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New all-time high for BMW Group deliveries in 2019 confirms position as world’s leading premium car company

BMW Group sales increase by 1.2% to 2,520,307 vehicles +++ Record BMW sales: up 2.0% to 2,168,516 units +++ Rolls-Royce and BMW Motorrad also post new all-time highs +++ Half a million electrified vehicles already delivered worldwide to date +++ Pieter Nota: “Targeting another slight sales increase in 2020” +++

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Munich. The BMW Group reported its ninth consecutive record year in 2019, with a total of 2,520,307 (+1.2%) BMW, MINI and Rolls-Royce vehicles delivered to customers worldwide. The BMW, Rolls-Royce and BMW Motorrad brands also posted new all-time highs for 2019. Sales of electrified BMW and MINI vehicles also increased compared to the previous year. By the end of 2019, the BMW Group had already half a million electrified vehicles worldwide on the road. The company confirmed its position as the world’s leading premium car company for the 16th consecutive year.

 

“Thanks to our major model offensive, we were once again able to increase our sales in 2019 and achieve another new all-time high,” underlined Pieter Nota, member of the Board of Management of BMW AG responsible for Customer, Brands and Sales. “This confirms our strategic approach, the “Power of Choice”, which allows our customers to choose the optimal drive train for their preferred model. In this way, we are able to meet our customers’ individual mobility needs worldwide,” added Nota.

 

Optimism for 2020: Targeting continued growth

The BMW Group expects to grow sales in the year 2020 through its model offensive.      “I am confident we will be able to maintain our successful course and sustain our profitable growth. We are targeting a slight sales increase overall for the BMW Group in 2020,” said Pieter Nota.

 

Growth for BMW X vehicles and luxury segment

The BMW brand reported a new all-time high last year, with a total of 2,168,516 (+2.0%) vehicle deliveries worldwide. The new and revised BMW X models made a significant contribution to this positive development, with sales rising 21.0% to 958,732 vehicles. Thanks to the new BMW 8 Series, the new BMW 7 Series and the all-new BMW X7, sales in the luxury segment saw a significant year-on-year increase of 66.0% (105,331 vehicles) for the full year. The BMW Group plans to double sales in the luxury class between 2018 and 2020.

 

Electrified models in every vehicle segment

As an e-mobility pioneer, the BMW Group has already delivered half a million electrified vehicles to customers worldwide. A total of 145,815 electrified BMW and MINI vehicles were sold worldwide in 2019 – an increase of 2.2% over the previous year. The BMW i brand continued its positive sales trend last year with the BMW i3 and the BMW i8 (42,073 units,  +12.1%). Sales of the MINI Cooper S E Countryman ALL4* plug-in hybrid were up 28.1% in 2019. The introduction of the new BMW 330e*, the BMW X5 xDrive45e*, the BMW X3 plug-in hybrid* and the pure-electric MINI Electric* brings the total number of electrified vehicles in the BMW Group line-up to 12.

 

The BMW Group plans to expand its range of electrified vehicles to 25 models by 2023 – more than half of them fully electric. A quarter of the BMW Group vehicles sold in Europe are expected to be electrified by 2021; a third by 2025 and half by 2030.

 

2019 best year ever for BMW M GmbH

With sales growth of 32.2% (135,826 deliveries), 2019 was also the most successful year in the almost fifty-year history of BMW M GmbH. More emotional M high-performance models were introduced last year than ever before: In addition to the BMW X models X3 M, X4 M, X5 M and X6 M, the M2 CS* and luxury sports cars M8 Coupé, M8 Convertible and M8 Gran Coupé also made their debuts.

 

MINI John Cooper Works models popular with customers; strong interest in MINI ELECTRIC

Focusing on profitable sales growth in a highly competitive segment, worldwide MINI brand deliveries totalled 346,639 units last year (-4.1% year-on-year). John Cooper Works models were once again especially popular in 2019, as well as the MINI Cooper S E Countryman ALL4* plug-in hybrid, with a total of 16,932 delivered to customers. The fully-electric MINI ELECTRIC* joined the MINI line-up in late 2019. More than 90,000 prospective customers have registered so far – reflecting the strong interest in this pure-electric vehicle.

 

Rolls-Royce Motor Cars posts all-time sales high

In 2019, with 5,152 units sold worldwide (+25.4%), Rolls-Royce Motor Cars reported the highest sales in the brand’s 116-year history. Strong sales growth was recorded in all regions worldwide. North America was once again the most important market. The past year was characterised by exceptional demand worldwide for the Cullinan and Black Badge models. The Phantom, Wraith and Dawn models were also in demand. In its 11th and final year, production of the current Ghost ended in late 2019. The new Ghost will be released onto the market in the fourth quarter of this year. 2019 also saw new all-time highs in bespoke custom personalisation orders, which is clearly reflected in Rolls-Royce's position as a genuine luxury provider.

 

BMW Motorrad enjoys ninth consecutive record year

BMW Motorrad delivered more motorcycles and maxi scooters to customers than ever before in 2019. Across the entire product range, the brand’s global sales were up 5.8%, reaching a total of 175,162 vehicles. The 2019 sales result is underpinned by BMW Motorrad’s successful growth strategy. Another record year was guaranteed by the market launch of seven new models, as well as the strong BMW Motorrad product portfolio.

 

BMW & MINI sales in the regions/markets

 

In China, the BMW Group delivered a total of 723,680 BMW and MINI vehicles to customers in 2019, a 13.1% increase compared with the previous year. This was the company’s best-ever sales result in China since entering the market in 1994.

 

With growth of 1.8% and 360,918 units sold, the BMW Group also posted its highest-ever sales in the U.S. in 2019. The BMW brand led the premium segment in the U.S. market.

