PressClub South Africa · Article.
ROLLS-ROYCE UNVEILS TRIO OF BESPOKE DAWNS AT MONTEREY CAR WEEK
Mon Aug 22 15:28:00 CEST 2016 Press Release
This weekend, classic and luxury automobile enthusiasts and collectors will be treated to the unveiling of three of the most highly customised Bespoke Rolls-Royce Dawn motor cars crafted to date. Commissioned by some of the most prolific Rolls-Royce motor car collectors, the three Dawns represent the best of luxury and craftsmanship available from the world’s most authentic luxury marque.
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This weekend, classic and luxury automobile enthusiasts and
collectors will be treated to the unveiling of three of the most
highly customised Bespoke Rolls-Royce Dawn motor cars crafted to date.
Commissioned by some of the most prolific Rolls-Royce motor car
collectors, the three Dawns represent the best of luxury and
craftsmanship available from the world’s most authentic luxury marque.
Two of the vehicles will be unveiled at The Quail, a motorsports
gathering on Friday 19 August The third will be unveiled at a private
gathering of Rolls-Royce Collectors on Saturday 20 August as part of
Rolls-Royce activities at the 2016 Pebble Beach Concours d'Elegance,
the world’s premier celebration of luxury and automobiles.
Michael Fux Dawn:
The first project to be unveiled at The Quail is the latest addition to motor car collector Michael Fux, who today received the keys to his tenth Rolls-Royce motor car: a stunning duo-tone blue and white Dawn Drophead. The exterior is hued in a unique Bespoke Colour, Fux Blue, for a stunning finish, while the Bespoke hood features Fux Blue. The bright Arctic White interior offsets the luscious blue exterior and includes the sleek Piano White fascia and Bespoke Arctic White hand-wrapped steering wheel. The Arctic White leather surrounds the compartment and adorns Dawn’s rear deck. The white interior is highlighted by the colour of the Fux Blue Bespoke lambswool carpet, creating a visually striking interior. Mr Fux’s Bespoke creations have introduced new levels of colour and design to Rolls-Royce motor car lovers over the past 15 years and this Dawn will join his private collection of more than 150 beautiful motor cars.
Rolls-Royce will also reveal a stunning Nautical Dawn designed for a client from South Florida. The patron worked with renowned interior designer Barclay Butera to create a unique nautical theme for her Bespoke Dawn to complement the style of her Oceanside residence. Mr Butera, well known for many nautical-inspired interior designs, worked with the owner to incorporate her passion for all things oceanic into this unique Dawn. Featuring a Midnight Sapphire bonnet over an Arctic White body, the Nautical Dawn’s exterior is inspired by the blue and white motif of great sailing yachts and the colour of the sea. The maritime theme is carried over into the interior which features Arctic White leather offset by Navy Blue highlights, including a custom hand-wrapped Navy Blue steering wheel and hallmark Rolls-Royce lambswool and carpets. The design incorporates traditional nautical touches with modern elements like Open Pore Teak Canadel Panelling throughout the interior, a stunning rear compartment Teak Waterfall Piece and an iconic Rolls-Royce teak deck. The car features fine details such as a hand-crafted Bespoke clock inspired by the classic ‘Rolex Yachtmaster’ design. The small yet elegant touches also include a Bespoke tread-plate with the name ‘Dawn’ spelled out in nautical flags to commemorate its delivery at the 2016 Pebble Beach Concours d'Elegance.
'Homage to Silver Ghost' Dawn
The final piece of the Dawn Bespoke Trio will be delivered to Don Brinkerhoff, a cherished member of the Roll-Royce Collector Family. Mr Brinkerhoff commissioned the car, his sixth Rolls-Royce motor car, as a homage to the AX201, the 1907 Silver Ghost, a car heralded as “The Best motorcar in the World.” The Bespoke body sports a Matte Cassiopeia Silver exterior finish, another Bespoke colour in a line of distinctive creations for the prolific patron. A Bespoke Silver Spirit of Ecstasy inlay adorns the Piano Black Bespoke fascia. The interior features a beautiful Pine Green leather with black accents, highlight-stitching and piping. The traditional montage of colours harken to the early days of the brand and its British heritage when it first set the bar in motorcar excellence. The Bespoke tread plate for the Rolls-Royce Dawn reads:
“Homage to AX201 the 1907 Ghost
The Best Motorcar in the World
Specially Commissioned for Don Brinkerhoff”
Bespoke is Rolls-Royce:
While every Rolls-Royce is special, many customers desire extraordinary distinguishing features to make their car completely unique. This falls to the marque’s Bespoke design department; a collective of the automotive world’s finest designers, engineers and craftspeople.
This approach has distinguished Rolls-Royce for over a century, with today’s methods echoing the age of the coachbuilder, when customers purchased their chassis and engine before sending it away to be bodied to their exacting specifications.
From the finest detailing to the boldest statement, customers work in close collaboration with the team to realise their desires. Inspiration can come from anywhere – whether it is a request to perfectly match the exterior finish to a favourite garment or a more elaborate creation that seeks to tell a story – no idea is left unexplored.
With an unparalleled scope for personalisation, Bespoke is the jewel in the crown of Rolls-Royce Motor Cars’ unique brand promise, indeed Bespoke is Rolls-Royce.
The BMW Group
With its three brands BMW, MINI and Rolls-Royce, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. As a global company, the BMW Group operates 31 production and assembly facilities in 14 countries and has a global sales network in more than 140 countries.
In 2015, the BMW Group sold approximately 2.247 million cars and nearly 137,000 motorcycles worldwide. The profit before tax for the financial year 2015 was approximately € 9.22 billion on revenues amounting to € 92.18 billion. As of 31 December 2015, the BMW Group had a workforce of 122,244 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
BMW Group websites:
Social Media Pages:
Facebook: http://www.facebook.com/BMWGroup (BMW South Africa, BMW Motorrad SA, MINISouthAfrica)
Twitter: http://twitter.com/BMWGroup (@BMW_SA, @BMWMotorradSA and @MINISouthAfrica).
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