Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Portugal · Article.

“Moving Minds” campaign launches: renowned co-creators join forces with BMW to produce their content for the new BMW iX and BMW i4.

+++ The market launch of the all-electric BMW iX and BMW i4 models is at the heart of the BMW co-creation +++ “Moving Minds” such as Gemma Styles, Steve Aoki and Luka Sabbat present the new BMW i models from their individual perspectives +++ The cooperation began at the IAA Mobility 2021 and is now being taken to a new level +++

G26
·
i20
·
BMW iX
·
Tecnologia
·
BMW i
·
Electrification
·
BMW i4
 

Press Contact.

Joao Trincheiras
BMW Group

Tel: +351-21-487-3080

send an e-mail

Munich. BMW is taking its successful co-creation initiative to a new level with the market launch of the two fully electric BMW iX and BMW i4 vehicles. BMW’s “Moving Minds” initiative combines strong content ideas with social media stars such as podcaster and sustainability activist Gemma Styles; twice Grammy-nominated artist, DJ and music producer Steve Aoki; and entrepreneur, model, actor and artist Luka Sabbat. The collaboration between BMW and its partners results in authentic storytelling. “I love learning about progress in sustainability and working with others who feel the same way. The fact that this Moving Minds group, with all their different talents, needs and backgrounds, can stand together to drive change in sustainable mobility is fun and meaningful at the same time”, says Gemma Styles about the “Moving Minds” campaign.

“Moving Minds” focuses on the latest BMW i models. Together with the brand, the partners present the two new electric BMW iX and i4 vehicles to a broad digital audience. “Moving Minds” comprises 11 strong-minded personalities from various social fields such as art, music, fashion, lifestyle, sustainability and technology who put the two models through their paces over six months and post their experiences on social media. “Working with this talented group is so inspiring and refreshing to see that no matter our background, we can always decide to change our ways of living and the way we treat each other. Reconsidering tradition to save our planet by thinking twice about the choices we make”, says Steve Aoki.

All the co-creators will share a “Big Picture” on their channels on 13 November to kick off this campaign. Their combined social community reaches a total of around 75 million fans. “Moving Minds” will be using the #bornelectric hashtag to present the BMW iX and the BMW i4 to their followers from their own personal perspective over the coming weeks. BMW will also publish selected posts on its social media channels. BMW was able to gain the services of the well-known photographer Jens Koch for the campaign pictures. The photographer, known for his special visual language, staged the co-creators together with the two new electric vehicles at exclusive locations.

BMW had already set new standards in co-creator communication during the IAA Mobility 2021. The brand united its global network of ambassadors at the international motor show in Munich to work with them to produce creative content around the important themes of electromobility and the circular economy. “The projects with our co-creators during the IAA Mobility have demonstrated how sustainability innovations can be communicated in a captivating and creative way and how new and diverse target groups can be reached authentically. We are proud to further expand our cooperation with this select group of personalities, our Moving Minds, and to jointly strengthen the communication messages around the market launches of the BMW iX and i4,” says Stefan Ponikva, Head of BMW Brand Communication and Experience.

Wide-reaching social media activities for the market launch of the two all-electric BMW iX and BMW i4 models.

BMW is now turning even more intensively to a young community in cooperation with the established network of opinion leaders for the market launch of the BMW iX and the BMW i4. The co-creators credibly outline to their target groups how the company lives and implements its electromobility, using the two new electric models from BMW as examples. Luka Sabbat says of the cooperation: “The purpose of my platform is to inspire and encourage young people to pursue their dreams. As part of the Moving Minds group, I can also introduce them to a new way of mobility. I want them to see that sick design and performance of a car is not at odds with sustainable driving and environmental protection”.

BMW’s international co-creator community is made up of diverse, well-known personalities from different areas of society. These include other well-known personalities such as Academy Award-winner Hans Zimmer, British photographer and Gen-Z advocate Brooklyn Beckham, singer and songwriter Khalid, actor, writer, and co-presenter of art podcast “Talk Art” Russell Tovey, Italian blogger and entrepreneur Chiara Ferragni, as well as long-time BMW brand ambassador, model and entrepreneur Lena Gercke, singer Zoe Wees and six-time skateboarding world champion Nyjah Huston.

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming

ANNUAL CONFERENCE 2024.

Munich. Here you can see the on demand webcast of the BMW Group Annual Conference 2024, with the world premiere of the next BMW vision vehicle on the "Road to Neue Klasse".

Open Streaming Page

CO2 emission information.

Os valores do consumo de combustível, das emissões de CO2 e de consumo de energia aqui apresentados foram determinados de acordo com o Regulamento (CE) 715/2007 na versão aplicável no momento da homologação. Os valores referem-se à versão base de um veículo na Alemanha e na gama apresentada é considerado o equipamento opcional e os diferentes tamanho de jantes e pneus para a versão selecionada.

Os valores dos veículos já se baseiam no novo Regulamento WLTP e são traduzidos para valores equivalentes aos do NEDC de modo a garantir a comparação entre os veículos. [Relativamente a estes veículos, no que se refere a impostos relacionados com o veículo ou outras taxas baseadas (no mínimo, entre outros) nas emissões de CO2, os valores de CO2 podem ser diferentes dos valores aqui apresentados.]

As especificações da eficiência de CO2 são determinadas de acordo com a Diretiva 1999/94/CE e o regulamento europeu na sua versão atual aplicável. Os valores apresentados são baseados no consumo de combustível, valores de CO2 e de consumo de energia de acordo com o ciclo NEDC para a classificação.

Para mais informações sobre os dados oficiais do consumo de combustível e as emissões específicas de CO2 dos automóveis de passageiros novos, consulte as diretrizes sobre o consumo de combustível, emissões de CO2 e consumo de energia elétrica de automóveis de passageiros novos, disponíveis gratuitamente em todos os Concessionários BMW.

Latest Facts & Figures.

Specifications of the BMW XM 50e, valid from 02/2024.
Wed Mar 06 13:48:00 CET 2024
G09
Viaturas M
Specifications of the BMW iX2 eDrive20, valid from 03/2024.
Sat Feb 17 09:00:00 CET 2024
U10
BMW i
Show all

Add your filter tags.

Informação à Imprensa
Dossier de imprensa
Discurso
Fact & Figures
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login