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ROLLS-ROYCE DAWN RECOGNISED BY GERMAN DESIGN COUNCIL AS ‘BEST OF BEST’

The German Design Council has recognised the outstanding design of the new Rolls-Royce Dawn at the Council’s annual awards. Recognised in two separate categories, Dawn was awarded ‘Best of Best’ (Interior) and ‘Winner’ (Exterior). The awards will be officially presented at the Paris Motor Show in the autumn.

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The German Design Council has recognised the outstanding design of the new Rolls-Royce Dawn at the Council’s annual awards. Recognised in two separate categories, Dawn was awarded ‘Best of Best’ (Interior) and ‘Winner’ (Exterior). The awards will be officially presented at the Paris Motor Show in the autumn.

The German Design Council awards are unique, internationally renowned and honour outstanding product design. The jury is composed of renowned experts from the automotive and design industries. The award is one of many major international accolades Dawn has been honoured with since its global launch in March 2016.

"This award confirms the high design competence of Rolls-Royce Motor Cars," explains Peter Schoppmann, Regional Director Rolls-Royce Motor Cars for Germany. "The Rolls-Royce design team, led by Giles Taylor, has designed the most glamorous, social Rolls-Royce in history – the world’s only truly uncompromised drophead coupé. Dawn has been extremely well received in Germany and will help us continue our success."

The launch of Dawn represents a seminal moment for Rolls-Royce Motor Cars and promises to attract a new breed of successful, younger and dynamic customers through a highly contemporary, beautiful expression of Rolls-Royce aesthetics.

 

The BMW Group

With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.

In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.

The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.

 

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