PressClub Nederland · Article.
BMW Motorrad en Marshall kondigen strategisch partnerschap aan.
Innovatie en premium kwaliteit voor toekomstige BMW Motorrad geluidssystemen. Bijgaand het volledige, Engelstalige persbericht.
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Munich. Riding a motorcycle while listening to music
– both fit well together, as they promise deep emotional experiences
and intense pleasure on two wheels. It is not for nothing that
generations of artists have dedicated their songs to the experience of
motorcycling. “Born to be Wild” is a notable example.
To ensure that beats and basses perfectly complement the ear while riding, BMW Motorrad has long been engaged in intensive development work on its sound systems. With its now agreed long-term partnership with world-renowned British company Marshall Amplification, the innovation and quality of BMW Motorrad sound systems are set to reach new heights.
For 60 years, Marshall, original from Hanwell, London, now based in Bletchley, Milton Keynes (UK), have produced legendary guitar amplifiers used by the world’s best musicians. Since 2012 they have expanded their audio quality into award winning headphones and active speakers designed for music lovers.
The legendary Marshall spirit and the development power of BMW Motorrad will in future be reflected in new innovative products for motorcycles and music, especially in the BMW Motorrad Heritage segment.
BMW Motorrad will present the first new products resulting from this strategic partnership very soon. Stay tuned to find out more about this on 29 July 2021.
You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub at www.press.bmwgroup.com.
In case of queries please contact:
Dominik Schaidnagel, BMW Motorrad Communications
Tel.: +49-89-382-50181, Dominik.Schaidnagel@bmw.de
Tim Diehl-Thiele, Head of Communications BMW Motorrad
Tel.: +49-89-382-57505, Tim.Diehl-Thiele@bmw.de
Jennifer Treiber-Ruckenbrod, Head of Communications MINI and BMW Motorrad
Tel.: +49-89-382-35108, Jennifer.Ruckenbrod@bmwgroup.de
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With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world's leading premium manufacturer of automobiles and motorbikes and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.
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