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‘DAWN – INSPIRED BY FASHION’ MAKES ASIAN PREMIERE AT AUTO SHANGHAI 2017
Wed Apr 19 12:02:22 CEST 2017 Informação à Imprensa
Rolls-Royce, the world’s leading luxury goods brand, made a stunning statement at the 17th Shanghai International Automobile Industry Exhibition (Auto Shanghai 2017) on 19 April with its Bespoke lineup, demonstrating its breadth of Bespoke luxury.
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Rolls-Royce, the world’s leading luxury goods brand, made a stunning
statement at the 17th Shanghai International Automobile
Industry Exhibition (Auto Shanghai 2017) on 19 April with its Bespoke
lineup, demonstrating its breadth of Bespoke luxury. On its stand,
Rolls-Royce presented ‘Dawn – Inspired by Fashion’, the most social of
super-luxury drophead motor cars; the darker and more edgy Wraith
Black Badge and Ghost Black Badge; and an exclusive Bespoke model for
the China market, Ghost Sartorial Collection.
Rolls-Royce ‘Dawn – Inspired by Fashion’
‘Dawn – Inspired by Fashion’, recently revealed at
the Geneva Motor Show, made its Asian debut at Auto Shanghai 2017
today. As the spring/summer 2017 Couture Collection of Rolls-Royce,
‘Dawn – Inspired by Fashion’ presents a perfect symphony of
Rolls-Royce and Haute Couture.
“Rolls-Royce and the world of Haute Couture have long been bound
by a common philosophy – taking the very finest materials and crafting
them into the most exquisite and desirable luxury goods as expressions
of our clients’ taste and lifestyle,” said Leon Li, Director of
Rolls-Royce Motor Cars, China.
Under the stewardship of Design Director, Giles Taylor,
Rolls-Royce Bespoke designers selected the palette of Andalucian White
upon which to base three vibrant colours of the soft-top roof –
Mugello Red, Cobalto Blue or Mandarin.
The special edition of ‘Dawn – Inspired by Fashion’ that
Rolls-Royce presented at Auto Shanghai 2017 is in the Mugello Red
colour scheme. On the outside, Dawn’s Andalucian White is beautifully
accented by a Mugello Red coachline hand-painted by master craftsmen,
reflecting the identical splash of colour provided when the soft-top
roof is in place, just like the finest Bespoke garments.
The classic black and white colour scheme sets the tone for the
interior of Dawn. Its exquisite dashboard is created in Piano White
with aluminium particles resulting in a silk-like appearance, evoking
the metallic fabrics seen on this year’s catwalks, whilst the car’s
coachline, steering wheel, seats and door pockets are adorned in
Mugello Red. The door pockets are lined with fine silks, featuring an
abstract representation of the Spirit of Ecstasy with each emblem set
precisely at 55 degrees to complement the lines of the door.
The contrast colour scheme used on ‘Dawn – Inspired by Fashion’
is the latest trend seen on many catwalks in London this year. The
idea is to form an interesting combination of contrast colours that
also complement each other. The inspiration comes from Neo-Plasticism,
also known as De Stijl, evolved by Dutch Artist, Piet Mondrian, which
is one of the three major schools of modernism design.
Rolls-Royce Black Badge
Wraith Black Badge and Ghost Black Badge made a joint
appearance at Auto Shanghai this year, showing the darker, more
assertive, more confident and more demanding side of Rolls-Royce. As a
permanent Bespoke model, Black Badge once again demonstrated
Rolls-Royce’s credentials as the world’s leading luxury brand.
“Black Badge is a lifestyle statement that represents the
alter-ego of Rolls-Royce. It’s made for the risk-takers and disruptors
who break the rules and laugh in the face of convention. The patrons
of Black Badge are driven by a restless spirit. They play hard and
they change the world,” explained Torsten Müller-Ötvös, Chief
Executive Officer of Rolls-Royce Motor Cars.
The Spirit of Ecstasy on Black Badge transforms into a dark vamp
that leads the car into the night. The Double R badge on the prow,
flanks and aft of every Black Badge motor car inverts from black on
silver to silver on black, whilst chrome surfaces such as the front
grille surround, boot lid finisher and exhaust pipes, turn dark.
Possibilities become limitless inside the Black Badge cabin as
it is suffused with a darker re-interpretation of pure luxury and
mystery, inspired by Rolls-Royce’s advanced materials and aerospace
heritage. The centrepiece of the Black Badge cabin is the
aerospace-grade aluminium-threaded carbon fibre composite surfacing
material often seen on the surfaces of stealth aircraft. This
futuristic material has been re-interpreted at Goodwood to become the
world’s most innovative new super-luxury material.
Set into the car’s fascia is a newly created Black Badge clock
whose hands are tipped in orange and whose face is adorned by the
‘Unlimited’ rating infinity logo. The logo previously appeared in the
celebrated Phantom Drophead ‘Waterspeed’, created in 2014 to celebrate
the world-speed record champion Sir Malcolm Campbell. It also now
adorns the leather upholstery of Black Badge. In common with Campbell,
the Black Badge owner’s attitude to apparent limits is to challenge or
ignore them, a trait celebrated by the ‘Unlimited’ logo.
In addition, black leather combines with vibrant colours of
Tailored Purple in Ghost Black Badge and Cobalto Blue in Wraith Black
Badge, delivering a more edgy and modern feel to the cabin.
Regarding performance, Ghost Black Badge is equipped with a 6.6
litre V12 engine and 8-speed automatic transmission to make it a
little more menacing compared to the current Ghost. Subtle engine
output modifications see power increase by 30kW(40hp) to 450kW(603hp)
and torque by 60Nm(840Nm).
Grace and mystery define the exterior presentation of Wraith
Black Badge. The swept lines of the fastback, a style whose origins
can be found in 1930s automotive design, most clearly signal its
purposeful character. Already the most powerful and driver-focused car
in Rolls-Royce’s model range, Wraith Black Badge has a maximum power
at 465kW(624hp) and an amazing maximum torque at 870Nm. Again,
upgrades to the 8-speed automatic transmission injects a level of
added urgency in how Wraith Black Badge delivers its power.
Rolls-Royce’s engineers worked earnestly to give this most phenomenal
coupé an extra edge.
Visitors are welcome to visit the Rolls-Royce stand (8A07) in
the 8th Hall of the National Convention and Exhibition
Centre (Shanghai) from 19 to 28 April 2017 to appreciate the ultimate
in luxury and fashion as presented by Rolls-Royce.
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