PressClub Portugal · Article.
The 17th BMW Motorrad Days in Garmisch-Partenkirchen from 7 – 9 July 2017. More than 40,000 visitors attend the world’s biggest BMW Motorrad party.
Fri Jul 14 15:00:00 CEST 2017 Informação à Imprensa
Munich: When BMW Motorrad puts out the call to come to the traditional BMW Motorrad Days in Garmisch-Partenkirchen, the motorcycle fans know they are in for another three exciting and action-packed days. This year more than 40,000 visitors from all over the world found their way to the festival grounds at the foot of the Hausberg mountain.
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More than 40,000 BMW Motorrad fans from all over the world at
the foot of the Hausberg mountain in gorgeous weather.
Superb summer weather – excepting the odd thunder shower – made travelling to the event a pleasant affair for the visitors allowing them to enjoy three eventful BMW Motorrad days. And as always some riders took tremendous distances upon themselves to get there. Guests came from over 20 countries and 6 continents which gave the BMW Motorrad Days a tangibly international feel this year, too. Be it in the beergarden, in the festival tent or at one of the well-attended live music parties – everybody got what they had come looking for.
Lots of new BMW Motorrad products and hands-on customizing.
Apart from the already presented BMW Motorrad models for the 2018 model year, the BMW Motorrad Days were also dedicated to showing two special innovations. It was the premiere for both the BMW Motorrad Spezial range and the new Connectivity with TFT display special equipment.
The large number of exhibitors and the action-packed program once again made for three very worthwile motorcycle days. Around 100 exhibitors from customizing, tuning, accessories and many other areas presented their wares and services. The fans made great use of the opportunity of meeting the BMW Motorrad product specialists in person and to talk shop in the exhibition tent. Urban Motor also demonstrated exciting live customizing action.
As usual at the the BMW Motorrad Days, a number of special guests once again accepted the invitation to come to Garmisch-Partenkirchen this year. Actor and documentary filmer Hannes Jaenicke, his actor colleagues Daniel Roesner and Lucas Gregorowicz, the singer Wincent Weiß as well as the photographer and adventurer Michael Martin joined in the fun with all the other BMW Motorrad Days enthusiasts.
Thrilling stunt action and skills challenge.
The BMW Motorrad Street Bike Freestyle Show in the Event Arena provided gripping action on two wheels once again this year. Stunt rider Sarah Lezito showed spectacular riding manoeuvres on her 165 hp BMW S 1000 RR for the first time at the BMW Motorrad Days. Mattie Griffin also took his BMW F 800 R to the physical limits once again.
In the “Challenge The World Champion” riding skills competition, BMW riders could strut their stuff themselves on the G 310 GS in the Event Arena and challenge world champion Bernd Hiemer on a special course. Finally spectators were in for a special thrill at the motodrome wall-ride show, where for the first time ever, four riders thundered over the wooden floorboards on their BMW R25s at the same time.
Happy fans and festival fun.
Once again, the BMW Motorrad Days went off peacefully and without any noteworthy incidents in 2017. Its constantly new attractions and enthusiastic visitors make the Motorrad Days what it is today: the most important event for the international BMW Motorrad community.
Once again the catering was excellent this year in the festival tent, at the numerous stands across the event grounds and at the party locations. This year, guests consumed some 17,000 litres of beer, 16,000 litres of soft drinks and 4,000 portions of chicken among other things.
A very special thank-you goes to the local authorities again this year: The Garmisch-Partenkirchen market community, the public order offices, the Bavarian Red Cross, the Federal Agency for Technical Relief, the fire department, the police and the many local emergency personnel from Garmisch-Partenkirchen ensured that the world’s largest BMW Motorrad Meeting went smoothly in 2017, too.
True to the motto: “it’s the guest’s who turn the whole thing into a reak party”, BMW Motorrad would like to send out a big thank-you to the over 40,000 fans and visitors this year. They turned Garmisch-Partenkirchen into the centre of the BMW Motorrad Community once again with their great level of enthusiasm.
The preparations for the 18th edition of the BMW Motorrad Days, which will be held from 6 to 8 July 2018, are already underway.
You will find press material on BMW motorcycles and BMW Motorrad rider equipment in the BMW Group PressClub atwww.press.bmwgroup.com.
In case of queries please contact:
Tim Diehl-Thiele, Head of Communication Motorrad
Telephone: +49 89 382 57505, Fax: +49 89 382-7061001
Markus Sagemann, Head of Product and Lifestyle Communication MINI, BMW Motorrad
Telephone: +49 89 382-68796, Fax: +49 89 382-23927
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.