PressClub South Africa · Article.
BMW TrackMan Open: Golf in the digital age with a global and innovative competition for everyone.
Thu May 03 14:46:35 CEST 2018 Press Release
Virtually every world-class golfer uses it: The TrackMan – a tablet-sized device for data analysis and evaluating golf shots. In cooperation with BMW, manufacturer TrackMan is running a tournament format, which allows any amateur or pro around the world to take part in real time, and to take on the best players on the planet. The BMW TrackMan Open runs in two categories (Female Only and Open) from the beginning of May to 31 October.
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- New partnership between BMW and TrackMan starts with a global golf tournament, in which amateurs can compete against the best in the game.
- From the beginning of May to 31 October, the TrackMan allows anyone anywhere, and at any time, to enter the innovative competition, which features a prize purse of 120,000 US dollars, in two categories.
- The best amateurs receive a place in the Pro-Am at the 2019 BMW PGA Championship.
Munich. Virtually every world-class golfer uses it: The TrackMan – a tablet-sized device for data analysis and evaluating golf shots. In cooperation with BMW, manufacturer TrackMan is running a tournament format, which allows any amateur or pro around the world to take part in real time, and to take on the best players on the planet. The BMW TrackMan Open runs in two categories (Female Only and Open) from the beginning of May to 31 October, with prize money awarded each month and to the overall winners at the end of the tournament. BMW will also reward the best amateurs with a place in the Pro-Am at the prestigious BMW PGA Championship in 2019. The BMW TrackMan Open is an innovative format, which is taking golf to a younger target group and into the digital age.
“The cooperation between BMW and TrackMan combines the strengths of two technological leaders in their sectors. In the BMW TrackMan Open, we have worked together to develop a digital golf tournament, which adds a fascinating new facet to the world of golf and will play a role in shaping the sport’s future,” said Christian Masanz, Head of BMW Golfsport Marketing. “The BMW TrackMan Open combines high-tech, digitalisation and networking, and allows amateurs and professionals all over the world to take on an entertaining yet demanding challenge. As such, the young, exciting and future-oriented format makes it the perfect addition to the global BMW Golfsport commitment.”
The TrackMan is – usually, on the driving range – placed behind the player and, using camera shots and radar technology, accurately records such data as distance, club head speed and attack angle for each golf shot. As such, it is a valuable analysis and training tool. To enter the BMW TrackMan Open, participants must simply run the “TrackMan Combine Test” – which comprises 60 shots to ten virtual targets. Depending on the accuracy of the shots, a total score of between 0 and 100 points is calculated and transferred to a live leaderboard.
The competition is open to anyone interested, anywhere in the world, and is held in two classes: one competition for women only, and an open category. For the Female Only Tournament, the highest Combine score of the month is rewarded with $2,500 and the highest overall score achieved within the period between May – October earns the player again a prize money of $25,000. For the Open Tournament, the monthly prize money is $5,000, and the overall high score reward is $50,000. On top of this, the best amateur in each category receives an invitation to play in the Pro-Am tournament at the BMW PGA Championship.
Additional information is available on www.bmwtrackmanopen.com. Furthermore, reports on the tournament will be featured on the social media channels of BMW Golfsport and TrackMan, with the hashtags #bmwtrackmanopen and #DRIVENBYPASSION.
The BMW Group
With its four brands BMW, MINI, Rolls-Royce and BMW Motorrad, the BMW Group is the world’s leading premium manufacturer of automobiles and motorcycles and also provides premium financial and mobility services. The BMW Group production network comprises 31 production and assembly facilities in 14 countries; the company has a global sales network in more than 140 countries.
In 2017, the BMW Group sold over 2,463,500 passenger vehicles and more than 164,000 motorcycles worldwide. The profit before tax in the financial year 2016 was approximately € 9.67 billion on revenues amounting to € 94.16 billion. As of 31 December 2016, the BMW Group had a workforce of 124,729 employees.
The success of the BMW Group has always been based on long-term thinking and responsible action. The company has therefore established ecological and social sustainability throughout the value chain, comprehensive product responsibility and a clear commitment to conserving resources as an integral part of its strategy.
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