PressClub India · Article.
The new BMW 1 Series - Product Press Kit
Sat Feb 04 05:39:55 CET 2017 Press Kit
Unique driving pleasure in a premium compact car.The new BMW 1 Series.
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The premium compact BMW 1 Series is already synonymous with driving pleasure. Now, the second generation model offers state-of-the-art engine and suspension technology, further improvements in fuel efficiency, significantly more space and an innovative range of features and equipment. Still the only rear-wheel-driven car in its class, it builds on the strengths of its predecessor, which has already sold more than one million units worldwide. With its handling and design, innovative technology and premium image, the new BMW 1 Series has consolidated its strong position in the competitive five-door segment.
BMW’s entry-level model has achieved maturity, offering an even better balance between sportiness and driving comfort, improved functionality, and numerous driver assistance systems previously available only in higher segments. This is also apparent in its size. The body of the new BMW 1 Series is 85 millimetres longer than its predecessor, at 4,324 millimetres, while the wheelbase has widened by 30 millimetres to 2,690 millimetres. The car also looks more powerful because its overall width has increased by 17 millimetres to 1,765 millimetres, while its height remains unchanged at 1,421 millimetres. The rear seats have 21 millimetres more legroom, and the luggage compartment has expanded by 30 litres to 360 litres.
The design of the new generation is a powerful expression of the latest technological advances. The model’s fresh, youthful image has been stylishly updated, using the latest BMW design language. The BMW 1 Series is offered with the BMW Sport Line. All engines in the new BMW 1 Series are four-cylinder models using BMW TwinPower Turbo technology. The diesel models too further extend the advantage that the BMW 1 Series enjoys over its competitors in the compact segment.
Like its predecessor, the new BMW 1 Series also incorporates the extremely wide-ranging BMW EfficientDynamics technology package as standard. This includes the Automatic Start/Stop function with the eight-speed automatic transmission and ECO PRO mode, activated using the driving experience switch, which is fitted as standard.
Exciting, elegant, innovative design.
This innovativeness, elegance and responsiveness of the new BMW 1 Series are all reflected in its compact bodywork. Its overall proportions follow an instantly recognizable BMW template, with an elongated bonnet, long wheelbase and set-back passenger cell. The front of the car is dominated by the large BMW kidney-shaped radiator grille, boldly shaped headlight units and three-section air intake. The double-round headlights have an accent trim across their tops.
The slightly sloping roof line, sporty, angled rear windscreen and flat side windows give the car a coupé-like feel when seen from the side, while the Hofmeister kink – the low forward bend at the back end of the side windows – extends well into the C-pillar, making the door aperture wider and facilitating entry to and exit from the rear seats. The bold, characteristic BMW swage line gives powerful emphasis to the shoulder area. It starts at the front wing and rises continuously to the rear lights, with the door handle integrated neatly into it. The wide-set wheel arches reinforce the broad, powerful impression created by the rear of the new BMW 1 Series, and the rear light units too are set well apart. Each unit has a raised surround, and the different lights within it are structured horizontally.
Premium ambience and excellent use of interior space.
Inside, a combination of typical BMW design features and innovative details creates a fresh, youthful and contemporary ambience, with a focus on spaciousness and driving pleasure. High-quality materials further enhance the premium feel. Where the optional Radio BMW Professional is fitted, the new BMW 1 Series also comes equipped with the BMW iDrive system. This comprises a controller on the centre console, favourites buttons and a freestanding flatscreen monitor.
The new BMW 1 Series also offers much more storage space, with large door pockets, two cupholders in the centre console, a roomy glove compartment, and a compartment under the armrest. The 360-litre luggage compartment expands to a maximum of 1,200 litres by lowering the 60/40 split-folding rear seats, giving a flat surface extending all the way to the front seats.
BMW Sport Line makes its debut.
The new BMW 1 Series features the BMW Sport Line which opens up a whole new world of possibilities for personalization. An exclusive range of equipment options, colour schemes and materials for the interior and exterior equipment help to show off the dynamic design and technological sophistication of the new BMW 1 Series to best advantage. All the components of the BMW Sport Line are matched down to the last detail, and creates a striking visual impact. Other individually customizable features include a choice of seat coverings, interior trims and accent strips and light-alloy wheels.
The new BMW 1 Series is also offered with numerous design and material options apart from those included in the new BMW Sport Line. The all-new BMW 1 Series is available in two non-metallic paintworks: Alpine White and Crimson Red and in the following six metallic paintworks: Black Sapphire, Deep Sea Blue, Glacier Silver, Midnight Blue, Mineral Grey and Valencia Orange.
