“A NEW ERA”: New BMW Group film launches online. The story of the BMW Group’s 100th-anniversary corporate campaign continues.
Wed Mar 22 09:54:00 CET 2017Press Release
A new era has begun. That is the key message of the new BMW film released today through all online channels. For the first time, the film “A NEW ERA” shows all four BMW Group Vision Vehicles side by side. One year after the company’s centenary, the world’s leading premium manufacturer of automobiles and motorcycles is revisiting its “THE NEXT 100 YEARS” campaign.