PressClub Nederland · Article.
De nieuwe BMW 7 Serie.
Sun Jul 22 00:00:00 CEST 2012 Persmap
Met de nieuwe generatie BMW 7 Serie versterkt het vlaggenschip van BMW haar toppositie in het luxurysegment. Met een keur aan innovaties die efficiency, veiligheid en comfort naar een nog hoger niveau tillen, is de limousine opnieuw trendsetter voor het volledige BMW gamma. De nieuwe BMW 730d is zelfs de schoonste en meest efficiënte diesel in het segment, bovendien nu ook leverbaar met xDrive vierwielaandrijving. Als bijlage de volledige Engelstalige persmap.
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The new BMW 7 Series: Sporting Poise and luxurious comfort in perfect harmony.
(Short version)
- New full-LED headlights, a prominent BMW kidney grille and a
modified front apron define the unmistakable appearance of the
new
BMW 7 Series range. - New to the cockpit are the multifunctional instrument display allowing the driver to select a variety of information and the central Control Display with 3D graphics. New Rear Seat Entertainment package.
- New and upgraded engine variants raise the bar in terms of output and efficiency. Eight-speed automatic transmission is fitted as standard. Fuel savings of up to 25 per cent are possible.
- Engine line-up ranges from a BMW TwinPower Turbo diesel unit that holds the title of the world’s most powerful straight-six diesel engine to the second-generation BMW ActiveHybrid 7.
- Advanced features such as proactive hybrid technology and the Driving Experience Control switch with ECO PRO mode enhance both driving comfort and efficiency.
- Optimised chassis – with self-levelling air suspension at the rear axle – gives ride comfort a noticeable boost.
- New Connected Drive highlights: latest-generation Professional navigation system, BMW Night Vision with Dynamic Light Spot, anti-dazzle High-Beam Assistant, BMW Parking Assistant, Driver Assistant Plus, Active Protection.
The new BMW 7 Series is set to reinforce its position as the most innovative sedan in the luxury segment. The flagship model series of the BMW fleet embodies sporting elegance, refined powertrain technology and luxurious comfort in equal measure. And now, by making a clear step up in terms of product substance, the Sedan is set to underline its leadership.
New LED headlights, an upgraded interior with optimised
soundproofing, markedly improved ride comfort, a comprehensive
selection of optional equipment and state-of-the-art safety technology
combine to create an in-car experience from the top drawer. A line-up
of either new or optimised drive systems, including the world’s most
powerful six-cylinder in-line diesel engine and the second-generation
BMW ActiveHybrid 7, set new performance and efficiency benchmarks.
Body:
new LED headlights and subtle new design
features.
Dynamic lines and perfectly balanced
proportions continue to lie at the heart of the BMW 7 Series Sedan’s
sporty and elegant presence. The most eye-catching feature of the new
BMW 7 Series are the new LED headlights with hallmark BMW corona rings
and a smart accent strip, which now ensure the new BMW 7 Series
projects a distinctive appearance at night as well. The modified BMW
kidney grille with nine slats – instead of the previous 12 – and
revised front apron set the new model apart from its predecessor.
Elsewhere, indicators integrated into the lower section of the
exterior mirrors are among the new features visible from the side. And
last but not least, the powerfully chiselled rear benefits from a thin
chrome strip connecting the two slim reflectors in the rear apron.
Interior: new leather seats, optimised noise levels, Rear Seat
Entertainment package and sound system with extending centre speaker.
Flawlessly executed design, top-class materials, quality
workmanship and outstanding practicality define the interior of the
BMW 7 Series Sedan.
The driver and front passenger can relax into
newly designed leather seats offering optimum lateral support and
unbeatable long-distance comfort. The rear passengers, too, travel in
luxury and are largely cocooned from outside noise. Individual seats
are also available as an option for the rear and can be adapted to
passengers’ needs. And the optional Rear Seat Entertainment package
with a new 9.2-inch flatscreen monitor ensures a refreshing diversion
is always at hand over extended journeys. The new 1,200-watt Bang
& Olufsen High End Surround Sound System delivers unimpeachable
sound quality. Its 16 speakers include an illuminated centre speaker
which retracts almost fully into the instrument panel.
Cockpit: selectable displays in black-panel technology and
central Control Display with 3D graphics.
In the new
BMW 7 Series, the multifunctional instrument display behind the
steering wheel takes its cues from the driver’s needs. Extended
black-panel technology opens up a whole new range of display options
through the 10.25-inch screen. The instruments are now presented using
different colours and graphics depending on the driving mode selected,
and provide situation-specific information such as status and function
displays.
The Control Display in the centre of the instrument
panel has also benefited from visual and technical improvements and
now uses high-resolution 3D graphics.
Powertrain and chassis: refined power, improved efficiency and
enhanced ride comfort.
The new BMW 7 Series Sedan will
hit the ground running in 2012 armed with new and comprehensively
revised engines which are extremely economical and low on emissions
and channel their power to the driven wheels through an intelligent
eight-speed automatic transmission. Technology such as the Auto
Start-Stop function, Brake Energy Regeneration, the Driving Experience
Control switch with ECO PRO mode with extended functions and coasting
mode pave the way for additional fuel saving.
Alongside the flagship BMW 760i with its 12-cylinder powerplant, there is a choice of the BMW 740i with a new BMW TwinPower Turbo six-cylinder in-line engine or the BMW 750i with a revised V8 petrol engine. The six-cylinder diesel engines in the BMW 730d and BMW 740d likewise offer drivers the combination of increased output and lower fuel consumption. Making its debut, meanwhile, is the new BMW 750d xDrive. Under its bonnet lies the new M Performance TwinPower Turbo six-in-line diesel engine – the world’s most powerful diesel engine of its kind. Rounding off the range is the second-generation BMW ActiveHybrid 7 combining a new TwinPower Turbo six-cylinder in-line petrol engine with a 40 kW/55 hp electric motor for significantly reduced emissions.
An impressive spread of chassis wizardry helps give the ride comfort
of the BMW 7 Series Sedan a noticeable boost. Complementing the
optimised chassis set-up – with modified rubber bearings and new
dampers – and the self-levelling air suspension for the rear axle is
the standard-fitted Electric Power Steering. State-of-the-art
electronic control systems with likewise retuned software help to
enhance the long-distance attributes of the
BMW 7 Series Sedan
and ensure that the new edition of the car makes travelling on board
even more pleasurable – in terms of both dynamics and comfort.
BMW ConnectedDrive: intelligent integration is the key to
comfort and assurance at the wheel along with unbeatable safety.
A unique combination of driver assistance systems and mobility
services allows the BMW 7 Series to once again demonstrate its
innovative edge and technical eminence over its rivals. To this end,
the BMW ConnectedDrive portfolio includes impressive new features that
enable the Sedan to maintain its leading position in the luxury segment.
Among the systems helping to maximise safety are BMW Night Vision +
Dynamic Light Spot with pedestrian recognition technology (unique in
the premium segment), the anti-dazzle LED High-Beam Assistant, Driver
Assistant Plus with Lane Departure Warning and Cruise Control
with
Stop & Go function, Active Protection with automatic
fatigue recognition and Speed Limit Info including the No Passing Info
display using road sign symbols. A more powerful operating system
governing the central Control Display ensures the entertainment
programs are simpler to operate, optimises office and online services,
and makes using the telephone that much easier. The Professional
navigation system, meanwhile, is now more powerful and features new
and ultra-sharp map graphics and 3D city mode. An innovative feature
allowing convenient hands-free opening of the boot lid rounds off the
function-focused highlights of the BMW 7 Series.