An evolutionary step forward: four-cylinder turbodiesel with BMW TwinPower Turbo technology and even greater fuel efficiency. The four-cylinder diesel engine of the new BMW 118d has a maximum output of 105 kW/143 hp at 4,000 rpm, and maximum torque of 320 Nm between 1,750 and 2,500 rpm. It accelerates from 0 to 100 km/h in 8.6 seconds, and has a maximum speed of 212 km/h. Its combined-cycle fuel consumption is 20.58 kilometres per litre1, with CO2 emissions of 128.92 grams per kilometre1.
Still out in front in fuel-efficiency.
A comprehensive array of consumption and emission-reducing technologies means that all variants of the new BMW 1 Series will continue to embody the concept of fuel-efficiency like no other premium car. BMW EfficientDynamics technologies fitted as standard include Brake Energy Regeneration and electromechanical servo-assisted steering plus, depending on the model, a self-disconnecting air-conditioning compressor and tyres with reduced rolling resistance. The Automatic Start/Stop function comes as standard. Using the driving experience switch, drivers can activate ECO PRO mode, which is designed to facilitate a particularly economical driving style. The new BMW 1 Series will be available with an eight-speed automatic transmission – the only car in the compact segment to offer this. Its principle benefits are faster, smoother gear changes, and superior fuel-efficiency.
Perfect handling and increased comfort: high-quality suspension technology, even weight distribution and improved stability control. The new BMW 1 Series boasts best-in-class suspension technology, with a double-joint cross-strut front axle with MacPherson struts and sway bars, and a five-link rear axle. It has a wider track than its predecessor at both front and rear, and the almost perfect 50:50 weight distribution helps to translate the dynamic advantages of the rear-wheel drive layout into a comfortable ride.
The electromechanical power steering of the new BMW 1 Series combines typical BMW precision with very low energy consumption. The standard Servotronic function provides speed-dependent power assist. Further options include 16 and 17-inch light-alloy wheels as an alternative to the standard 16-inch design.
The instant responses of the new BMW 1 Series are due to the combination of a powerful, reliable braking system and DSC (Dynamic Stability Control), which is fitted as standard. Proven features such as ABS (anti-lock braking system), DTC (Dynamic Traction Control), CBC (Cornering Brake Control) and DBC (Dynamic Braking Control) are now augmented with braking assistance, fading compensation, brake drying, and, in DSC Off mode, an electronic rear axle differential locking system.
Torsion-resistant body, optimal weight, wide range of safety features.
The lightweight body of the new BMW 1 Series makes it more agile and improves passenger safety, with high-strength steel being used to increase the torsional resistance and strength of the passenger safety cell while minimizing weight. The advances made in this area are reflected in the car’s dynamic responses which has improved its power-to-weight ratio even further.
Crumple zones and clearly defined load paths absorb the force of an impact and deflect it away from the passenger cell. The standard safety package comprises front airbags for driver and passenger, side airbags built into the seatbacks, front and rear head airbags, three-point automatic belts in all seats, front seatbelt tension limiters and pre-tensioners, and ISOFIX child seat mountings in the rear.
BMW ConnectedDrive: unique comfort, safety, information and entertainment options.
The new BMW 1 Series’ high-tech presence is reflected in an impressive range of driver assistance and mobility services which is unique in a compact car. Optional features available in the BMW ConnectedDrive package include BMW iDrive (the on-board Driver Information System), HiFi loudspeaker system, 16.5 cm high-resolution full-colour Central Information Display, Connectivity to Bluetooth and USB devices and Radio BMW Professional. Park Distance Control (PDC) rear comes as a standard feature.
High-quality standard features include driving experience switch, air conditioning, and keyless ignition.
The driving experience switch, fitted as standard on the centre console, adjusts the car’s set-up to suit the driver’s personal preferences. All models offer a choice of three modes, ECO PRO, COMFORT and SPORT. On the BMW Sport and BMW Sport Plus, there is also a fourth mode, SPORT+.
The standard equipment of the new BMW 1 Series also includes remote-controlled central locking, height-adjustable front seats, electric exterior mirrors, electric front and rear windows, BMW Business radio/CD player with six speakers and an AUX IN connection, and air conditioning. The engine is switched on by touching the Start/Stop button whenever the radio key is inside the car.