Do you need help? Please contact our support team from 9 to 17 CET via support.pressclub@bmwgroup.com.

PressClub Global · Article.

BMW i and Susanne Kaufmann Cosmetics Launch Purif-i. All-Natural Hand Sanitizer Becomes First Product Launched in Conjunction with the Visionary Sub-Brand.

BMW announced a partnership today between BMW i, the sustainable and visionary sub-brand from BMW, and Susanne Kaufmann, the exclusive Austrian natural cosmetics brand, to launch the innovative product concept, “Purif-i”, an all-natural hand sanitizer and moisturizer.

BMW i
·
Lifestyle Events

Press Contact.

Gesa Pruene
BMW Group

Tel: +49-89-382-94081
Fax: +49-89-382-20626

send an e-mail

This article in other PressClubs

Munich / New York. BMW announced a partnership today between BMW i, the sustainable and visionary sub-brand from BMW, and Susanne Kaufmann, the exclusive Austrian natural cosmetics brand, to launch the innovative product concept, “Purif-i”, an all-natural hand sanitizer and moisturizer.


“BMW i and Susanne Kaufmann are two distinct brands that are committed to a sustainable future, where environmental responsibility and luxury can coexist,” said Uwe Dreher, Central Marketing and Brand Manager for BMW i. “The unique collaboration between a natural cosmetics manufacturer and the BMW i mobility brand is an example of how nature and technology can work together and effectively enhance each other.”  

 

Purif-i will be presented to select customers and media in October and November of this year in New York, Berlin and Hong Kong.  In New York, the product debuted at the BMW Guggenheim Lab, where a panel discussion had been focusing on the topic of “New Paths” in sustainability marketing.  In Berlin, “New Paths” will be examined from the artistic aspect, while in Hong Kong, the discussion will focus on the topic of product retail.


Purif-i was created for the BMW i generation, a generation always in search of products that not only make life in megacities easier, but also minimize environmental impact.  Purif-i is composed entirely of herbal extracts and a combination of intelligent, super active substances. It simultaneously sanitizes and softens hands, combining alcohol extracts from plants and liquid silk proteins that protect hands from drying out. Since it requires no water or a towel, it can be used anywhere, anytime.

 

Purif-i, created for BMW i is now on sale in stores and also available online at susannekaufmann.com.

Article Offline Attachments.

Article Media Material.

My.PressClub Login
 

BMW Group Streaming

ANNUAL CONFERENCE 2024.

21 March - 09:00 AM CET.
Here you can see the webcast of the BMW Group Annual Conference 2024, with the world premiere of the next BMW vision vehicle on the "Road to Neue Klasse".

Open Streaming Page

CO2 emission information.

Fuel consumption, CO2 emission figures and power consumption and range were measured using the methods required according to Regulation VO (EC) 2007/715 as amended. They refer to vehicles on the German automotive market. For ranges, the NEDC figures take into account differences in the selected wheel and tyre size, while the WLTP figures take into account the effects of any optional equipment.

All figures have already been calculated based on the new WLTP test cycle. NEDC figures listed have been adjusted to the NEDC measurement method where applicable. WLTP values are used as a basis for the assessment of taxes and other vehicle-related duties which are (also) based on CO2 emissions and, where applicable, for the purposes of vehicle-specific subsidies. Further information on the WLTP and NEDC measurement procedures is also available at www.bmw.de/wltp.

For further details of the official fuel consumption figures and official specific CO2 emissions of new cars, please refer to the “Manual on the fuel consumption, CO2 emissions and power consumption of new cars”, available at sales outlets free of charge, from Deutsche Automobil Treuhand GmbH (DAT), Hellmuth-Hirth-Str. 1, 73760 Ostfildern-Scharnhausen and at https://www.dat.de/co2/.

Latest Facts & Figures.

Specifications of the BMW XM 50e, valid from 02/2024.
Wed Mar 06 13:48:00 CET 2024
G09
BMW M Automobiles
Specifications of the BMW i5 xDrive40, valid from 03/2024.
Thu Feb 29 15:53:00 CET 2024
G60
BMW i
Specifications of the BMW iX2 eDrive20, valid from 03/2024.
Sat Feb 17 09:00:00 CET 2024
U10
BMW i
Show all

Add your filter tags.

Press Release
Press Kit
Speech
Fact & Figures
Spanish
  • Language of file attachment
  • Arabic
  • Chinese
  • Chinese (simplified)
  • English
  • English
  • French
  • German
  • Hungarian
  • Italian
  • Japanese
  • Korean
  • Other Language
  • Russian
  • Spanish
Updates
Top-Topic
Submit filter
Clear all
 
Sun
Mon
Tue
Wed
Thu
Fri
Sat
 
Login