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The history of the BMW Group: 100 years of fascination for mobility.

On 7 March 2016, BMW Group will be celebrating 100 years of existence as a company. Over this period of time, a small aero-engine manufacturer based in the north of Munich has been transformed into a world-leading premium manufacturer of automobiles and motorcycles, as well as a provider of premium finance and mobility services.

Jubileu
·
Empresa
·
Herança Institucional
·
Tradition
·
Milestones
 

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The history of the BMW Group:

100 years of fascination for mobility.

Table of contents.

 

  1. The history of the BMW Group: 100 years of fascination for mobilty
    (Summary) ............................. ..............................................................................................................2
  2. Choosing independent pathways:
    Creativity and courage for innovative solutions.
    ............................................................................................................ 10
  3. Taking responsibility, mastering challenges:
    Powering through highs and lows.
    ........................................................................................................... 16
  4. Benchmarking with the best:
    Sports competition as motivation to peak performance.
    ........................................................................................................... 21
  5. The right product at the right time:
    Ahead of the trend and into the future.
    ............................................................................................................26
  6. Timeline:
    100 facts from 100 years. .......
    ........................................................ 30

 

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