Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Middle East · Article.

BMW Group Middle East launches its first eSport tournament in the Middle East

In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle East has announced the launch of its local initiative, Battle of The Gamers eSport tournament. This unique project is the first of its kind across the BMW Group worldwide and will be accessible for residents across the GCC and Levant markets.

Esports
·
Sport
·
National Sports
 

Press Contact.

Silke Brigl
BMW Group

Tel: +971-4-3132-615

send an e-mail

Downloads.

  
Attachments(2x, ~405 KB)
  
Photos(1x, ~875 KB)

17th May 2020 – Dubai, United Arab Emirates: In line with the BMW brand’s major expansion and involvement in the world of computer, online and simulation games, BMW Group Middle East has announced the launch of its local initiative, Battle of The Gamers eSport tournament. This unique project is the first of its kind across the BMW Group worldwide and will be accessible for residents across the GCC and Levant markets.

With more time being spent at home during this period, BMW Group Middle East decided to launch the concept which comprises of three key elements: Online tournaments, in-game coaching programmes and monthly podcasts.

BMW: Battle of the Gamers is an innovative online-only tournament that will bring the best gamers across the region together, crowning the top teams and individuals. With a total prize pool of $50,000 across multiple games, consumers will have the chance to play DotA, FIFA and Fortnite, with more games to be confirmed.

Tournaments will be held for three days a week over the next three months starting with DotA on the 14th May 2020. Selected games will include commentary from live streams and online viewing will be available post game.

BMW Group Middle East’s in-game coaching programme titled The BMW eSports Academy, will enable casual players and pros alike to participate in online classes around gaming topics. Gamers can expect to receive insights from coaches, game super bosses, pro-gamers, influencers and game analysts.

For pro-gamers, BMW have organised a series of activities such as, preparation and training for tournaments, live chats and Q&A sessions, gamer journeys and clubs scouting. More relaxed gamers will be provided with technical coaching, tips, tricks and training sessions, the chance to join 1 v 1 challenges and even the opportunity to play with a pro coach.

BMW: Steering into Gaming, an exciting concept of online video-series and podcasts, will be conducted in collaboration with the movers and shakers of the gaming industry. This initiative has been developed to empower gamers to be on top of what is happening in the regional gaming industry.

Lars Nielsen, BMW Sales and Marketing Director of BMW Group Middle East, says, “As the eSports sector continues to expand and develop, we welcome this exciting addition to our array of marketing activities.”

“Despite the Middle East being the world's fastest growing gaming market, e-Sports is still very much in a development stage. BMW Middle East intends to take the regional gaming ecosystem to the next level. We want to put emphasis on one of the world’s strongest gaming markets, encouraging both professional and casual participation and ultimately bring joy to consumers.”

 

“We can see the true power of eSports within the region and believe that this project will be a huge success.”

The automotive brand will be utilising Gamers Hub Middle East’s framework to launch their first eSport tournament.


For more information or to register, please visit:

English: https://www.bmw-me.com/en/local-content/joyunleashed.html

Arabic: https://www.bmw-me.com/ar/local-content/joyunleashed.html

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming

ANNUAL CONFERENCE.

Munich. 17 and 18 March 2021.

Here you can see the live webcasts of the Annual Conference 2021 with the Media Day and the Analyst and Investor Day.

 

Open Streaming Page

CO2 emission information.

The following applies to consumption figures for vehicles with new type approval, September 2017 onward: The figures for fuel consumption, CO2 emissions and energy consumption are obtained in accordance with the specified measuring procedure (EC Regulation No. 715/2007), as issued and amended. The figures are for a basic-version vehicle in Germany. The bandwidths allow for differences in the choice of wheel and tire sizes and items of optional equipment and can be changed by the configuration.

Obtained on the basis of the new "Worldwide harmonized Light vehicles Test Procedure" (WLTP), the figures are converted back to the "New European Driving Cycle" (NEDC) for the sake of comparability. Values other than those stated here may be used for the purposes of taxation and for other vehicle-related duties relating to CO2 emissions.

More information about official fuel consumption figures and the official specific CO2 emissions of new passenger cars can be obtained from the "guideline on fuel consumption, CO2 emissions and current consumption of new passenger cars", available here: https://www.dat.de/co2/.

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login