 

In Europe, total BMW and MINI sales were slightly lower than the previous year, reflecting the political and economic uncertainty in a number of markets. The BMW brand was nevertheless able to increase its market share in the UK. In its domestic market of Germany, the company delivered 331,370 vehicles to customers – an increase of 3.8% over the previous year. The BMW Group also continued to expand its market leadership in Germany in the field of electromobility** last year.

 

BMW Group sales in/YTD December 2019 at a glance

 

 

December 2019

Compared with previous year %

YTD

December 2019

Compared with previous year %

BMW Group Automotive

224,127

-3.6

2,520,307

+1.2

BMW

196,116

-1.1

2,168,516

+2.0

  • BMW M GmbH

15,662

+52.5

135,826

+32,2

MINI

27,514

-17.7

346,639

-4.1

BMW Group electrified*

17,611

+2.1

145,815

+2.2

Rolls-Royce

497

-26.7

5,152

+25.4

BMW Motorrad

13,794

+3.1

175,162

+5.8

*BMW i, BMW iPerformance, MINI Electric

 

 

BMW & MINI sales in the regions/markets

 

 

December 2019

Compared with previous year %

YTD December 2019

Compared with previous year %

Europe

95,808

-1.8

1,081,563

-1.5

  • Germany*

32,622

+10.4

331,370

+3.8

Asia

79,023

-6.7

923,999

+5.6

  • China

67,897

+8.0

723,680

+13.1

Americas

45,095

-0.2

457,932

+0.4

  • USA

38,056

+2.4

360,918

+1.8

*Provisional registration figures

 

 

Sales outlook for 2020

The BMW Group is targeting a slight increase in global sales for the current year. It expects to see solid sales growth in Mainland China in 2020. Locally manufactured BMW vehicles will be the main growth drivers – especially the new BMW 3 Series and the two X models: the BMW X2, which has been locally produced in China since September 2019 and the BMW X3, which will also be available from 2020 with a pure-electric drive train.

 

Due to deterioration in the economic environment, the BMW Group expects sales growth in Europe to be on a par with the previous year.

 

The company anticipates a slight increase in U.S. sales this year – benefiting, in particular, from the new and revised BMW X vehicles.  

 

 

**Source: IHS Markit New Registrations BEV+PHEV combined. December 2019 report.

 

 

If you have any questions, please contact:

 

Corporate Communications

 

Christina Hepe, Corporate Communications

christina.hepe@bmw.de, Telephone: +49-89-382-38770

 

Mathias Schmidt, head of Corporate and Culture Communications

mathias.m.schmidt@bmwgroup.com, Telephone: +49 89 382-24544

 

Media website: www.press.bmwgroup.com

Email: presse@bmwgroup.com

 

The BMW Group

With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 15 countries; the company has a global sales network in more than 140 countries.

In 2019, the BMW Group sold over 2,520,000 passenger vehicles and more than 175,000 motorcycles worldwide. The profit before tax in the financial year 2018 was € 9.815 billion on revenues amounting to € 97.480 billion. As of 31 December 2018, the BMW Group had a workforce of 134,682 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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CO2 EMISSIONS & CONSUMPTION.

MINI Cooper S E Countryman ALL4: fuel consumption combined: 2.1-1.9 l/100 km, power consumption combined 13.9-13.5 kWh/100 km, CO2 emissions combined: 47-43 g/km

BMW 330e Sedan: fuel consumption combined: 1.9-1.6 l/100 km; power consumption combined: 15.4-14.8 kWh/100 km; CO2 emissions combined: 43-37 g/km

BMW X5 xDrive45e: fuel consumption combined: 2.0-1.7 l/100 km; power consumption combined: 23.5-21.5 kWh/100 km; CO2 emissions combined: 47-39 g/km

BMW X3 xDrive30e: fuel consumption combined: 2.4-2.1 l/100 km; power consumption combined: 17.2-16.4 kWh/100 km, CO2 emissions combined: 54-49 g/km

MINI Cooper SE: fuel consumption combined: 0.0 l/100 km, power consumption combined 16.8-14.8 kWh/100 km, CO2 emissions combined: 0 g/km

BMW M2 CS: fuel consumption combined: 10.4-10.2 l/100 km; CO2 emissions combined: 238-233 g/km

 

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CO2 emission information.

Os valores do consumo de combustível, das emissões de CO2 e de consumo de energia aqui apresentados foram determinados de acordo com o Regulamento (CE) 715/2007 na versão aplicável no momento da homologação. Os valores referem-se à versão base de um veículo na Alemanha e na gama apresentada é considerado o equipamento opcional e os diferentes tamanho de jantes e pneus para a versão selecionada.

Os valores dos veículos já se baseiam no novo Regulamento WLTP e são traduzidos para valores equivalentes aos do NEDC de modo a garantir a comparação entre os veículos. [Relativamente a estes veículos, no que se refere a impostos relacionados com o veículo ou outras taxas baseadas (no mínimo, entre outros) nas emissões de CO2, os valores de CO2 podem ser diferentes dos valores aqui apresentados.]

As especificações da eficiência de CO2 são determinadas de acordo com a Diretiva 1999/94/CE e o regulamento europeu na sua versão atual aplicável. Os valores apresentados são baseados no consumo de combustível, valores de CO2 e de consumo de energia de acordo com o ciclo NEDC para a classificação.

Para mais informações sobre os dados oficiais do consumo de combustível e as emissões específicas de CO2 dos automóveis de passageiros novos, consulte as diretrizes sobre o consumo de combustível, emissões de CO2 e consumo de energia elétrica de automóveis de passageiros novos, disponíveis gratuitamente em todos os Concessionários BMW.

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