BMW stand various shots, The new BMW 7 Series, The new BMW 2 Series Active Tourer eDrive, The new BMW 3 Series eDrive, The new BMW X1, MINI stand various shots, The new MINI Clubman
Peter Schwarzenbauer, Member of the board of Management of BMW AG
Scene #2 of 2: 01:16 min, Quicktime H264 12Mbit, 16:9, 1980x1080
„MINI thrives on unconventional new ideas. We are also setting trends in other areas – for example, in the sharing economy. Young people, in particular, love the idea of collaborative usage. For this reason, we will be strengthening ties between MINI and the car-sharing service, DriveNow. MINI will be the first automotive brand worldwide to allow car owners to integrate their vehicle into a car-sharing fleet: The owner then receives payment for the time their car is in use. If you take this idea further, it would also be possible for MINI drivers to make their car available to a defined group of, say, family or friends via an app and without a key..“
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