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Breaking a record to mark an anniversary: MINI continues its success story in the USA.

Sun Jan 13 19:55:00 CET 2013Press Release

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The land of opportunity remains the primary sales region for the British premium brand – ten years after MINI was launched, yet another record has been broken with sales of 66,123 vehicles.

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The MINI Roadster.

Sat Jan 28 00:00:00 CET 2012Press Kit

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The driving fun sewn into the fabric of every MINI never fails to bring a smile to the face. And now it can also be enjoyed – with the roof up or down – in the first model from the brand designed strictly for two people. The MINI Roadster is the sixth model in the British premium carmaker’s line-up and the first open-top two-seater in the brand’s history. This typically MINI interpretation of a compact roadster gives the small car segment another shot in ...

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MINI

MINI at the NAIAS Detroit 2012.

Thu Dec 15 09:00:00 CET 2011Press Kit

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Individual style, innovative technology and the high standards of quality set by the world’s first maker of premium small cars form the basis for the worldwide popularity of the MINI model range. And now the North American International Auto Show (NAIAS) 2012 in Detroit is set to host the beginning of another new chapter in the brand’s global success story. The NAIAS 2012 is the venue for the world premiere of the MINI Roadster. The first open-top ...

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Campaign start for the new MINI Roadster

Thu Nov 03 16:07:00 CET 2011Press Release

Archive

The cross-media campaign is about to start with an online film giving an initial foretaste of the print ads and TV elements to follow

MINI Roadster
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Sales, Marketing

The MINI Roadster.

Sun Oct 30 00:00:00 CEST 2011Press Release

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MINI is pushing ahead with the rigorous expansion of its model family. The latest addition to the range is the MINI Roadster, the sixth model in the brand’s current line-up and the first open-top two-seater in its history. Cutting-edge, typically MINI interpretation of the compact, two-seater sports car concept with manually-opening soft-top roof; first premium car of its kind in the small car segment; unique package appealing to demanding target groups ...

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MINI Roadster
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BMW Group Streaming

AUTO CHINA 2024.

Beijing. 24/25 April 2024.

Here you can see the Webcasts of the BMW Group Night and Press Conference at the Auto China 2024; with the World Premieres of the new MINI Aceman and the new BMW i4.

Open Streaming Page

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CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

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