PressClub Middle East · Article.
ROLLS-ROYCE DAWN RECOGNISED BY GERMAN DESIGN COUNCIL AS ‘BEST OF BEST’
Fri Jul 22 14:05:00 CEST 2016 Press Kit
The German Design Council has recognised the outstanding design of the new Rolls-Royce Dawn at the Council’s annual awards. Recognised in two separate categories, Dawn was awarded ‘Best of Best’ (Interior) and ‘Winner’ (Exterior). The awards will be officially presented at the Paris Motor Show in the autumn.
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BMW Group
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The German Design Council has recognised the outstanding design of
the new Rolls-Royce Dawn at the Council’s annual awards. Recognised in
two separate categories, Dawn was awarded ‘Best of Best’ (Interior)
and ‘Winner’ (Exterior). The awards will be officially presented at
the Paris Motor Show in the autumn.
The German Design Council awards are unique, internationally
renowned and honour outstanding product design. The jury is composed
of renowned experts from the automotive and design industries. The
award is one of many major international accolades Dawn has been
honoured with since its global launch in March 2016.
"This award confirms the high design competence of
Rolls-Royce Motor Cars," explains Peter Schoppmann, Regional
Director Rolls-Royce Motor Cars for Germany. "The Rolls-Royce
design team, led by Giles Taylor, has designed the most glamorous,
social Rolls-Royce in history – the world’s only truly uncompromised
drophead coupé. Dawn has been extremely well received in Germany and
will help us continue our success."
The launch of Dawn represents a seminal moment for Rolls-Royce
Motor Cars and promises to attract a new breed of successful, younger
and dynamic customers through a highly contemporary, beautiful
expression of Rolls-Royce aesthetics.