In conjunction with BMW Digital Premium the ConnectedDrive Store in BMW Operating System 9 offers an ever evolving range of apps. (images shows content specific to Germany).

Development demo at CES 2024: BMW voice assistant becomes the ultimate vehicle expert with the help of the Alexa Large Language Model (LLM)..

AR Ride: Joint development demo with XREAL – the driving experience is expanded with content that is perfectly blended into the real world with augmented reality glasses.

Teleoperated Valet Parking showcases one way of a driverless parking experience of the future.

The Video App offers a range of entertainment including both live channels and on-demand media libraries in the categories of news, sports, children's entertainment, movies and series (images shows content specific to Germany).

In-Car gaming with Bluetooth controllers will be made available over-the-air for BMW Operating System 9 over the course of 2024.

Level 3 highly automated driving with the Personal Pilot L3 option in the new BMW 7 Series and partially automated driving with the BMW Highway Assistant in the BMW 5 Series.

Automated driving in the plant.

BMW 750i - Exterior Design: side and front view, rear mirror, headlights, rim, rear view, rear lights, logo, exhaust pipe, side and front decorative parts, rear mirror with integrated indicator, headlights with bending lamp, engine / Interior Design: driver side, gear shift, front seats, instrument panel “wakes up” with 3 different driving Modi (Comfort, Eco Pro, Sport), Bang & Olufsen Soundsystem, center console, iDrive, navigation system, radio, driving modes, interior front, rear seats / Driving shots city / Driving shots country side with 3 different driving Modi (Comfort, Eco Pro, Sport) / BMW 750Li - Exterior Design: side and front view, rear mirror, headlights, rim, rear view, rear lights, logo, exhaust pipe, engine / Interior Design: driver side, front seats, Bang & Olufsen Soundsystem, gear shift, instrument panel “wakes up” with 3 different driving Modi (Comfort, Eco Pro, Sport), iDrive front and rear side, rear seats / Driving shots city / Driving shots country side (incl. driving modus Eco Pro) / General shots St. Petersburg.

BMW 750Li (Havanna metallic) - Exterior Design: side view, Hofmeister kink, front view, exterior mirror, headlights, intakes, three-quarter rear view, rear light / Design Interior: driver side, Instrument panel "wakes up", loudspeaker, gear shift, center speaker, seats front, seats rear, TV monitor, armrest, table (stop trick) / Driving shots: acting scene: acting scene (passenger and chauffeur mount car, switching on TV monitor, folding up table, using notebook), driving shots on country road, meadow, canola fields, inboard (navigation, Dynamic Driving Control in instrument panel), driving shots onboard, indicator, headlight.

The BMW Group is industrialising its Virtual Factory, with production planners continuously scaling applications in the digital twins of over 30 production sites to accelerate production planning worldwide. What once required several weeks of real-world modifications and testing can now be precisely simulated in the BMW Group's Virtual Factory.

For every launch, it is essential to verify that the new product fits on the production line and does not collide with its surroundings at any point. In the BMW Group's Virtual Factory, the collision check is digital, automated and fast, using construction data combined with 3D scans. The movement and rotation of a vehicle through the production lines are precisely simulated, allowing the system to automatically check for possible collisions. What now takes just three days to simulate virtually previously required almost four weeks of real testing.