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A unique variety of exclusive refinement: the BMW model offensive in the luxury segment.

Extension of product range as central component of the corporate NUMBER ONE > NEXT strategy – Successful launch of the new BMW Series, the BMW 8 Series Coupe and the BMW 8 Series Convertible – BMW 8 Series Gran Coupe available from dealers starting September 2019 – BMW i8 Coupe and BMW i8 Roadster remain the most widely sold plug-in hybrid sports cars worldwide.

G07
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I12 LCI
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I15
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Série 7
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BMW i8 Coupé
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BMW i Automobiles
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BMW i8 Roadster
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X7
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Série 8
 

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Munich. With a comprehensively updated and significantly extended model range and the establishment of an independent product category, the premium manufacturer BMW has redefined its position within the luxury segment. The choice of vehicles, which in addition to brand-typical driving pleasure offer a maximum level of exclusiveness and attractiveness, is now more diverse and innovative than ever before. And the spectrum at the top of BMW’s model range is wider than it has ever been. Classic sedans, luxury sports cars with conventional and plug-in hybrid drive as well as a Sports Activity Vehicle each provide in an individual way for highly emotional driving experience. The vehicle’s prominent status is symbolised in the model designation by the numbers 7 or 8 respectively. The model offensive is one of the central fields of action within the corporate NUMBER ONE > NEXT strategy for securing the sustainable growth of the BMW Group on the global automotive markets.

Two years after the commencement of the model offensive in the luxury segment, BMW offers to the most discerning target groups in the luxury segment a unique variety of vehicles that combine the utmost exclusivity and a superior driving experience. The modernisation and extension of the product range in this segment began with the new BMW 8 Series Coupe. The two-door model was developed alongside the long-distance racing car BMW M8 GTE and combines outstanding dynamics with sporty elegance and cutting-edge luxury. With the new BMW 8 Series Convertible, one can now add fascinating open-air pleasure to the unique driving experience. September 2019 will see the arrival of the third member of the model series. Superior performance characteristics can be experienced in the four-door BMW 8 Series Gran Coupe on four fully-fledged seats.

The new BMW 7 Series once again sets benchmarks in the luxury sedan segment. With its expressive design, extensively further developed drive technology and groundbreaking innovations in the areas of operation and digitalisation, it got off to a successful start on the worldwide automobile market. As many as three plug-in hybrid models underscore the pioneering character of the new luxury sedan. The car’s electric drive is powered by a lithium ion battery of the latest generation and combined with a straight six-cylinder petrol engine. This results in a significant increase in sportiness, efficiency and electric range. The new BMW X7 has been in great international demand right from the word go. The Sports Activity Vehicle embodies a new understanding of luxury, in which presence, exclusiveness and generousness go hand in hand with supreme sportiness and off-road performance. 

Two extraordinary BMW luxury segment models reflect the future of the sports car. With an avant-garde design and a both powerful and efficient plug-in hybrid drive system, the BMW i8 Coupe (combined fuel consumption 1.8 l/100 km; combined power consumption 14.0 kWh/100 km; combined CO2 emissions 42 g/km) has become the epitome of sustainable sportiness. In addition to the characteristic combination of performance and locally emission-free mobility, the BMW i8 Roadster (combined fuel consumption 2.0 l/100 km; combined power consumption 14.5 kWh/100 km; combined CO2 emissions 46 g/km) offers the promise of a fascinating open-air driving experience. Only a few weeks after its market launch, it replaced the BMW i8 Coupe as the world’s most widely sold plug-in hybrid sports car.

The model offensive in the luxury segment gains momentum through the forthcoming market launch of the new high-performance sports car from the BMW M GmbH in September 2019. The new BMW M8 Coupe (combined fuel consumption 10.6 l/100 km; combined CO2 emissions 242 g/km) and the new BMW M8 Convertible (combined fuel consumption 10.8 l/100 km; combined CO2 emissions 246 g/km) offer luxurious driving pleasure coupled with maximum performance both on the road and on the racetrack. Furthermore, in November 2019, the Los Angeles Auto Show will be the setting for the world premiere of the new BMW M8 Gran Coupe. 

CO2 EMISSIONS & CONSUMPTION.

BMW i8 Coupe combined fuel consumption 1.8 l/100 km; combined power consumption 14.0 kWh/100 km; combined CO2 emissions 42 g/km

BMW i8 Roadster combined fuel consumption 2.0 l/100 km; combined power consumption 14.5 kWh/100 km; combined CO2 emissions 46 g/km

BMW M8 Coupe combined fuel consumption 10.6 l/100 km; combined CO2 emissions 242 g/km

BMW M8 Convertible combined fuel consumption 10.8 l/100 km; combined CO2 emissions 246 g/km

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CO2 emission information.

Os valores do consumo de combustível, das emissões de CO2 e de consumo de energia aqui apresentados foram determinados de acordo com o Regulamento (CE) 715/2007 na versão aplicável no momento da homologação. Os valores referem-se à versão base de um veículo na Alemanha e na gama apresentada é considerado o equipamento opcional e os diferentes tamanho de jantes e pneus para a versão selecionada.

Os valores dos veículos já se baseiam no novo Regulamento WLTP e são traduzidos para valores equivalentes aos do NEDC de modo a garantir a comparação entre os veículos. [Relativamente a estes veículos, no que se refere a impostos relacionados com o veículo ou outras taxas baseadas (no mínimo, entre outros) nas emissões de CO2, os valores de CO2 podem ser diferentes dos valores aqui apresentados.]

As especificações da eficiência de CO2 são determinadas de acordo com a Diretiva 1999/94/CE e o regulamento europeu na sua versão atual aplicável. Os valores apresentados são baseados no consumo de combustível, valores de CO2 e de consumo de energia de acordo com o ciclo NEDC para a classificação.

Para mais informações sobre os dados oficiais do consumo de combustível e as emissões específicas de CO2 dos automóveis de passageiros novos, consulte as diretrizes sobre o consumo de combustível, emissões de CO2 e consumo de energia elétrica de automóveis de passageiros novos, disponíveis gratuitamente em todos os Concessionários BMW.

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