Munich. Edgar Heinrich (53) will be taking over the
BMW Group's BMW Motorrad Design Studio as of July 1st 2012. He
succeeds David Robb. After completing his university degree in design,
Edgar Heinrich started his career as a motorcycle designer with BMW
back in 1986. Within the BMW Group’s BMW Motorrad Design
Studio he was Head of Vehicle Design Motorcycles under the overall
direction of David Robb from 2007 to 2009.
In July 2009 his career took him to India. As Vice President Product
Design with the Indian vehicle manufacturer Bajaj Auto LTD he
currently heads up the styling and model studio, responsible for brand
definition and brand strategies for two-wheel and four-wheel design.
During his time with BMW Motorrad, Edgar Heinrich was responsible for
such vehicles as the first 4-valve boxer models R 1100 RS
and RT, the K 1200 S and R, the HP Megamoto and
the victorious Paris-Dakar racing machines. The successful
R 1150 GS and R 1200 GS were also created on his
Under his direction, the motorcycle design team created the
S 1000 RR, the F 800 / 650 series, the
G 450 X and also the BMW Custom Concept study.
Heinrich was even involved at the start of the design development of
the 6‑cylinder touring bikes and the new maxi-scooters.
Motorcycles take up a large part of his leisure time, too. His
passions include modifying sports bikes, restoring and collecting
vintage models and in particular riding motorcycles himself - both on
and off the road.
As Edgar Heinrich himself says: "I am very pleased to be
returning to BMW Motorrad and having the great opportunity to be
involved in shaping the two-wheel future of the BMW Group with an
"Edgar Heinrich is an excellent motorcycle designer and
passionate motorcyclist who has already made key contributions to
BMW Motorrad design in the course of his many years of
experience. I very much look forward to collaborating with him to take
BMW Motorrad design to ongoing success in the future," said
Adrian van Hooydonk, Senior Vice President BMW Group Design.
David Robb (56), the previous head of the BMW Group Motorcycle Design
Studio, has left the company. He was in charge of BMW Motorrad design
for 18 years. Under his leadership, the design team elaborated the
development of the BMW Motorrad product portfolio from three to a
current total of six model lines, as well as creating the extensive
product range of BMW Motorrad rider equipment and motorcycle accessories.
The first motorcycle designed under David Robb's direction was the
BMW K 1200 RS. This was followed by such models as the
first BMW cruiser R 1200 C, the innovative K series with
transversely mounted 4-cylinder engine, the F series with 2-cylinder
parallel twin and the most successful BMW motorcycle of all time,
the travel enduro R 1200 GS. The design concept of the
latter is regarded to this day as the benchmark in the category of big
enduro bikes. Recently there were additional highlights such as the
BMW motorcycles with in-line 6-cylinder engine, the
K 1600 GT/GTL, and the BMW superbike S 1000 RR.
The first BMW maxi-scooters C 600 Sport and
C 650 GT only recently saw their world premiere in autumn 2011.
Adrian van Hooydonk, Senior Vice President BMW Group Design: "I
would like to thank David Robb for his many years of successful work
and wish him all the very best for the future."