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PressClub Nederland · Article.

BMW Motorrad acht jaar op rij marktleider in Nederland. Wereldwijd zevende jaar op rij recordverkoop en verkoopgroei van 13,2 procent.

Dankzij 2021 verkochte motorfietsen in het afgelopen jaar is BMW Motorrad voor het achtste jaar op rij marktleider in Nederland. Wereldwijd heeft BMW Motorrad voor het zevende opeenvolgende jaar een record bereikt. In 2017 werden er meer motorfietsen en maxi-scooters bij klanten afgeleverd dan ooit tevoren. De verkoop nam met 13,2% toe tot in totaal 164.153 stuks.


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Dankzij 2021 verkochte motorfietsen in het afgelopen jaar is BMW Motorrad voor het achtste jaar op rij marktleider in Nederland. Met bijna 800 stuks is de BMW R 1200 GS net als in de voorgaande jaren het best verkochte model. Plek twee en drie worden bezet door de
BMW R 1200 RT en BMW R nineT in diverse verschijningsvormen. Een opvallende vierde plek wordt ingenomen door de BMW G 310 R, de eerste roadster van BMW Motorrad onder de 500 cc. Met 125 verkochte exemplaren presteerde het model, dat in april 2017 bij de BMW Motorrad dealers werd geïntroduceerd, boven verwachting.

“Ik ben heel trots op de prestatie van het BMW Motorrad team samen met onze dealers”, vertelt Tom Crooijmans, Head of BMW Motorrad. “2017 was een bijzonder goed jaar voor BMW Motorrad. We zagen onze verkopen met 3 procent toenemen, terwijl de markt maar met 1,8 procent groeide ten opzichte van 2016. We wonnen de aanbesteding van de Politie, zodat we de komende zeven jaar wederom de BMW R 1200 RT leveren voor de verkeerssurveillance. Daarnaast breidden we het Heritage segment uit met drie nieuwe modellen, de BMW R nineT Pure, Racer en Urban G/S. Bovendien verwelkomden we de eerste BMW Motorrad ‘bagger’ in de vorm van de BMW K 1600 B die uit de beoogde en voor BMW nieuwe doelgroep veel bewondering oogst.”

BMW Motorrad wereldwijd recordverkoop.
Wereldwijd heeft BMW Motorrad voor het zevende opeenvolgende jaar een record bereikt. In 2017 werden er meer motorfietsen en maxi-scooters bij klanten afgeleverd dan ooit tevoren. De verkoop nam met 13,2% toe tot in totaal 164.153 stuks. Vooral de immer populaire GS modellen droegen bij aan deze sterke groei. Een totaal van 14 nieuwe en geüpdatete modellen, evenals toevoegingen in de R nineT familie en de aantrekkelijk geprijsde G 310 R en G 310 GS hielpen BMW Motorrad om haar meest succesvolle verkoopjaar ooit te beleven.

(vervolg van persbericht in het Engels)

Stephan Schaller, General Director of BMW Motorrad: “2017 was another very successful year for BMW Motorrad. We achieved a sales record for the seventh time in succession. I would like to thank our customers most sincerely for the enormous trust they have placed in us.

With this next sales record, BMW Motorrad takes another great step towards reaching its planned 200.000 units sales target in the year 2020.

As Schaller says: “The 2017 sales figures once again show that our motorcycle strategy is taking effect. And we have a great deal planned for the coming years. We will continue to consistently pursue our current model initiative in the premium segment. We will expand our product range with emotional and innovative new products in 2018, too. The new middle class GS models are already underway and further great products will follow. BMW Motorrad is looking into the future with great confidence.

Strong sales growth in Europe and Asia
The strongest growth was recorded above all in Europe in 2017. Here an all-time high was achieved. The engines of growth were once again France (16,607 units / +24.3 %), Italy (14,430 units / +17.3 %), Spain (11,193 units / +17.6 %) and the UK / IE (9,550 units / +8.7 %) where all sales figures increased considerably. Overall around 15.0 % more vehicles were delivered in Europe including Germany than in the previous year. The Asian market is also continuing to grow. China and Japan are among the Asian markets with the strongest double-digit growth. In India the BMW Group’s own sales subsidiary has begun successfully selling BMW motorcycles.

Germany is once again the largest single market for BMW Motorrad. With 26,664 units sold, BMW Motorrad boosted sales by another 7.1 %. BMW Motorrad defends its position as the most successful motorcycle manufacturer on the German market in 2017, too.

GS models gaining ever more ground.
For the first time in BMW Motorrad’s history, more than 50,000 units of the two R 1200 GS and GS Adventure travel enduros alone were sold. Sales of the traditionally strong R Series increased significantly overall. Thanks to the new R nineT model variants “Pure”, “Racer” and “Urban G/S”, sales in the flat twin boxer segment increased strongly by 9.6% to a total of 86,090 motorcycles.

The sports-oriented BMW S Series with the S 1000 RR Supersports Bike, the S 1000 R Power Roadster and the S 1000 XR Adventure Bike were sold 21,752 times worldwide. With a share of 13.3%, these three models continue to be an important pillar in the wide BMW Motorrad range.

New capacity segment below 500 cc is moving ahead under full steam.
11,595 units of the G 310 R and G 310 GS models introduced in 2017, were already delivered to customers by the end of the year. The two new displacement newcomers from BMW Motorrad are not only very popular in the intended growth markets such as South America or Asia. In Europe too, there is a great deal of interest among newcomers and re-starters for the agile all-rounders.

Luxury tourers in the fast lane.
Sales of the 6-cylinder models are also developing very positively. Already in its first year of sales, the K 1600 Bagger, which is aimed especially at the US market, is proof of the unbroken trend towards large-capacity, emotional touring bikes. Timo Resch, BMW Motorrad Head of Sales and Marketing: “With 6,719 units sold and a 50% increase in sales, our 6-cylinder models are among the big winners of 2017. After Germany, the USA will remain an important market for BMW Motorrad in the coming years, too. We will continue to increase our involvement in this important market in order to strengthen BMW Motorrad’s position there.” Resch continues: “We are also responding to the special US market requirements with the K 1600 Grand America recently presented at the Milan motorcycle show. By also consistently expanding our sales structure, we are generating a sound basis for strong growth.

BMW Motorrad as the innovative trailblazer.
In 2017 too, BMW Motorrad proved itself to be the innovative leader in many areas. The exclusive HP4 RACE with its lightweight carbon fibre frame and wheels attracted great attention. We also responded to the need for increasing digitalisation expressed by customers. The multifunctional instrument cluster with 6.5 inch full-colour TFT display featuring a wide range of navigation and communication functions was already launched in 2017. This feature is being expanded to further models now, too.

Outlook at 2018.
BMW Motorrad gets started in 2018 with a powerful product portfolio and is in excellent shape all round. Timo Resch, BMW Motorrad Head of Sales and Marketing: “We expect to see further growth in sales for our vehicles in 2018, too. We are looking forward to the positive impulses generated by the launch of the completely new F models F 750 GS and F 850 GS as well as the much anticipated C 400 X midsize scooter. Expanding our urban mobility product range is a key topic for the future of BMW Motorrad.”

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