Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Portugal · Article.

BMW i among the first automotive brands to offer an augmented reality app using Apple’s ARKit with iOS 11

Real-size 3D products can be visualised and explored on your iPhone or iPad +++ New functionality directly links to online configurator in 17 BMW i markets +++ App available in 21 languages – access for millions of consumers

Empresa
·
Vendas e Marketing
·
Internet, E-Business
 

Press Contact.

Joao Trincheiras
BMW Group

Tel: +351-21-487-3080

send an e-mail

Downloads.

  
Attachments(1x, ~122,03 KB)
  
Photos(3x, ~4,26 MB)

Munich. Millions of consumers worldwide can now interactively explore BMW i cars via the BMW i Visualiser App for iOS. Having been the first automotive brand in the world to offer customers an interactive, 3D augmented reality product experience earlier this year, BMW i is now setting the pace again as one of the first car brands to make use of Apple’s ARKit, which launched with iOS 11 in September. The app can be downloaded onto any iPhone from 6s/6s Plus or newer; it also works on Apple’s iPad Pro or this year’s Apple iPad.

 

“Our products are highly emotional vehicles which customers need to experience,” commented Andrea Castronovo, BMW Group Vice President, Customer Centric Sales Strategy, MPM & Process Management. “With this app, we’re able to bring the next best thing to an actual product into people’s pockets – they can just take out their iPhone and see what their dream car would look like on the driveway or how it would fit into their garage,” he continued.

 

Having downloaded the app, available now on the App Store, customers can explore their ideal BMW i3, i3s or i8 as a life-size, interactive visualisation. They can change the colour, wheel trims and interior at the touch of a button – they can even open the doors and climb into the visualised car, making this a truly interactive experience. “We know that almost all our customers inform themselves about our products online before they visit the showroom and they often do this on their iPhone or iPad,” said Stefan Biermann, Head of Sales Innovations. “So this is the next logical step – rather than just reading about the product, they can go some way to experiencing it. Once they’re happy with their visualisation, they can save the data and a picture to share on social media or, in selected major markets, they can transfer from the Visualiser directly into the online configurator to fine-tune their ideal BMW i vehicle,” he added.

 

The app is available in 21 languages from Czech to Turkish and the direct link between the BMW i Visualiser and the online configurator is available for 17 BMW i markets, with more markets to be added in the future. This new, extended functionality is an example of seamless, multi-channel customer communication, which transforms what until now has been two dimensional pictures and text into a three dimensional customer experience.

 

 If you have any queries, please contact:

 

Corporate Communications

 

Christina Hepe, Business and Finance Communications, christina.hepe@bmwgroup.com

Telephone: +49 89 382-38770

 

Emma Begley, Business and Finance Communications, emma.begley@bmwgroup.com

Telephone: +49 89 382-72200

 

Media website: www.press.bmwgroup.com

Email: presse@bmw.de

 

The BMW Group

 

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

 

In 2016, the BMW Group sold approximately 2.367 million cars and 145,000 motorcycles worldwide. The profit before tax was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.

 

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

  

www.bmwgroup.com

Facebook: http://www.facebook.com/BMWGroup

Twitter: http://twitter.com/BMWGroup

YouTube: http://www.youtube.com/BMWGroupview

Google+: http://googleplus.bmwgroup.com

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming.

STREAMING PORTAL.

Watch the web casts of latest BMW Group press events.

open streaming site

CO2 emission information.

Os valores do consumo de combustível, das emissões de CO2 e de consumo de energia aqui apresentados foram determinados de acordo com o Regulamento (CE) 715/2007 na versão aplicável no momento da homologação. Os valores referem-se à versão base de um veículo na Alemanha e na gama apresentada é considerado o equipamento opcional e os diferentes tamanho de jantes e pneus para a versão selecionada.

Os valores dos veículos já se baseiam no novo Regulamento WLTP e são traduzidos para valores equivalentes aos do NEDC de modo a garantir a comparação entre os veículos. [Relativamente a estes veículos, no que se refere a impostos relacionados com o veículo ou outras taxas baseadas (no mínimo, entre outros) nas emissões de CO2, os valores de CO2 podem ser diferentes dos valores aqui apresentados.]

As especificações da eficiência de CO2 são determinadas de acordo com a Diretiva 1999/94/CE e o regulamento europeu na sua versão atual aplicável. Os valores apresentados são baseados no consumo de combustível, valores de CO2 e de consumo de energia de acordo com o ciclo NEDC para a classificação.

Para mais informações sobre os dados oficiais do consumo de combustível e as emissões específicas de CO2 dos automóveis de passageiros novos, consulte as diretrizes sobre o consumo de combustível, emissões de CO2 e consumo de energia elétrica de automóveis de passageiros novos, disponíveis gratuitamente em todos os Concessionários BMW.

Latest Facts & Figures.

BMW Motorrad - Tabelas de PVP
Wed Aug 01 09:00:00 CEST 2018
Pricing
BMW X6
Mon Jul 16 09:30:00 CEST 2018
Dados Técnicos, Especificações
BMW X5
Mon Jul 16 09:29:00 CEST 2018
X5
BMW X4
Mon Jul 16 09:28:00 CEST 2018
F26
X4
BMW X3
Mon Jul 16 09:27:00 CEST 2018
X3
Show all

Add your filter tags.

Informação à Imprensa
Dossier de imprensa
Discurso
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login