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PressClub USA · Article.
BMW Group Joins USC Center for Body Computing
Wed Oct 17 21:02:00 CEST 2012 Press Release
Mountain View, CA – October 17, 2012 … The BMW Group announced that it will join the University of Southern California Center for Body Computing (CBC). The BMW Group will be working with the CBC, along with the USC School of Cinematic Arts, to integrate biometric data, such as heart rate and blood pressure, to enhance, entertain and inform the driving experience. BMW’s participation in the partnership will be led by the BMW Group Technology Office USA, based in the heart of Silicon Valley.
BMW Group Technology Office USA to lead company’s effort in partnership
Mountain View, CA – October 17, 2012 … The BMW Group announced that it will join the University of Southern California Center for Body Computing (CBC). The BMW Group will be working with the CBC, along with the USC School of Cinematic Arts, to integrate biometric data, such as heart rate and blood pressure, to enhance, entertain and inform the driving experience. BMW’s participation in the partnership will be led by the BMW Group Technology Office USA, based in the heart of Silicon Valley.
“We are very proud to be the first and, to date, the only automobile manufacturer in this broadly diverse partnership. The BMW Group has been studying the science of ergonomics for a long time and has done a lot of work in the field of Human Machine Interface, making this partnership a very natural fit,” said Dr. Dirk Rossberg, Head of the BMW Group Technology Office USA. “Based on their work in the field we expect to learn a lot from our partnership with CBC. We look forward to contributing a lot as well.”
“BMW is a premier brand and has some of the most sophisticated sensors in the automobile industry,” said Leslie A. Saxon, MD, the executive director of the USC Center for Body Computing. “There is a reason BMW is called the ultimate driving machine. BMW understands its customers and they innovate around performance. The USC CBC, in partnership with the USC School of Cinematic Arts, is excited to work with BMW to test and create the world’s most advanced monitoring tools.”
About the USC Center for Body Computing
The University of Southern California Center for Body Computing is an independent health innovation center. Headquartered at the USC Keck School of Medicine, the CBC is an interdisciplinary brain trust that works with other USC Schools, including the USC Marshall School of Business, the Viterbi School of Engineering, the School of Cinematic Arts, USC Athletics, and other innovators to study, accelerate, and create digital health solutions. The CBC creatively synthesizes business, engineering, entertainment arts and medicine into new paradigms that will enhance the quality of life, especially for the 2 billion people worldwide who lack access to healthcare. Please visit: www.uscbodycomputing.org