PressClub India · Article.
The new BMW 3 Series - Product Press Kit
Sat Feb 04 05:32:41 CET 2017 Press Kit
40 years as the original: with a total of over 14 million examples deliveredto customers since its initial introduction, the BMW 3 Series is thebiggest-selling BMW of all. Accounting for around 25 per cent of totalBMW vehicle sales, the BMW 3 Series Sedan represents the BMWbrand’s most successful model range.
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Even more dynamic use of forms: the BMW 3 Series Sedan featuressharper design and sportier front and rear views. The focused look of thenewly designed headlights with LED lighting emphasises the sportingcredentials of the BMW 3 Series model range, even from a distance. Therear view also cuts an even more dynamic figure thanks to its LED taillights and sculptural, clearly defined lines.
•Perceived quality and ergonomics rise to a new level: the interior of thenew BMW 3 Series uses new materials and highlights to create an evenmore premium impression; further improvement in look and feel as wellas ergonomics.
•Sporty, agile and comfortable chassis: the BMW 3 Series Sedan hasstiffer suspension thanks to further developed damper technology,more rigid bodyshell mounting and a more finely honed steering set-up.
•Optimised driving dynamics: with further developed damper technologyand stiffer suspension, the new BMW 3 Series once again sets newstandards in sporty driving dynamics, combined with the same high levelof ride comfort.
•Personalisation aided by equipment lines: a broad scope forcustomisation – with the Sport Line and Luxury Line equipment lines andM Sport package – sets the seal on the dynamic and high-qualitycharacter of BMW’s bestselling model.
•State-of-the-art navigation system: the intelligent Navigation systemProfessional with even faster route calculation
The BMW 3 Series is the founder of the modern sports sedan segment and has been fêted as an icon of this vehicle class for 40 years. Over what is now six model generations, the BMW 3 Series has set the standard for dynamic excellence, efficiency and design, forging an emotionally rich connection between a sporting driving experience and unbeatable everyday practicality. Around one in every four BMWs sold is a BMW 3 Series Sedan, which makes this model series the most successful in the BMW brand’s line-up. Sharper design, even more advanced technology and cutting-edge engine ensure the new BMW 3 Series Sedan a more attractive proposition than ever before.
Great exterior presence, sophisticated and high-quality interior.
The design of the new BMW 3 Series stands out with even greater precision and various detail improvements. At the front end, new aprons with revised air intakes accentuate the feeling of width. The sculptural rear apron design, including a Line-specific trim element, and standard LED rear lights likewise emphasise the car’s width and thus its sporting appearance. An innovative lighting concept, featuring newly designed headlights and striking LED daytime driving lights, underlines the car’s sporty and powerful visual appeal. LED headlights are now standard. The interior, meanwhile, makes an even classier impression with new materials and additional chrome highlights for the controls, air vents and central control panel. The newly crafted centre console with a sliding cover for the cup holders enables better use of the storage surfaces forward of the gearshift lever and takes the outstanding ergonomics of the BMW 3 Series to an even higher level. A wide range of personalisation options as far as upholstery and interior trim elements are concerned, as well as new wheels, exterior colours and equipment options, round off the specification choices for the new BMW 3 Series.
New Navigation system Professional.
BMW plays a leading role in the link-up of driver, vehicle and outside world. Its BMW ConnectedDrive range of products and services offers a unique selection of web-based services and innovative driver assistance systems designed to enhance comfort and improve safety. For example, the full-colour BMW Head-Up Display in the new BMW 3 Series enables all relevant information to be displayed directly in the driver’s field of vision, leaving the motorist to concentrate fully on the road ahead. The Navigation system Professional impresses in city centres, in particular, with quicker start-up, significantly faster route calculation and even more realistic 3D graphics.
The BMW 3 Series created the modern sporting sedan segment 40 years ago and has since set the pace among its rivals as far as dynamics, efficiency and emotionally rich design are concerned. The latest-generation
BMW 3 Series represents another flawless embodiment of this commitment to benchmark excellence.
The original – more attractive than ever before.
Since 1975 the BMW 3 Series has furnished regular evidence of its dynamic ability. Whether in comparison tests, on the race track or in everyday use, it has traditionally set the benchmark in the sporting mid-size segment. The new BMW 3 Series Sedan embodies unbeatable efficiency in its class and combine leading fuel economy with the sporting ability customers expect from a BMW. The cars’ dynamic talents are reflected in its looks, which impress with their precision, tautness and elegance. The new BMW 3 Series is the original in its class –and now, with this latest model refresh, it is more attractive than ever before.
From straightforward product to the most important model series in the BMW portfolio.
In 1975 BMW opened the first chapter in a success story destined to endure for decades. The first generation of the BMW 3 Series was referred to by its development code E21, and by 1983 sales of the all-new mid-size model – its four- and six-cylinder engines developing between 55 kW and 105 kW – had reached almost 1.4 million examples. Its successor, the E30, brought with it a new development: the first six-cylinder diesel engine in the expanding sports sedan segment. Additional variants – a four-door model, touring model and Convertible, as well as the introduction of optional all-wheel drive – provided the second generation of the BMW 3 Series with the platform to expand its potential between 1982 and 1994. Next up was the E36 (1990 – 1999), the first BMW 3 Series also available in Coupe form, whose four-cylinder diesel engines further bolstered the model series’ status as a segment leader. The E46 generation (1998 – 2006) managed to increase performance yet also make more efficient use of diesel through the introduction of common rail direct injection. In 2005 the fifth-generation BMW 3 Series arrived in the shape of the E90, with efficiency and dynamics once again noticeably enhanced. The introduction of the EfficientDynamics package of measures in 2007 enabled BMW to further strengthen its leading position in this area.
A success story on race tracks as well as roads around the world.
The BMW 3 Series has also illustrated its sporting pretensions through numerous successes in motor sport competition down the years. The first BMW M3, for example – a sports version of the E30 with distinctive flared front wings – was designed as a homologation model for the German DTM touring car race series and went on to epitomise the family-friendly sports car. The BMW M3 duly won the World Touring Car Championship in 1987, its very first season in race competition. This and numerous other championship titles, plus countless race victories, make the Group A E30 BMW M3 the world’s most successful touring car to date. Four victories in a row at the 24- hour race at the Nürburgring-Nordschleife, backed up by another eight wins recorded by the subsequent generation on the world’s toughest race track (including back-to-back one-two finishes in 2004 and 2005) tell you all you need to know.
The 3 Series – the heart of the BMW brand.
With its sporty dynamics and outstanding efficiency, the BMW 3 Series sets the benchmark in driving pleasure. This is also reflected in the sales success of the mid-size BMW: since it was first launched in 1975, over 14 million BMW 3 Series cars have been delivered worldwide – and the Sedan and Touring today account for around 25 per cent of total BMW vehicle sales. The BMW 3 Series therefore embodies the heart of the BMW brand more than any other model. The new BMW 3 Series continues the successful history of this model series and is committed to building on its leading role in the mid-size sports segment. In sports sedan guise, it has brought together highly attractive, dynamic design with exceptional dynamics, efficiency and unbeatable practicality for four decades.