Munich / Laax. The most prestigious freestyle event
in the eyes of snowboarders, the Burton European Open (BEO), will once
again slide into the Swiss resort of Laax on 4 – 9 February 2013 as
the international snowboard elite do battle in the slopestyle and
halfpipe categories. MINI, on the scene once again as presenting
partner for the Burton Global Event Series (BGES), will lay on a
creative and varied support programme. Topping the bill are the
PirateArtCrew, who have answered MINI’s call to Laax to stage a unique
art event with a MINI Countryman. Added to which, the MINI Feature
Award will be presented once again this year to the most creative park
crew, and free test drives in a model from the MINI family will also
be on offer.
RE:LAAX – the MINI Countryman Perspective: an art event in a container.
In a first for the BEO, a MINI Countryman will be chiselled
artistically into a snowy landscape during the event. Hence MINI’s
invitation to the PirateArtCrew. Their art has earned them a regular
gig with the world-famous Pirate Movie Production, purveyors of epic
snowboard films that have made them a big name on the boarding scene.
The crew run by Lukas Goller and Tobias “Ludschi” Ludescher will
project a gradual reel of thrills and spills from the Burton European
Open, along with snapshots of nature, onto a MINI Countryman. The
creative process behind their “RE:LAAX – the MINI Countryman
Perspective” installation will be on show for everyone to see in Laax.
The MINI Countryman will be placed in a glass container in Café NoName
at the mountain station and opened up to visitors at various times.
MINI Feature Award 2013 for the shape crew of the moment.
MINI and Burton will be getting together once again this year to
present the coveted MINI Feature Award. The Award and accompanying
prize money will be handed over to the shape crew who have conjured up
the most creative MINI obstacle. In Laax, Roger Heid and his shape
crew are preparing ingenious tricks to set the riders up for jumps you
won’t see every day. Meanwhile, Frank Wells at Snow Park Tech is
responsible for cutting the slopestyle course over in Vail, Colorado
(venue for the Burton US Open). Both teams get an advance cheque of
US$5,000 from MINI for their work, and the winner is ultimately
crowned by a jury made up of competitors, Burton representatives,
competition judges and media representatives.
The BGES events presented by MINI are held over the course of the
year in four countries on three different continents. Next up after
the Burton European Open in Laax will be the Burton US Open in Vail
(25 February – 11 March 2013), followed by the Burton High Fives in
New Zealand and the Burton Rail Days in Tokyo.
For more press information about the event, the program and to
download press images, please visit: