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Press Kit

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The new BMW 7 Series.

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  • 25.05.2012
Contained media data:

The new BMW 7 Series:
Sporting poise and luxurious comfort in perfect harmony
(Short Version)

  • New full-LED headlights, a prominent BMW kidney grille and a modified front apron define the unmistakable appearance of the new BMW 7 Series range.
  • New to the cockpit are the multifunctional instrument display allowing the driver to select a variety of information and the central Control Display with 3D graphics. New Rear Seat Entertainment package.
  • New and upgraded engine variants raise the bar in terms of output and efficiency. Eight-speed automatic transmission is fitted as standard. Fuel savings of up to 25 per cent are possible.
  • Engine line-up ranges from a TwinPower Turbo diesel unit that holds the title of the world’s most powerful straight-six diesel engine to the second-generation BMW ActiveHybrid 7.
  • Advanced features such as coasting mode, proactive hybrid technology and the Driving Experience Control switch with ECO PRO mode enhance both driving comfort and efficiency.
  • Optimised chassis – with self-levelling air suspension at the rear axle – gives long-distance comfort a noticeable boost.
  • New Connected Drive highlights: latest-generation Professional navigation system, BMW Night Vision + Dynamic Light Spot, anti-dazzle LED High-Beam Assistant, BMW Parking Assistant, Driver Assistant Plus, Active Protection.

 

The new BMW 7 Series is set to reinforce its position as the most innovative sedan in the luxury segment. The flagship model series of the BMW fleet embodies sporting elegance, refined powertrain technology and luxurious comfort in equal measure. And now, by making a clear step up in terms of product substance, the Sedan is set to underline its leadership. New LED headlights, an upgraded interior with optimised soundproofing, markedly improved ride comfort, a comprehensive selection of optional equipment and state-of-the-art safety technology combine to create an in-car experience from the top drawer. A line-up of either new or optimised drive systems, including the world’s most powerful six-cylinder in-line diesel engine and the second-generation BMW ActiveHybrid 7, set new performance and efficiency benchmarks.

 

Body: new LED headlights and subtle new design features.
Dynamic lines and perfectly balanced proportions continue to lie at the heart of the BMW 7 Series Sedan’s sporty and elegant presence. The most eye-catching feature of the new BMW 7 Series are the new LED headlights with hallmark BMW corona rings and a smart accent strip, which now ensure the new BMW 7 Series projects a distinctive appearance at night as well. The modified BMW kidney grille with nine slats – instead of the previous 12 – and revised front apron set the new model apart from its predecessor. Elsewhere, indicators integrated into the lower section of the exterior mirrors are among the new features visible from the side. And last but not least, the powerfully chiselled rear benefits from a thin chrome strip connecting the two slim reflectors in the rear apron.

 

Interior: new leather seats, optimised noise levels, Rear Seat Entertainment package and sound system with extending centre speaker.
Flawlessly executed design, top-class materials, quality workmanship and outstanding practicality define the interior of the BMW 7 Series Sedan. The driver and front passenger can relax into newly designed leather seats offering optimum lateral support and unbeatable long-distance comfort. The rear passengers, too, travel in luxury and are largely cocooned from outside noise. Individual seats are also available as an option for the rear and can be adapted to passengers’ needs. And the optional Rear Seat Entertainment package with a new 9.2-inch flatscreen monitor ensures a refreshing diversion is always at hand over extended journeys. The new 1,200-watt Bang & Olufsen High End Surround Sound System delivers unimpeachable sound quality. Its 16 speakers include an illuminated centre speaker which retracts almost fully into the instrument panel.

 

Cockpit: selectable displays in black-panel technology and central Control Display with 3D graphics.
In the new BMW 7 Series, the multifunctional instrument display behind the steering wheel takes its cues from the driver’s needs. Extended black-panel technology opens up a whole new range of display options through the 10.25-inch screen. The instruments are now presented using different colours and graphics depending on the driving mode selected, and provide situation-specific information such as status and function displays. The Control Display in the centre of the instrument panel has also benefited from visual and technical improvements and now uses high-resolution 3D graphics.

 

Powertrain and chassis:
refined power, improved efficiency and enhanced ride comfort.
The new BMW 7 Series Sedan will hit the ground running in 2012 armed with new and comprehensively revised engines which are extremely economical and low on emissions and channel their power to the driven wheels through an intelligent eight-speed automatic transmission. Technology such as the Auto Start-Stop function, Brake Energy Regeneration and the second-generation Driving Experience Control switch with ECO PRO mode and coasting function pave the way for additional fuel saving.

Alongside the flagship BMW 760i with its 12-cylinder powerplant and the entry-level engine in the BMW 730i (not available in all markets), customers can choose from the new six-cylinder in-line engine powering the BMW 740i and the revised V8 petrol engine earmarked for the BMW 750i. The six-cylinder diesel engines in the BMW 730d and BMW 740d likewise offer drivers the combination of increased output and lower fuel consumption. Making its debut, meanwhile, is the new BMW 750d xDrive. Under its bonnet lies the new TwinPower Turbo six-cylinder diesel engine – the world’s most powerful diesel engine of its kind. Rounding off the range is the second-generation BMW ActiveHybrid 7 with a new six-cylinder in-line engine and significantly reduced emissions.

An impressive spread of chassis wizardry helps give the ride comfort of the BMW 7 Series Sedan a noticeable boost. Complementing the optimised chassis set-up – with modified rubber bearings and new dampers – and the self-levelling air suspension for the rear axle is the standard-fitted Electric Power Steering. State-of-the-art electronic control systems with likewise retuned software help to enhance the long-distance attributes of the BMW 7 Series Sedan and ensure that the new edition of the car makes travelling on board even more pleasurable – in terms of both dynamics and comfort.

 

BMW ConnectedDrive: intelligent integration is the key to comfort and assurance at the wheel along with unbeatable safety.
A unique combination of driver assistance systems and mobility services allows the BMW 7 Series to once again demonstrate its innovative edge and technical eminence over its rivals. To this end, the BMW ConnectedDrive portfolio includes impressive new features that enable the Sedan to maintain its leading position in the luxury segment.

Among the systems helping to maximise safety are BMW Night Vision + Dynamic Light Spot with pedestrian recognition technology (unique in the premium segment), the anti-dazzle LED High-Beam Assistant, Driver Assistant Plus with Stop & Go function, Active Protection with automatic fatigue recognition and Speed Limit Info including the No Passing Info display using road sign symbols. A more powerful operating system governing the central Control Display ensures the entertainment programs are simpler to operate, optimises office and online services, and makes using the telephone that much easier. The Professional navigation system, meanwhile, is now more powerful and features new and ultra-sharp map graphics and 3D city mode. An innovative feature allowing convenient hands-free opening of the boot lid rounds off the function-focused highlights of the BMW 7 Series.

 

 

The following AV media material regarding this press release was compiled for you. You can also find additional material using the navigation items "Photo", "Audio" and "Video and TV".
Compilation: 8 sets with 83 photos. |   
No portrait photos in this series

The new BMW 7 Series , Exterior

The new BMW 7 Series and the new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series and the new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series and the new BMW Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series and the new BMW Series Long Wheel Base (05/2012)
The new BMW 7 Series and the new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series and the new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series: Tail Lamp (05/2012) Link to detailed page
 
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The new BMW 7 Series: Tail Lamp (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
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The new BMW 7 Series (05/2012)
The new BMW 7 Series: Soft-Close-Automatic (05/2012) Link to detailed page
 
25.05.2012 | P90094293
The new BMW 7 Series: Soft-Close-Automatic (05/2012)
The new BMW 7 Series: M Sports Package (05/2012) Link to detailed page
 
25.05.2012 | P90094294
The new BMW 7 Series: M Sports Package (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
25.05.2012 | P90093619
The new BMW 7 Series (05/2012)

The new BMW 7 Series long wheelbase, Exterior

The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
25.05.2012 | P90093560
The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series: LED Headlight (05/2012) Link to detailed page
 
25.05.2012 | P90093569
The new BMW 7 Series: LED Headlight (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
25.05.2012 | P90093577
The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
25.05.2012 | P90093580
The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
25.05.2012 | P90093581
The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
25.05.2012 | P90093583
The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
25.05.2012 | P90093584
The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
25.05.2012 | P90093585
The new BMW 7 Series (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
25.05.2012 | P90093587
The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series: Tail Lamp (05/2012) Link to detailed page
 
25.05.2012 | P90093588
The new BMW 7 Series: Tail Lamp (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
25.05.2012 | P90093593
The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base(05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base(05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
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The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series: Fog Lamp (05/2012) Link to detailed page
 
25.05.2012 | P90094286
The new BMW 7 Series: Fog Lamp (05/2012)
The new BMW 7 Series: Adaptive LED-Headlights (05/2012) Link to detailed page
 
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The new BMW 7 Series: Adaptive LED-Headlights (05/2012)
The new BMW 7 Series (05/2012) Link to detailed page
 
25.05.2012 | P90094291
The new BMW 7 Series (05/2012)

The new BMW 7 Series, Interior

The new BMW 7 Series: Bang & Olufsen Sound System (05/2012) Link to detailed page
 
25.05.2012 | P90093551
The new BMW 7 Series: Bang & Olufsen Sound System (05/2012)
The new BMW 7 Series: Interior (05/2012) Link to detailed page
 
25.05.2012 | P90093552
The new BMW 7 Series: Interior (05/2012)
The new BMW 7 Series: Multifunctional Instrument Display, ECO PRO Mode (05/2012) Link to detailed page
 
25.05.2012 | P90094278
The new BMW 7 Series: Multifunctional Instrument Display, ECO PRO Mode (05/2012)
The new BMW 7 Series: Multifunctional Instrument Display, Comfort Mode (05/2012) Link to detailed page
 
25.05.2012 | P90094279
The new BMW 7 Series: Multifunctional Instrument Display, Comfort Mode (05/2012)
The new BMW 7 Series: Multifunctional Instrument Display, Sport+ Mode (05/2012) Link to detailed page
 
25.05.2012 | P90094280
The new BMW 7 Series: Multifunctional Instrument Display, Sport+ Mode (05/2012)
The new BMW 7 Series: Central Information Display (05/2012) Link to detailed page
 
25.05.2012 | P90094281
The new BMW 7 Series: Central Information Display (05/2012)
The new BMW 7 Series: Multifunctional Instrument Display, Comfort Mode (05/2012) Link to detailed page
 
25.05.2012 | P90094282
The new BMW 7 Series: Multifunctional Instrument Display, Comfort Mode (05/2012)
The new BMW 7 Series: Multifunctional Instrument Display, ECO PRO Mode (05/2012) Link to detailed page
 
25.05.2012 | P90094283
The new BMW 7 Series: Multifunctional Instrument Display, ECO PRO Mode (05/2012)
The new BMW 7 Series: Interior, Start-Stop-Button (05/2012) Link to detailed page
 
25.05.2012 | P90094284
The new BMW 7 Series: Interior, Start-Stop-Button (05/2012)
The new BMW 7 Series: Ambient Light (05/2012) Link to detailed page
 
25.05.2012 | P90094285
The new BMW 7 Series: Ambient Light (05/2012)
The new BMW 7 Series: Central Information Display (05/2012) Link to detailed page
 
25.05.2012 | P90094287
The new BMW 7 Series: Central Information Display (05/2012)
The new BMW 7 Series: Bang & Olufsen High End Surround Sound System (05/2012) Link to detailed page
 
25.05.2012 | P90094288
The new BMW 7 Series: Bang & Olufsen High End Surround Sound System (05/2012)
The new BMW 7 Series:  iDrive Controller, Ceramics (05/2012) Link to detailed page
 
25.05.2012 | P90094292
The new BMW 7 Series: iDrive Controller, Ceramics (05/2012)
The new BMW 7 Series: Multifunctional Instrument Display, Sport+ Mode (05/2012) Link to detailed page
 
25.05.2012 | P90094295
The new BMW 7 Series: Multifunctional Instrument Display, Sport+ Mode (05/2012)
The new BMW 7 Series - On location pictures at  the international pressevent in St. Petersburg (07/2012) Link to detailed page
 
21.07.2012 | P90100149
The new BMW 7 Series - On location pictures at the international pressevent in St. Petersburg (07/2012)
The new BMW 7 Series - On location pictures at  the international pressevent in St. Petersburg (07/2012) Link to detailed page
 
21.07.2012 | P90100150
The new BMW 7 Series - On location pictures at the international pressevent in St. Petersburg (07/2012)
The new BMW 7 Series - On location pictures at  the international pressevent in St. Petersburg (07/2012) Link to detailed page
 
