PressClub Nederland · Article.
Bangle strengthens design teams of the BMW Group
Wed Feb 04 09:45:00 CET 2004 Persbericht
The BMW Group has reorganised its development departments as it focuses more strongly on its brands BMW, MINI and Rolls-Royce. In the course of this new orientation Christopher Bangle, Director of BMW Group Design, has also aligned the design area towards the various business areas of the BMW Group. Brand specific design studios have been set up for each of the three brands...
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Munich. The BMW Group has reorganised its development departments as it focuses
more strongly on its brands BMW, MINI and Rolls-Royce. In the course of this
new orientation Christopher Bangle, Director of BMW Group Design, has also
aligned the design area towards the various business areas of the BMW Group.
Brand specific design studios have been set up for each of the three brands
BMW, MINI and Rolls-Royce as well as for the areas BMW Motorrad and BMW M.
These new brand studios will now accompany the entire development process for
new models from the first sketches to the start of production. They will
receive support from cross-brand specialist departments responsible for
strategic and technical tasks, for example model technology.
The heads of departments responsible up to now for the design of MINI,
Rolls?Royce, BMW Motorrad and BMW M will head the respective brand design
studios: Gert Volker Hildebrand (MINI), Ian Cameron (Rolls-Royce), David Robb
(BMW Motorrad) and Ulf Weidhase (BMW M and Individual). A new yet familiar
member of the team of Group Design Director Christopher Bangle is Adrian van
Hooydonk who will head the BMW automobile brand studio. Until now Van Hooydonk
was president of DesignworksUSA, the Californian design studio of the BMW Group.
An overview of the heads of the brand design studios of the BMW Group:
BMW Automobiles
Adrian van Hooydonk, 40, has been a designer at BMW since 1992 and president of
DesignworksUSA, the Californian design studio of the BMW Group, since 2001. The
Dutch designer developed the exterior design of the current BMW 6 Series and 7
Series among other projects.
BMW Motorrad
David Robb, 48, came to BMW as an exterior designer for automobiles and later
headed the exterior design studio. In 1993 he took over as head of BMW Motorrad
design.
BMW M and Individual
Ulf Weidhase, 51, came to BMW in 1988 and has headed the design team for BMW M
Automobiles and BMW Individual.
MINI
Gert Volker Hildebrand, 50, has headed the MINI design team since 2000. Before
this appointment he headed design teams at Volkswagen, Seat and Mitsubishi.
Rolls-Royce
Ian Cameron, 53, came to BMW in 1992 as an exterior designer and among other
things was project manager for the design of the 3 Series and the current Range
Rover. In 1999 he was appointed the head of the newly-created design team of
Rolls-Royce Motor Cars.