Munich/Amman. Premium small car brand MINI has
stepped up its involvement in the Middle East sales area in
geographical terms as well: the brand’s market entry into the
Kingdom of Jordan brings a further boost to MINI’s presence in
this growth-intensive economic region. In 2011, MINI posted a 77 per
cent increase in sales in the Middle East. Worldwide, the British
premium carmaker is now represented in more than 100 countries.
The new MINI branch will open in the centre of the capital Amman
– a bustling city of some 3 million – in partnership with
a local dealer who already collaborates with the BMW Group on BMW car
sales and service. Potential MINI customers in Jordan will be able to
choose from the full model portfolio. In addition to the MINI, MINI
Clubman and MINI Convertible, the range also includes the MINI
Countryman and the two latest additions to the brand family, the MINI
Coupé and MINI Roadster. All models will be available in MINI
Cooper (90 kW/122 hp) and MINI Cooper S
(135 kW/184 hp) variants.
A new Middle East sales record was achieved in 2011 not just by the
MINI brand but by the BMW Group as a whole, with a total of 18,657 BMW
and MINI vehicles delivered to countries in the region. The most
popular markets were the Emirates Abu Dhabi and Dubai, alongside Saudi
Arabia, Kuwait and Qatar, in all of which MINI too is strongly
represented. Beyond this, the British premium brand sells its models
in Lebanon, Bahrain and Oman as well.