21.07.2012 | P90100153
The new BMW 7 Series - On location pictures at the international pressevent in St. Petersburg (07/2012)

The new BMW 7er long wheelbase, Interior

The new BMW 7 Series Long Wheel Base, Fond Entertainment  (05/2012) Link to detailed page
 
25.05.2012 | P90093549
The new BMW 7 Series Long Wheel Base, Fond Entertainment (05/2012)
The new BMW 7 Series Long Wheel Base (05/2012) Link to detailed page
 
25.05.2012 | P90093550
The new BMW 7 Series Long Wheel Base (05/2012)
The new BMW 7 Series: Interior (05/2012) Link to detailed page
 
25.05.2012 | P90093572
The new BMW 7 Series: Interior (05/2012)
The new BMW 7 Series: Bang & Olufsen Sound System, Centre Loudspeaker (05/2012) Link to detailed page
 
25.05.2012 | P90093573
The new BMW 7 Series: Bang & Olufsen Sound System, Centre Loudspeaker (05/2012)
The new BMW 7 Series Long Wheel Base - On location pictures at  the international pressevent in St. Petersburg (07/2012) Link to detailed page
 
21.07.2012 | P90100206
The new BMW 7 Series Long Wheel Base - On location pictures at the international pressevent in St. Petersburg (07/2012)
The new BMW 7 Series Long Wheel Base - On location pictures at  the international pressevent in St. Petersburg (07/2012) Link to detailed page
 
21.07.2012 | P90100207
The new BMW 7 Series Long Wheel Base - On location pictures at the international pressevent in St. Petersburg (07/2012)
The new BMW 7 Series Long Wheel Base - On location pictures at  the international pressevent in St. Petersburg (07/2012) Link to detailed page
 
21.07.2012 | P90100208
The new BMW 7 Series Long Wheel Base - On location pictures at the international pressevent in St. Petersburg (07/2012)

The new BMW 7 Series, Engine

The new BMW 7 Series: BMW 750d xDrive (05/2012) Link to detailed page
 
25.05.2012 | P90093556
The new BMW 7 Series: BMW 750d xDrive (05/2012)

The new BMW 7 Series long wheelbase, Engine

The new BMW 7 Series: BMW 750Li (05/2012) Link to detailed page
 
25.05.2012 | P90093557
The new BMW 7 Series: BMW 750Li (05/2012)

The new BMW 7 Series, design

The new BMW 7 Series, Exterior Sketch (05/2012) Link to detailed page
 
25.05.2012 | P90092972
The new BMW 7 Series, Exterior Sketch (05/2012)
The new BMW 7 Series, Exterior Designer Christopher Weil (05/2012) Link to detailed page
 
25.05.2012 | P90093394
The new BMW 7 Series, Exterior Designer Christopher Weil (05/2012)
The new BMW 7 Series, Exterior-Details Designer Sebastian Morgenstern (05/2012) Link to detailed page
 
25.05.2012 | P90093395
The new BMW 7 Series, Exterior-Details Designer Sebastian Morgenstern (05/2012)

The new BMW ActiveHybrid 7

The new BMW ActiveHybrid 7 (05/2012) Link to detailed page
 
25.05.2012 | P90094296
The new BMW ActiveHybrid 7 (05/2012)
The new BMW ActiveHybrid 7: Engine (05/2012) Link to detailed page
 
25.05.2012 | P90094289
The new BMW ActiveHybrid 7: Engine (05/2012)
Compilation: 1 set with 1 video.

The new BMW 7 Series.

  • The new BMW 7 Series.

    TV Footage HD:
    3 Scenes (07:51 min)
    Internet Video: 
    • Flash
    • WMV
    • MOV
    • H.264
    • Ogg
    •  (01:16)
    BMW 750Li (Havanna metallic) - Exterior Design: side view, Hofmeister kink, front view, exterior mirror, headlights, intakes, three-quarter rear view, rear light / Design Interior: driver side, Instrument panel "wakes up", loudspeaker, gear shift, center speaker, seats front, seats rear, TV monitor, armrest, table (stop trick) / Driving shots: acting scene: acting scene (passenger and chauffeur ...
    3 HD Footage Scenes:

If you have any questions regarding this press release, please contact:

BMW Group
Michaela Wiese

Tel.: +49-89-382-25358
Fax: +49-89-382-20626
E-mail: michaela.wiese@bmw.de


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