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BMW Group Press Conference at the 2010 Geneva Motor Show (English).
 
Geneva
 
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  • 1. General Shots Geneva and Motor Show.
  • 2. BMW Group Press Conference. World Premiere BMW 5 Series Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG.
  • 3. World Premiere BMW 520d EfficientDynamics. World Premiere BMW 5 Series ActiveHybrid. Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development.
  • 4. Board: Europe Premiere BMW Concept ActiveE. Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG.
  • 5. MINI Press Conference. World Premiere MINI Countryman Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing.


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Footage contains 5 Scenes:
Tue Mar 02 13:01:09 CET 2010 | ID: PF0002903
  •  
    #1: General Shots Geneva and Motor Show.
  •  
    #2: BMW Group Press Conference. World Premiere BMW 5 Series Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG.
  •  
    #3: World Premiere BMW 520d EfficientDynamics. World Premiere BMW 5 Series ActiveHybrid. Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development.
  •  
    #4: Board: Europe Premiere BMW Concept ActiveE. Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG.
  •  
    #5: MINI Press Conference. World Premiere MINI Countryman Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing.
  •  
    #1: General Shots Geneva and Motor Show.
  •  
    #2: BMW Group Press Conference. World Premiere BMW 5 Series Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG.
  •  
    #3: World Premiere BMW 520d EfficientDynamics. World Premiere BMW 5 Series ActiveHybrid. Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development.
  •  
    #4: Board: Europe Premiere BMW Concept ActiveE. Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG.
  •  
    #5: MINI Press Conference. World Premiere MINI Countryman Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing.
 
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General Shots Geneva and Motor Show.
Scene 1 of 5, 03:38 min, Quicktime H264 12Mbit, 16:9, 720x576
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Total Shot: Exposition Building, visitors enter the exposition area.BMW stand. BMW 520d EfficientDynamics. BMW Concept 5 Series ActiveHybrid. BMW 330d Coupé. BMW 335i Convertible. BMW Concept ActiveE. BMW X5. MINI Countryman. MINI One.
BMW Group Press Conference. World Premiere BMW 5 Series Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG.
Scene 2 of 5, 03:41 min, Quicktime H264 12Mbit, 16:9, 720x576
 MOV Scene #2 (306 MB) H.264 Scene #2 (29 MB)
Efficient Dynamics: two words, one concept. This symbol here stands for our Efficient Dynamics technology package. The basic idea is that every BMW model and every MINI model must be both dynamic and efficient. There are already more than 1.6 million vehicles equipped with Efficient Dynamics on the roads today. Others build special fuel-efficient models. We have a highly efficient fleet. So, in fact, all of our cars are fuel-efficient special models. The BMW Group’s average fleet consumption in Europe is only 5.9 litres per 100 kilometres. That corresponds to a CO2 rating of 150 grams per kilometre. We are expanding our product range – across all vehicle classes. Our goal is a sustainable fleet – from the small car segment to the luxury classes. On the one hand this means: Continuing to grow in the upper luxury segment with innovative vehicles like the new BMW 7 Series and the BMW X6. Customers in Europe will also be able to buy both models with a hybrid drive from April on. It also means that: We will be extending the BMW and MINI brands into the small car segment with new models and variants. Our focus is on the customer: And there is demand for premium vehicles in the small car segment – as we have proven with our huge success with MINI. We will be offering attractive new products in this segment. For these new vehicles we could envisage developing a common architecture for both front and four-wheel drive. We are cautiously optimistic about 2010. Of course, we will continue to feel the effects of the global economic crisis. But we still aim to increase retail and sell more than 1.3 million cars. We have a strong line-up of new products. 2010 will primarily be defined by the BMW 3 Series and the new 5 Series. We have updated both the BMW 3 Series Coupé and the 3 Series Convertible. Both of which we are presenting for the first time here at our stand. And we have another world premiere for you here today: the new BMW 5 Series Sedan. This ladies and gentlemen is the 6th generation of the BMW 5 series. Ever since the 5 series was launched in 1972 more than 5,5 million 5 series has come off the production line.
World Premiere BMW 520d EfficientDynamics. World Premiere BMW 5 Series ActiveHybrid. Dr. Klaus Draeger, Member of the Board of Management of BMW AG, Development.
Scene 3 of 5, 02:27 min, Quicktime H264 12Mbit, 16:9, 720x576
 MOV Scene #3 (206 MB) H.264 Scene #3 (19 MB)
Ladies and gentlemen, I just had to drive this BMW 520d on stage for you to see. It really shows how Efficient Dynamics has been implemented to perfection in the new BMW 5 Series. Fuel consumption: 5 litres of diesel per 100 kilometres. CO2 emissions: 132 grams per kilometre. In this particular vehicle class, figures like these are a major technical achievement. The BMW 520d will be available in showrooms from the middle of the year. Today we have brought along the first BMW 5 Series with hybrid drive: the BMW Concept 5 Series ActiveHybrid. It incorporates an inline six-cylinder petrol engine with turbo technology and a powerful 40-kilowatt electric motor. This ensures extremely responsive and dynamic acceleration – and allows for fully-electric, zero-emission driving in city traffic. We have developed additional energy-saving solutions for this concept car: I am talking specifically about proactive energy management.
Board: Europe Premiere BMW Concept ActiveE. Dr. Norbert Reithofer, Chairman of the Board of Management of BMW AG.
Scene 4 of 5, 00:51 min, Quicktime H264 12Mbit, 16:9, 720x576
 MOV Scene #4 (68 MB) H.264 Scene #4 (7 MB)
Here there for the first BMW with electric drive – the BMW Concept ActiveE. This concept car is a fully-electric four-seater. We will be releasing a second trial fleet of electric vehicles based on this concept to selected customers over the next year. This will provide us with further insights into how e-mobility can be used in everyday situations.
MINI Press Conference. World Premiere MINI Countryman Ian Robertson, Member of the Board of Management of BMW AG, Sales and Marketing.
Scene 5 of 5, 02:16 min, Quicktime H264 12Mbit, 16:9, 720x576
 MOV Scene #5 (181 MB) H.264 Scene #5 (17 MB)
Today I am very proud to present the world premiere of the fourth member of the MINI family! The MINI Countryman is our answer to the needs of customers who were looking for a bit more MINI and a MINI which goes far beyond urban boundaries. It’s a totally new concept for the small-car premium segment and a first for MINI. It’s the first MINI which has four doors, four-wheel-drive, four individual seats and measures four metres long. Hats off to the MINI Countryman! As a Crossover, the MINI Countryman bridges the gap between the classic MINI concept and a Sports Activity Vehicle. It’s a true all-rounder! The MINI Countryman is a completely new car, unprecedented in the history of the Mini. But its likeness to the rest of its family is immediately apparent. And true to MINI’s motto – it’s MINI on the outside, Maxi on the inside.

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