BMW Motorrad USA Introduces “Ride Smart Reward” Program

Graduates of Motorcycle Safety Foundation (MSF) Basic RiderCourseSM Will Receive $500 in BMW Riders’ Apparel With Purchase of New BMW Motorcycle Now Through Dec. 31, 2012

Woodcliff Lake, NJ – March 29, 2012… BMW Motorrad USA is pleased to announce the “Ride Smart Reward” program for all new and returning riders who are recent graduates of the Motorcycle Safety Foundation (MSF) Basic RiderCourseSM.  Now through December 31, 2012, MSF graduates will receive $500 in BMW Riders’ Apparel with the purchase of a new BMW motorcycle.

“Each year, approximately 375,000 students are trained in MSF RiderCourse programs,” commented Frank Stevens, Sales Development Manager, BMW Motorrad USA.  “We’d like to reward riders who invested the time and money for motorcycle rider training from industry professionals, by offering them quality riding gear.”  

“Many new or returning riders are reluctant to invest in quality riding equipment,” Mr. Stevens continued, “yet, as with most activities, the right equipment can significantly enhance your riding pleasure and reduce the likelihood of injury. We’d like to introduce these new and returning safety-conscious motorcyclists to BMW products that are designed to enhance rider safety and performance.”

BMW Motorrad USA is the first motorcycle manufacturer to offer antilock brakes (ABS) as standard equipment on its entire range of 2012 models.  The company pioneered the concept of ABS on motorcycles nearly 25 years ago.

“Our ‘Ride Smart Reward’ Program is a natural extension of BMW’s ongoing commitment to rider safety,” says Mr. Stevens.

Any new or returning rider who graduated from the MSF BRC course in the past 90 days and purchases a new BMW motorcycle is eligible for one “Ride Smart Reward” incentive, in addition to any other qualified monthly incentive offer, during the program period (March 1, 2012 through December 31, 2012).  Riders should simply present their MSF Basic RiderCourseSM  certificate issued within the previous 90 days.  BMW dealers will honor BRC certificates issued in calendar year 2011 on motorcycle purchases through June, 2012.  The “Ride Smart Reward” must be original BMW Riders’ Apparel such as boots, gloves, jackets, etc. available from participating dealers and the BMW MOTORRAD RIDE catalogue, which can be viewed by visiting: http://www.bmwmotorcycles.com.

For further information about the 2012 “Ride Smart Reward” Program, interested riders should visit their local authorized BMW Motorrad USA dealer.