PressClub South Africa · Article.
ROLLS-ROYCE ART PROGRAMME COMMISSIONED ARTIST MOHAMMED KAZEM TAKES IMPORTANT NEXT STEP IN CREATIVE PROCESS
Mon Aug 22 16:14:00 CEST 2016 Press Release
Rolls-Royce Motor Cars announces further details of renowned Emirati artist Mohammed Kazem’s new commission for the Rolls-Royce Art Programme in 2016 and presents a series of images and video content documenting his experience. Kazem will create a commissioned sculpture for the Art Programme, which will be presented in late 2016 alongside a Bespoke motor car inspired by the sculpture.
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Rolls-Royce Motor Cars announces further details of renowned Emirati artist Mohammed Kazem’s new commission for the Rolls-Royce Art Programme in 2016 and presents a series of images and video content documenting his experience. Kazem will create a commissioned sculpture for the Art Programme, which will be presented in late 2016 alongside a Bespoke motor car inspired by the sculpture. Supported by Rolls-Royce, Kazem has been working with an artistic production team at Sitterwerk studios in Switzerland on the creation of the sculpture, giving him access to cutting-edge technology and leading expertise.
Mohammed Kazem, commenting on his work for the Art Programme and his collaboration with Sitterwerk, said, “Rolls-Royce has enabled me to create a sculptural work for the first time and has given me the freedom to create the work the way I would like, which is key. Working with Marc Krcek and the team at Sitterwerk has been a wonderful professional and artistic collaboration which I’m grateful to have had the opportunity to be a part of.”
On working with Kazem, artist Marc Krcek commented, “Working with Mohammed was impressive and he was very professional. He had a very clear vision as to what his sculpture should look like in the end, and what feeling its shape should convey. Especially for the first steps of production, it was important to work together closely with him here in Switzerland, in order to find the appropriate materials and the most suitable way of production. Mohammed was also amenable for the technical aspects of the process and the necessary adaptions to the design, which we had to make in order to enable this kind of production.”
Mohammed Kazem joins eminent artists from around the world who have been commissioned by the marque to create unique works of art.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
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