere in Hamburg, the BMW Individual 7 Series Composition inspired by Steinway & Sons will be presented in two perfectly coordinated colour variants. Deliberately reminiscent of the piano keyboard, the colour schemes reflect the contrast between black and white. The exclusive appearance of these luxury saloons is characterised by top-quality craftsmanship and the use of exquisite materials. At the same time, the paint finish – in a choice of black or white – and upholstery and surface materials are the result of a design and build quality that is unique worldwide and has been developed specifically for this special edition. The body’s paintwork, for example, in which each coat of paint is individually smoothed and polished by hand, boasts a high-end finish comparable to that of piano lacquer. Precise highlight details, together with an audio system specially adapted to the luxury saloon’s interior, complement the sophisticated ambience and add an even more exclusive touch to this special edition. The vehicles, produced as a special limited edition by BMW Individual, are built to customer specifications and based on the normal or long-wheelbase versions of the luxury saloon.

Cultural commitment of the BMW Group

For almost 40 years, international cultural commitment has been a key element of the BMW Group’s corporate communications. Having played a role in over 100 events worldwide, the BMW Group’s commitment in the cultural sphere has always sought to preserve absolute freedom of creative potential – as much a prerequisite for groundbreaking works of art as for pioneering innovations in a successful commercial enterprise. The BMW Group focuses its cultural involvement on contemporary art and music, as well as on architecture and design.

The long-term joint venture between HamburgMusik gGmbH and BMW was announced in 2008, long before work on the spectacular Elbphilharmonie concert hall in Hamburg’s Speicherstadt was scheduled to be completed. BMW not only committed itself to becoming the company’s first main sponsor, but also aims to be actively involved with the planning of its own creative projects.

 

The following AV media material regarding this press release was compiled for you. You can also find additional material using the navigation items "Photo", "Audio" and "Video and TV".
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BMW 7 Series Composition inspired by Steinway & Sons.

BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068824
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068825
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068826
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068827
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068828
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068829
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068830
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068831
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068832
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068833
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010) Link to detailed page
 
11.11.2010 | P90068834
BMW Individual 7 Series Composition inspired by Steinway & Sons (11/2010)
Adrian van Hooydonk, Senior Vice President BMW Group Design, und Werner Husmann, Director Marketing & Sales Steinway & Sons (11/2010). Link to detailed page
 
16.11.2010 | P90068967
Adrian van Hooydonk, Senior Vice President BMW Group Design, und Werner Husmann, Director Marketing & Sales Steinway & Sons (11/2010).
Insights into Steinway & Sons Manufacturing (11/2010). Link to detailed page
 
16.11.2010 | P90068969
Insights into Steinway & Sons Manufacturing (11/2010).
Insights into Steinway & Sons manufacturing (11/2010). Link to detailed page
 
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Insights into Steinway & Sons manufacturing (11/2010).
Insights into Steinway & Sons manufacturing (11/2010). Link to detailed page
 
16.11.2010 | P90068971
Insights into Steinway & Sons manufacturing (11/2010).
Insights into Steinway & Sons manufacturing (11/2010). Link to detailed page
 
16.11.2010 | P90068972
Insights into Steinway & Sons manufacturing (11/2010).
Insights into Steinway & Sons manufacturing (11/2010). Link to detailed page
 
16.11.2010 | P90068973
Insights into Steinway & Sons manufacturing (11/2010).
Insights into Steinway & Sons manufacturing (11/2010). Link to detailed page
 
16.11.2010 | P90068974
Insights into Steinway & Sons manufacturing (11/2010).
Anna Vinnitskaya at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010). Link to detailed page
 
16.11.2010 | P90068975
Anna Vinnitskaya at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010).
Anna Vinnitskaya at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010). Link to detailed page
 
16.11.2010 | P90068976
Anna Vinnitskaya at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010).
Anna Vinnitskaya at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010). Link to detailed page
 
16.11.2010 | P90068977
Anna Vinnitskaya at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010).
Antong Zou at the BMW Individual 7 Series Composition inspired by Steinway & Sons launch (11/2010). Link to detailed page
 
17.11.2010 | P90068978
Antong Zou at the BMW Individual 7 Series Composition inspired by Steinway & Sons launch (11/2010).
Antong Zou at the BMW Individual 7 Series Composition inspired by Steinway & Sons launch (11/2010). Link to detailed page
 
17.11.2010 | P90068979
Antong Zou at the BMW Individual 7 Series Composition inspired by Steinway & Sons launch (11/2010).
Sebastian Knauer at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010). Link to detailed page
 
16.11.2010 | P90068980
Sebastian Knauer at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010).
Sebastian Knauer at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010). Link to detailed page
 
16.11.2010 | P90068981
Sebastian Knauer at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010).
Adrian van Hooydonk, Senior Vice President BMW Group Design, Werner Husmann, Director Marketing & Sales Steinway & Sons and presenter Sandra Voss at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010). Link to detailed page
 
16.11.2010 | P90068984
Adrian van Hooydonk, Senior Vice President BMW Group Design, Werner Husmann, Director Marketing & Sales Steinway & Sons and presenter Sandra Voss at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010).
Adrian van Hooydonk, Senior Vice President  BMW Group Design at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010). Link to detailed page
 
16.11.2010 | P90068985
Adrian van Hooydonk, Senior Vice President BMW Group Design at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010).
Adrian van Hooydonk, Senior Vice President BMW Group Design und Werner Husmann, Director Marketing & Sales Steinway & Sons at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010). Link to detailed page
 
17.11.2010 | P90068986
Adrian van Hooydonk, Senior Vice President BMW Group Design und Werner Husmann, Director Marketing & Sales Steinway & Sons at the BMW Individual 7 Series Composition inspired by Steinway & Sons Launch (11/2010).

If you have any questions regarding this press release, please contact:

BMW Group
Susanne Giuliani

Tel.: +49-89-382-20961
Fax: +49-89-382-20626
E-mail: susanne.giuliani@bmwgroup.com


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