PressClub Global · Article.
More driving enjoyment with new connectivity solution: MINI Connected.
Mon Feb 22 10:00:00 CET 2010 Press Release
New technology unique to MINI opens up a whole new dimension of in-car entertainment – system debut at the 2010 Geneva International Motor Show. • World-first in-car entertainment solution with innovative, unique-to-MINI technology for integration of the Apple iPhone. • Safe, convenient, intuitive control of all functions via the MINI operating system. • World debut of in-car web radio; unique possibilities for customisation and integration of additional functions. • MINI Connected brings enhanced user functionality and customisation to the MINI-exclusive Mission Control function.
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New technology unique to MINI opens up a whole new dimension of in-car entertainment – system debut at the 2010 Geneva International Motor Show.
• World-first in-car entertainment solution with innovative, unique-to-MINI technology for integration of the Apple iPhone.
• Safe, convenient, intuitive control of all functions via the MINI operating system.
• World debut of in-car web radio; unique possibilities for customisation and integration of additional functions.
• MINI Connected brings enhanced user functionality and customisation to the MINI-exclusive Mission Control function.
Munich. MINI has chosen the 2010 Geneva International
Motor Show to launch an all-new, world-first in-car entertainment
solution: MINI Connected. Through intelligent connectivity between the
driver, his MINI and the outside world, MINI Connected offers new
options for further enhancing the hallmark driving fun associated with
the brand. Some of these new possibilities will be presented in
Geneva. MINI Connected will be launched simultaneously with the MINI
Countryman, as an optional specification.
With MINI Connected, MINI is the world’s first carmaker to
offer a newly developed USB interface whose unique functionality
allows maximum integration of the iPhone into the in-car audio and
infotainment system. This MINI-exclusive technology provides the basis
for new and unprecedented integration of smartphone functions, taking
the in-car integration of modern smartphone telecommunications,
entertainment and online functions to a whole new level.
All the functions integrated in the MINI courtesy of the Apple
iPhone are activated and controlled using the vehicle’s own
operating system. When the system is fitted in conjunction with the
– likewise new – MINI Visual Boost radio, the full range
of MINI Connected functions can be used. The radio’s
high-resolution colour display, which is integrated in the Centre
Speedo, and the centre console-mounted MINI joystick provide the ideal
basis for convenient, simple and intuitive operation. Information and
instructions follow the MINI’s particular display logic, while
the familiar MINI operating structure allows drivers to select and
activate any function with minimal distraction from the road and
traffic. To customise the system, applications can be selected or
deselected quickly and conveniently using the vehicle controls.
World-first: the MINI Connected web radio function.
The web radio function will be showcased in Geneva as a typical
example of the extended possibilities opened up by MINI Connected. In
a “hooked up” MINI – linked to the outside world via
MINI Connected – the driver will be able to have his choice of
radio station streamed to him anywhere in the world, provided the
station is available in the extensive station database. The desired
station is selected using the familiar controls on the MINI audio
system, ensuring highly safe and convenient operation even while on
the road. MINI is the world’s first carmaker to offer such a
function as an option for production vehicles.
In addition, MINI Connected allows a variety of other services
and functions to be integrated into the car as well. The innovative
iPhone interface provides unique data exchange capabilities, allowing
a huge range of infotainment, navigation and communication functions
to be used on board the vehicle. MINI Connected also allows functions
to be enhanced or personalised to the driver’s individual preferences.
The diversity and flexibility offered by MINI Connected across a
host of different functions is new in the car industry. The unique,
future-adaptable MINI Connected technology will guarantee customers
instant access to future innovations in the fields of entertainment,
communication, navigation and information.
Exclusive to MINI: Mission Control.
MINI Connected also incorporates the Mission Control module, which
made its debut in the MINI 50 Camden anniversary model. Mission
Control evaluates a vast range of vehicle, driving situation and
vehicle environment-related signals and supplies the driver with
relevant information and instructions in customary MINI style. Mission
Control gives the driver an even stronger sense of interacting
directly with the vehicle, reinforcing the whole concept of the MINI
as a car with character and personality.
The vehicle-related signals are used to generate constantly
changing, situation-dependent messages. The dialogue may take the form
of safety and comfort-related advice – for example prompts to
fasten a seatbelt or guidance on the air conditioning system –
or may provide information relating to the current driving situation
and operating status (for example outside temperatures or fuel tank
level). The wide repertoire of messages, which marks a significant
advance over previous systems, makes for a continually varied dialogue
between the MINI and its driver, even in familiar and frequently
recurring everyday driving situations. And thanks to MINI Connected,
Mission Control now offers extensive functional enhancement and
personalisation options including, for example, a choice of language
versions and driving modes.