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MINI supports the Life Ball in Vienna for the 12th time. Proceeds so far from the one-off Life Ball MINI models amount to more than a half a million euros.

  • 18.04.2012
  • ARQUIVO
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Munich/Vienna. This year sees MINI partnering the legendary Life Ball in Vienna once again. Europe’s biggest charity event takes place on 19 May and, as ever, will unite the tradition of the Viennese ball with glitz and glamour on a major international platform to send out a strong signal on behalf of the battle against HIV and AIDS. This year’s Life Ball motto – “Fight the Flames of Ignorance” – allied to the theme of “fire” promises some spectacular and breathtaking outfits and performances as the four-year cycle of the elements that began in 2008 reaches its climax.

 

20 years of the Life Ball – 12 Life Ball MINI one-off models to support the charitable cause .

Since its market launch in 2001, MINI has been a partner of the Life Ball. During this period, 11 unique vehicles have been specially designed for the event by a wide range of internationally renowned celebrities. For the 20th anniversary of the Life Ball, MINI continues its tradition of donating a vehicle that has been creatively adapted by an international celebrity, the proceeds of which go to projects combating HIV and AIDS. The auctioning of these one-off MINI models over the last 12 years has generated proceeds of more than 500,000 euros for the charitable cause. In previous years these Life Ball MINI models have been created by international fashion designers, including Donatella Versace and Angela Missoni, as well as decision-makers from the fashion scene such as Mario Testino and The Blonds for Katy Perry. 

This year the ranks of Life Ball MINI designers are joined by Franca Sozzani, editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development. A highlight of the Life Ball 2012 will be the fashion show presented by MINI and staged by VOGUE Italy. To mark the event’s 20th anniversary, creations by former Life Ball designers will be on display alongside legendary looks.

 

Timeline of the Life Ball MINI.

 

2012 – MINI designed by Franca Sozzani.

MINI Roadster by Franca Sozzani

 

2011 – MINI designed by DSQUARED².

MINI Hatch by Dean and Dan Caten

 

2010 – MINI designed by Diane von Furstenberg, Kenneth Cole and Francisco Costa von Calvin Klein Collection.

MINI Hatch by Diane von Furstenberg

MINI Cabrio by Kenneth Cole

MINI Countryman by Francisco Costa of Calvin Klein Collection

 

2009 – MINI designed by The Blonds.

MINI Cabrio by The Blonds for Katy Perry

 

2008 – MINI designed by Agent Provocateur.

MINI Clubman by Agent Provocateur / Joseph Corré

 

2007 – MINI designed by Testino.

MINI Hatch by star photographer Mario Testino

 

2006 – MINI designed by Diesel.

MINI Cabrio by Renzo Rosso

 

2005 – MINI designed by Versace.

MINI Cabrio by Donatella Versace

 

2004 – MINI designed by Ferré.

MINI Cabrio by Gianfranco Ferré

 

2003 – MINI designed by Missoni.

MINI Hatch by Angela Missoni

 

2002 – Charity MINI.

With autographs by German, Austrian and international celebrities (incl. Elton John, No Angels, Heidi Klum, Emma Sjöberg, Mavie Hörbiger)

 

2001 – camouflaged MINI. (Presented before its market launch)

 

Life Ball 2012.

The HI virus was discovered 31 years ago. In recent years, major progress has been made in both research and prevention. Despite these advances, HIV remains a significant challenge to health and development policies. Every year millions of people are infected with HIV. The Life Ball has made it its mission to raise awareness of this and to campaign for tolerance, enlightenment and solidarity.

 

The social commitment of the BMW Group.

Worldwide measures to combat HIV/AIDS are one of the main elements of the corporate and social policy pursued by the BMW Group. The company’s involvement in South Africa is particularly wide-ranging, covering a comprehensive workplace programme for employees and their families, plus a number of different projects in the local communities and further afield. The carmaker is also committed to fighting this pandemic in other affected countries, such as Thailand or India. Membership of the Global Business Coalition on HIV/AIDS (GBC) underlines its long-term commitment at its various locations.

 

Os seguintes materiais em suporte AV, relativos a esta informação à imprensa, foram compilados para si. Poderá encontrar material adicional, na áreas "Foto", "Áudio" e "Vídeo e TV".
Compilação: 2 conjuntos com 12 fotografias. |   
No portrait photos in this series

MINI supports the Life Ball in Vienna for the 12th time.

Kenneth Cole's Life Ball MINI makes its frenetic debut on the red carpet in Vienna (07/2010) Link para página detalhada
 
22.07.2010 | P90064157
Kenneth Cole's Life Ball MINI makes its frenetic debut on the red carpet in Vienna (07/2010)

Timeline of the Life Ball MINI.

2001 - Flokati MINI Link para página detalhada
 
18.04.2012 | P90076477
2001 - Flokati MINI
Archive Life Ball Charity MINI (09/2002) Link para página detalhada
 
18.04.2012 | P0008938
Life Ball Charity MINI (09/2002)
Archive Charity MINI designed by Missoni at the Life Ball 2003 (05/2003) Link para página detalhada
 
18.04.2012 | P0011278
Charity MINI designed by Missoni at the Life Ball 2003 (05/2003)
Archive MINI auf dem Life Ball 2004 (04/2004) Link para página detalhada
 
19.12.2005 | P0015381
MINI auf dem Life Ball 2004 (04/2004)
Archive MINI Cabrio designed by Donatella Versace, Life Ball 2005 (05/2005) Link para página detalhada
 
19.12.2005 | P0020862
MINI Cabrio designed by Donatella Versace, Life Ball 2005 (05/2005)
Archive MINI Cabrio designed by Diesel / Renzo Rosso, Life Ball 2006 (05/2006) Link para página detalhada
 
19.05.2006 | P0027792
MINI Cabrio designed by Diesel / Renzo Rosso, Life Ball 2006 (05/2006)
Archive Life Ball MINI 2007 by Mario Testino (05/2007) Link para página detalhada
 
18.04.2012 | P0038119
Life Ball MINI 2007 by Mario Testino (05/2007)
Archive First pictures of the Life Ball MINI 2008 designed by Agent Provocateur (05/2008) Link para página detalhada
 
18.04.2012 | P0045442
First pictures of the Life Ball MINI 2008 designed by Agent Provocateur (05/2008)
Archive Life Ball MINI 2009 - designed by the Blonds for Katy Perry (05/2009) Link para página detalhada
 
18.04.2012 | P90047546
Life Ball MINI 2009 - designed by the Blonds for Katy Perry (05/2009)
Life Ball MINI 2010 designed by Kenneth Cole, Diane von Furstenberg and Francisco Costa (Calvin Klein Collection) (07/2010) Link para página detalhada
 
22.07.2010 | P90064165
Life Ball MINI 2010 designed by Kenneth Cole, Diane von Furstenberg and Francisco Costa (Calvin Klein Collection) (07/2010)
Life Ball MINI 2011 designed by DSQUARED² (05/2011) Link para página detalhada
 
23.05.2011 | P90076909
Life Ball MINI 2011 designed by DSQUARED² (05/2011)

Em caso de dúvida relativamente a esta informação à imprensa, por favor contacte:

BMW Group
Cristina Rola

Tel.: +351-21-487-3007
endereço de e-mail: cristina.rola@bmw.pt


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