General pictures, Detroit / COBO Center, several shots, BMW booth, several shots, BMW M4 Coupe, BMW M4 Sedan, BMW M 235i, BMW 228i , BMW i3 , BMW i8 , BMW X1 xDrive35i, BMW X5 xDrive35d, MINI stand, several shots, MINI John Cooper Works Concept
Dr. Ian Robertson Member oft he Board of Management of BMW AG, Sales and Marketing
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World Premier BMW M4 Sedan and M4 Coupe. And on a worldwide level, we finished once again as the clear number one premium car company in 2013. It was our most successful year ever in sales, with over 1.96 million vehicles. We have some great new products and we’ll continue to push into segments where we haven’t been before. This year we’ll launch the BMW 4 Series Convertible, the Active Tourer, as well as the BMW X4, just to name a few. BMW I plays an important role in our growth strategy. We started sales of the BMW i3 last November in Europe and this car will make it’s way to the US in May. We have already received around 11,000 orders for the BMW i3 worldwide and we expect that this marked will play a significant role. The second member of the BMW i family, the BMW i8, will be arriving in summer. Today at the Detroit Auto Show – its all about M – the most powerful letter in the world. BMW M has played an important role in shaping the BMW brand. These two models – the new BMW M3 Sedan and the M4 Coupe are set to write the next chapter of BMW M’s decades – long success story. Ladies and Gentlemen, You can be sure that with an electric or combustion engine the BMW will always offer “The Ultimate Driving Machine”. This means a pure emotional, and sustainable driving experience in every car we make.
Dr Herbert Diess Member of the Board of Management, Development.
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Unveiling BMW M 235i. Welcome to the BMW Group! I am delighted to be back in the US again. This is traditionally a market that really appreciates our coupes. So, with that in mind, I would like to present a very special new model to you today: The BMW 2 Series Coupe, a car very much at the heart of our brand. I am sure there will be many customers who appreciate the dynamic concept of the 2 Series Coupe. Especially the sportiest version, the M 235i, which we have right here. This Coupe takes driving pleasure to a whole new level. I have to confess that I am a real addict of the M 235i Coupe. I have driven it a lot and I just love it. It’s powerful. It’s fast. It’s nimble. It’s agile.
Peter Schwarzenbauer Member of the Board of Management, MINI, BMW Motorad, Rolls-Royce, Aftersales.
Scene #4 of 4: 03:20 min, Quicktime H264 16Mbit, 16:9, Quicktime H264 25Mbit, 16:9, 1920x1080