PressClub Middle East · Article.
Daring to be open-minded! BMW Group promotes diversity in a multicultural society.
Sat Mar 21 12:55:00 CET 2020 Press Release
To mark the United Nation’s International Day for the Elimination of Racial Discrimination on 21 March 2020, the BMW Group is taking a stand for more tolerance and coexistence+++ A new BMW Group social media film shows that diversity and different perspectives play an important role in finding the best solutions – for the company, its employees and society
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Osama El-Sherif
BMW Group
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Munich, 21 March 2020 – Employees from more than 120 countries worldwide work together successfully at the BMW Group: people from different cultures, with different world views and religious beliefs. They work for the BMW Group in teams around the globe, developing creative ideas and innovative solutions for sustainable future mobility.
Diversity is the foundation of the BMW Group’s success.
For the BMW Group, knowledge of different languages and cultures not only reflects our global working environment, but is also crucial in the competition for new markets, customers and qualified young talent. "Diversity is the foundation of our success. A working environment free of prejudice, combined with respectful coexistence, are important requirements for this," said Ilka Horstmeier, member of the Board of Management of BMW AG responsible for Human Resources.
The BMW Group is also committed to tolerance, openness and diversity outside its own ranks. In 2011, the company launched a unique partnership with the United Nations Alliance of Civilisations (UNAOC) to promote international dialogue and intercultural understanding. The partnership recognises innovative projects with our Intercultural Innovation Award. The aim is to enable local initiatives to scale up to international platforms so they can contribute to greater prosperity and tolerance in society. The initiatives recognised by the BMW Group and UNAOC have already supported 3.6 million people in 112 countries worldwide.
Ilka Horstmeier: “Together with UNAOC, we want to draw attention to cross-cultural projects around the world and enrich society with innovative ideas. In addition to financial support, we also offer award-winners the chance to leverage the BMW Group’s core expertise to successfully develop their projects.”
To advance the topic of diversity in German corporate culture, the BMW Group joined the Diversity Charter & Association back in 2012. The Charter, under the patronage of German Chancellor Angela Merkel, has so far been signed by more than 3,400 companies and public institutions. The BMW Group is also actively driving the issue in other countries – for example, in the UK, where the company is a member of ENEI, the UK's leading employer network.
A video outlining the BMW Group's position has been released to coincide with the International Day for the Elimination of Racial Discrimination and can be found on the following BMW Group social media channels:
LinkedIn: https://www.linkedin.com/company/bmwgroup/
Twitter: https://www.twitter.com/bmwgroup
Facebook: http://www.facebook.com/BMWGroup