BMW Group global sales increase in January

Munich. The BMW Group has started 2019 with a positive sales result: global deliveries of the company’s three premium automotive brands increased by 0.5% in January, with a total of 170,463 BMW, MINI and Rolls-Royce cars delivered to customers. This is the company’s strongest-ever start to a year, achieved despite the current headwinds affecting the industry in several markets.

“We’re pleased to have achieved a sales increase in January, despite the challenging market conditions around the world,” said Pieter Nota, Member of the Board of Management of BMW AG responsible for Sales and Brand BMW. “We do expect slight growth in 2019, although the model changeover of the BMW 3 Series, our all-time top-selling model, will impact sales in the first quarter. Growth will be driven mainly by full availability of the BMW X5, the introduction of the all-new BMW X7 and, of course the seventh generation of the BMW 3 Series. In January, I was also pleased to see sales of our electrified vehicles grow, despite model changeovers of two key models. By the end of this year, the number of BMW Group electrified vehicles on the roads around the world will total more than half a million.”

January saw BMW brand sales increase by 0.8% to total 149,616 vehicles delivered globally, a new record for the month. Limited availability of some compact models and the current model changeover of the BMW X5 and BMW 3 Series was offset by sales of the BMW X3, which more than doubled (22,818 / +138.3%) and sales of the new BMW X4 (4,397 / +36.9%).

Overall sales of BMW Group Electrified vehicles increased by 1.4% compared with January last year, with a total of 7,234 delivered to customers around the world. This increase was achieved despite limited availability of two key plug-in hybrid vehicles due to model changeovers - the introduction of the new BMW 330e and the new BMW X5 xDrive45e later this year is expected to support further sales growth of the company’s range of electrified vehicles. The BMW i3 is the company’s best-selling electrified vehicle; the introduction late last year of an optional new, more powerful battery helped grow i3 sales in January to 2,598, 30.4% more than in the same month last year. The BMW 530e (fuel consumption combined: 2.2-2.1 l/100 km; power consumption combined: 13.6-13.3 kWh/100 km, CO2 emissions combined: 49-47 g/km) was also a significant growth driver, with deliveries up 82.0% (1,722).

2019 will also see the launch of the MINI Electric – the fully-electric car will be introduced to the public later this year. It looks set to build on the success of the MINI Countryman Cooper S E plug-in hybrid (fuel consumption combined: 2.5-2.4 l/100 km, power consumption combined 13.7-13.4 kWh/100 km, CO2 emissions combined: 56-55 g/km), which grew its sales by 25.7% in January (1,027) thereby accounting for 18.0% of MINI Countryman sales. January deliveries of MINI brand vehicles totalled 20,575 (-1.7%).

Following its eighth successive record sales year, BMW Motorrad began 2019 with a 1.5% increase in sales. In total, 8,578 premium BMW Motorrad motorcycles and maxi-scooters were delivered to customers around the world in January.

BMW & MINI sales in the regions/markets

With ongoing economic headwinds in several significant markets, the BMW Group continues its strategy of prioritising profit ahead of volume.

Mainland China was the company’s main growth driver in January, with a sales increase of 15.5% (63,135) in the month. Much of that growth is due to the full availability of the BMW 5 Series and the locally produced BMW X3, which went into production in China in the summer of last year. As expected, significant model changeovers in the USA led to a sales decrease (20,559 / -6.3%) in the company’s second-largest market, while several European markets continue to be affected by economic headwinds.

*Provisional registration figures

BMW Group sales in January 2019 at a glance

*BMW i, BMW iPerformance, MINI Electric

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 30 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.

In 2018, the BMW Group sold over 2,490,000 passenger vehicles and more than 165,000 motorcycles worldwide. The profit before tax in the financial year 2017 was € 10.655 billion on revenues amounting to € 98.678 billion. As of 31 December 2017, the BMW Group had a workforce of 129,932 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

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