PressClub Global · Article.
With a passion for detail - the BMW R nineT.
Tue Dec 03 11:30:00 CET 2013 Press Release
Start of series production of the R nineT at the BMW Berlin plant.
Press Contact.
Romy Ertl
BMW Group
Tel: +49-941-770-2014
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Berlin. The BMW Berlin plant today witnessed the last of a total of seven exciting vehicle production launches this year – a very special series production launch during the BMW Motorrad anniversary year. The new BMW R nineT rolled off the assembly line for the very first time. The model is reminiscent of the brand values from the meanwhile 90 exciting years of BMW Motorrad history. The start of production was witnessed by employees, friends of the company and celebrity guests such as Horst Lichter and Ronald Zehrfeld, as well as customizing specialists from Urban Motor, boxer-fans from Motorcircus and journalists from all over the world.
At midday, the first three fully assembled bikes passed through an extremely crucial point at the BMW Berlin manufacturing facility – the roller dynamometer, where no less than 1,000 parameters are tested within the shortest time and where around 100 spectators were present at the start of production.
The entire project team has completed two and a half years of development work, from the original concept up to series maturity. “During the initial phase, our designers had already sat together with vehicle developers from Munich“, explains Dr. Marc Sielemann, head of production at BMW Motorrad. “So we were able to incorporate production-related aspects into the concept at a very early stage, thereby ensuring the quality of our manufacturing processes.”
BMW Motorrad chief Stephan Schaller congratulated his team on their achievements and on a unique motorcycle that sets a new benchmark at BMW Motorrad in terms of diversity and customizing. The guests present in Berlin were able to convince themselves personally of this. Within an authentic “workshop” setting, project manager Roland Stocker and his team demonstrated that the R nineT can take on an entirely new and individual character with little effort and a wide range of accessories.
During a guided tour of the plant following the fulminant vehicle presentation, the guests gained exclusive insights into the process of assembling the BMW R nineT. This is where attention to detail becomes evident on the bike. For example, the aluminium nameplate is riveted to the steering head of the vehicle, this being a style element, the design of which was inspired by historic BMW motorcycles.
During 14 assembly cycles and futher pre-assembly places, 21 employees ensure that motorcyclists with a passion for the classic bike experience riding pleasure on a genuine BWW. Due to the decision to opt for the classic air/oil-cooled boxer engine, two different boxer power units are now produced parallel to each other at the Berlin plant for the first time. The engine known from the BMW R 1200 GS was replaced by an air/water-cooled boxer engine with the introduction of the new edition of this model.
The aluminium tank of the R nineT is proof that people at the BMW Berlin plant are well able to cope with challenges. The tank’s high-quality look is achieved by a black lacquer finish combined with hand-brushed, clear-coated aluminium surfaces. In order to ensure the required adhesion of the clear lacquer to the aluminium surface, specialists at the Berlin motorcycle plant developed a special transparent dispersion. This transparent film serves as a bonding coat between the aluminium surface and the clear lacquer – a technological innovation that makes the exciting design of the nineT possible.
In the event of enquiries please contact:
Corporate Communications
Romy Ertl, Head of
Corporate Communications BMW Berlin Plant
Phone: +49 30
3396-2225
E-Mail: Romy.Ertl@bmw.de
Internet: www.bmw-werk-berlin.de
Internet:
www.press.bmwgroup.com
The BMW Group
The BMW Group is the leading premium manufacturer of automobiles and motorcycles in the world with its BMW, MINI and Rolls-Royce brands. As a global company, the BMW Group operates 28 production and assembly facilities in 13 countries and has a global sales network in more than 140 countries.
In 2012, the BMW Group sold about 1.85 million cars and more than 117,000 motorcycles worldwide. The profit before tax for the financial year 2012 was euro 7.82 billion on revenues amounting to euro 76.85 billion. At 31 December 2012, the BMW Group had a workforce of 105,876 employees.
The success of the BMW Group has always been built on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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Article Offline Attachments.
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PR_German_Serienstart BMW R nineT PDF, DE, 121.8 KB
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PR_English_Start of series production of the R nineT at the BMW Berlin plant. PDF, EN, 109.8 KB
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PR_Portuguese_Com esmero pelos os detalhes PDF, MULTI, 212.21 KB
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PR_Japanese_細部へのこだわり PDF, JA, 221.88 KB