+++ Innovative drive and chassis control delivers more precision, more dynamic performance, more efficiency, more fun +++ personal favorite sound with the new BMW iDrive +++ resource-saving plant-based material “Verdana” in the interior +++ Spacious, open, progressive design +++
• FS opera en 54 países del mundo para las marcas BMW, MINI y BMW Motorrad. Dentro de Latam tiene fuerte presencia en los mercados más grandes de la región: Brasil, Chile, Colombia, Costa Rica, México y Perú. • En México, 4 de cada 10 autos y motocicletas se vendieron a través de Financial Services durante el 2023.
● Detalles de diseño renovados tanto en el interior como en el exterior para el Coupé y el Convertible de la Serie 4. ● Motores actualizados de cuatro y seis cilindros. ● Nuevos diseños de iluminación exterior que incluyen luces traseras con acentos láser. ● El lanzamiento mundial comenzará en marzo de 2024.
+++ Emotional storytelling on BMW’s social media channels +++ A drive in the all-electric BMW i4 becomes a journey through the past and present +++ The message: driving pleasure never ends – and brings generations together +++
• MINI and Crayola joined forces for the ‘MINI Minds…with Crayola’ competition, aimed at tapping into the imaginative potential of children to envision the future design of a MINI Electric • The competition invited children aged 4 – 10 years old to predict the car of tomorrow, recognising that they are the generation who will grow up in a future dominated by electric cars • The winning entry comes from Oliver Gorrod, aged 9, from Didcot, Oxfordshire
+++ Germany-wide actions combine emotionally engaging storytelling with editorial content +++ Digital emphasis focusing on video is designed to appeal to specific target groups +++ Innovative ad formats and programmatic control for TV +++
The BMW X2 is the car that first introduced the vehicle concept of a Sports Activity Coupé (SAC) for the premium compact segment. And now the even more distinctive, even sportier and even more forward-looking second generation is taking to the stage. Significantly larger dimensions and a pronounced coupé silhouette clearly showcase in its exterior design the development leap taken by the new BMW X2.
Markus Flasch takes over the position as Head of BMW Motorrad. He succeeds Markus Schramm, who led BMW Motorrad to the top position in the global premium motorcycle market and is retiring after five very successful years as Head of BMW Motorrad.
+++ BMW Group creates its own island in Fortnite with "Hypnopolis" +++ Gamified Car Creator as an absolute novelty in the popular online video game +++ New BMW iX2 can be configured in the game in advance according to individual preferences +++
As part of Climate Week NYC, URBAN-X hosted a panel discussion on the topic of transforming urban mobility. Special Guest: the new all-electric MINI Countryman.
Our definition of “the new” takes an unusual course for the BMW Vision Neue Klasse, as the international campaign places the brand promise “Freude forever.” at the heart of its communications.
+++ Hydrogen fuel cell drive system also performs convincingly in very high temperatures +++ BMW Group reaffirms openness to technology and diversity of emission-free drive systems +++
Customers can experience locally emission-free driving pleasure even more economically. The second fully electric model variant of the compact Sports Activity Vehicle features the new BMW iDrive with "QuickSelect".
+++ A glimpse of the future for the BMW brand: electric, digital and circular +++ Design pared down to key BMW-typical elements +++ Next generation of BMW iDrive as interface between real and virtual worlds +++ More efficiency and driving pleasure, thanks to sixth-generation BMW eDrive technology +++
+++ Creative momentum drawn from the art and fashion scene +++ This is the collage artist’s first time collaborating with an automotive brand +++ Future MINI models are set amid fantastical illustrations and animations +++
MINI is consistently pursuing its path towards an all-electric model range and will be presenting two members of the new MINI family at the IAA (International Motor Show) in Munich (5 - 10 September 2023).
+++ World’s foremost mobility show set to showcase advances in the transformation of the company and its brands +++ World premiere of the BMW Vision Neue Klasse +++ Exhibition venue and Open Space in the city centre act as platforms for constructive dialogue on the future of individual mobility +++ BMW, MINI and BMW Motorrad exhibit their latest new models with electrified powertrains +++
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Alternative Drive Systems, Mobility of the Future
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