BMW maintained the No. 1 position as the leader of the premium
segment in the whole region
Also MINI and BMW Motorrad with record results
Panama. 28 January 2011. The BMW Group completed 2010
with an all time record in sales of 22,235 BMW and MINI cars in the
Latin American and the Caribbean Region. This achievement represents a
growth of 51% (prev. yr 14,761) for the region. All main markets in
the Latin American and the Caribbean Region grew consistently in 2010:
Chile (2,240 units / +102%), Argentina (4,279 units / +57%), Brazil
(9,886 units / +55%) and Colombia (2,203 units /+26%).
“We were able to convey these very satisfying results thanks to
our young and dynamic product portfolio and the strong and motivated
dealer network across the region. Part of the success in 2010 has been
the introduction of four important new models: the new BMW X1 and BMW
X3, the new BMW 5 Series and the all new MINI Countryman, creating a
completely new target group for MINI” said Gernot Volkmer, CEO
of the BMW Group Latin America & the Caribbean.
The BMW brand maintained its leadership position in the Premium
segment (*) with 19,078 vehicles delivered to customers in 2010 (prev.
yr. 12,768 units / +49%) in the Latin American and the Caribbean
Region. BMW Brazil continued to grow strongly to 8,166 units (prev. yr
5,375 / +52%) and managed to achieve its best year ever in sales as
well as BMW Argentina with 3,731 units (prev. yr 2,353 / +59%). The
best performing importer market Chile delivered 1,936 units (prev. yr
1,036 / +87%).
All products contributed to the year-end performance. Especially the
BMW 3 Series Sedan, the new BMW X1, the BMW 1 Series Hatch 5 door and
the all-new BMW 5 Series Sedan were among the top contributors and
performers in 2010. The BMW 3 Series remains the best selling model
for BMW with 6,471 units (prev. yr. 5,161/ +25%). The New BMW X1, the
first compact SAV, has achieved 3,242 units after its first full year
of sales and represents the best selling SAV in the Premium segment
(*). Furthermore, the BMW 1 Series Hatch 5 door with 2,262 units sold
(prev. yr 2,090 / +8%) continues to dominate the Premium compact
segment. Finally, with only 6 months of full availability in the
markets, the new BMW 5 Series Sedan reached 1,341 units sold to
customers (+22% vs prev. yr).
MINI also experienced outstanding results and its best year ever in
the region with 3,157 units delivered to fans (prev. yr 1,993 / +58%).
The continuously growing acceptance of the MINI brand and the
expansion of the importer and dealer network have been key to this
success. MINI in Brazil achieved 1,720 retailed units and sets the
benchmark in the premium compact segment with its first full year of
sales in this market. MINI in Argentina showed the best performance
ever with 548 units delivered (prev. yr 380 / +44%). Chile and
Colombia compete to be the No. 1 importer market within the region in
sales with 304 and 303 units respectively.
With 6,552 motorcycles sold in the Latin American and the Caribbean
Region, BMW Motorrad reached record sales and grew +86% (prev. yr
3,031 units) during a very challenging year. Brazil is the
largest market with 3,507 units (prev. yr 1,615 / +117%) showing
great performance and sales growth. Within the importer market
region, Chile and Colombia represent the No.1 with 440 units (+79%
vs prev. yr) and No. 2 with 335 units (+57% vs prev. yr) ranked
markets of the world respectively.
BMW Group Sales in 2010 at a glance
Compared to previous year
Up to / incl. December 2010
Compared to previous year
Total BMW Group
Total Motorcycles (BMW Motorrad)
(*) the premium segment referred to in
includes the three German
core premium brands BMW,
Mercedes Benz and
offer comparable model
ranges. The stated market shares
to this segmentation.
The BMW Group Latin America & the Caribbean is
covering following markets:
Aruba, Barbados, Bolivia, Cayman Islands, Chile,
Colombia, Costa Rica, Cuba,
Curaçao, Dominican Republic,
Ecuador, El Salvador, Guatemala,
Honduras, Jamaica, Nicaragua, Panama,
Paraguay, Peru, St. Lucia, Trinidad
& Tobago, Uruguay, Venezuela.
Information about BMW Group and their products, with
texts and high definition pictures can be
found at the Internet on the BMW Press Club