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PressClub Latin America, Caribbean · Article.

BMW Group México announces organizational changes

BMW Group Announces organizational changes in the American continent.

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BMW Group Announces organizational changes in the American continent.

After a successful period of work in Mexico, Helder Boavida was promoted within the group, accepting a new assignment as CEO of BMW Group in Brazil as of February 1st of this year.

 

On that same date, Dr. Alexander W. Wehr will take the position as Executive Director of BMW Group in Mexico, Latin America and the Caribbean, which includes 25 importers, as well as the operation of Argentina.

 

"2015 was a highly successful year for BMW Group in the world and in America. The movements that we are performing will reinforce the synergies between the markets of Latin America. I'm sure that the experience and track record of Dr. Wehr will allow him to reinforce the positive work done by Helder in Mexico and provide important support to Rolf Epp," said Ludwig Willisch, President and CEO of BMW Group in the Americas.

 

Dr. Wehr studied International Business and Business Administration, and began to work for BMW Group in 1997 as product manager for BMW Z8. Since then, he has occupied several positions as Head of Corporate and Product Strategy, Director of the International Used Vehicle Sales Division, and has been responsible for the Executive Direction of BMW Group in Latina America and in the Caribbean, holding this latest position as Sales Planning and Management Director in the BMW Group Munich Central.

 

Also, Rolf Epp will continue as Managing Director of BMW Group Latin America and the Caribbean, reporting to Dr. Alexander W. Wehr.

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